Brand
Guides
JAN 2022
Primary Logo : Horizontal
Secondary Logo : Stacked
Secondary Logo : Stacked
Logo Motif
Logo
Primary Logo : Horizontal
Logo Motif
When referring to TVNZ in written
text, ensure it is written as follows:
TVNZ
The following variations of ‘TVNZ’
are incorrect: Tvnz, tvnz.
Minimum Size
Typeface
For maximum legibility,
Black Sans is
ensure the following logos
are not reproduced in
sizes any smaller than
our company
those listed.
If you require a TVNZ
typeface.
icon to fit in a small space,
Print: 35mm
Print: 17mm
Print: 8mm
please contact Blacksand.
Digital: 150px
Digital: 80px
Digital: 30px
There are seven different weights,
from ultra thin to black. For headlines,
Colours
use semibold, bold or black. For longer
runs of text, use light or regular.
Clearspace
Always use mixed case.
In cases where Black Sans is
The minimum amount of space that you
unavailable, use Arial.
should leave around the TVNZ logo is called
the clearspace. The clearspace measurement
is half the height of the TVNZ icon. Make sure
R21 G44 B101
R19 G72 B200
R54 G165 B240
R255 G255 B255
R0 G0 B0
this space is kept clear of text, images and
C100 M93 Y32 K21
C89 M76 Y0 K0
C66 M23 Y0 K0
C0 M0 Y0 K0
C0 M0 Y0 K100
other logos.
#152C65
#1348C8
#36A5F0
#FFFFFF
#000000
Primary Logo : Horizontal
Secondary Logo : Stacked
Secondary Logo : Stacked
Logo Motif
Logo
Primary Logo : Horizontal
Logo Motif
When referring to TVNZ 1 in written
text, ensure it is written as follows:
TVNZ 1
The following variations of ‘TVNZ’ and
‘1’ are incorrect: Tvnz, tvnz, ONE, One,
one, TVNZ1, tvnz1
Minimum Size
Typeface
For maximum legibility,
BLACK SANS.
ensure the following logos
are not reproduced in
sizes any smaller than
A friendly and versatile
those listed.
geometric sans-serif family.
If you require a TVNZ 1
icon to fit in a small space,
Print: 35mm
Print: 17mm
Print: 8mm
please contact Blacksand.
Neutral and friendly, Black Sans is
Digital: 150px
Digital: 80px
Digital: 30px
the written voice of TVNZ 1. Please
ensure Regular Black Sans is used
in caps for all TVNZ 1 headlines and
programme titles.
Colours
Black Sans Ultra Light in ALL CAPS
for days and times. Light Black Sans
Clearspace
mixed cased should be used for
TVNZ 1 body copy.
The minimum amount of space that you
The kerning for TVNZ 1 is set at -10.
should leave around the TVNZ 1 logo is called
the clearspace. The clearspace measurement
is half the height of the TVNZ 1 icon. Make
R153 G31 B33
R204 G51 B51
R219 G74 B47
R255 G255 B255
R0 G0 B0
sure this space is kept clear of text, images
C26 M98 Y98 K23
C14 M94 Y88 K4
C9 M86 Y93 K1
C0 M0 Y0 K0
C0 M0 Y0 K100
and other logos.
#991F21
#CC3333
#DB4A2F
#FFFFFF
#000000
Pantone 187C
Pantone 185C
Pantone 7417C
Primary Logo : Horizontal
Secondary Logo : Stacked
Secondary Logo : Stacked
Logo Motif
Logo
Primary Logo : Horizontal
Logo Motif
When referring to TVNZ 2 in written
text, ensure it is written as follows:
TVNZ 2
The following variations of ‘TVNZ’ and
‘2’ are incorrect: Tvnz, tvnz, TWO,
Two, two, TVNZ2, tvnz2
Minimum Size
Typeface
For maximum legibility,
Black Sans.
ensure the following logos
are not reproduced in
sizes any smaller than
A friendly and versatile
those listed.
geometric sans-serif family.
If you require a TVNZ 2
icon to fit in a small space,
Print: 35mm
Print: 17mm
Print: 8mm
please contact Blacksand.
Black Sans Black and Black Sans Semi-
Digital: 150px
Digital: 80px
Digital: 30px
Bold are sans-serif fonts that have been
created as the primary typeface for
TVNZ 2. These fonts are clear and easy
to read across all applications.
Colours
Neutral and friendly, Black Sans is the
written voice of TVNZ 2. Please ensure
Clearspace
this font is used in sentence case with all
TVNZ 2 material. Please use Black Sans
The minimum amount of space that you
SemiBold in ALL CAPS for days & times.
should leave around the TVNZ 2 logo is called
The kerning for TVNZ 2 is set at -25.
the clearspace. The clearspace measurement
is half the height of the TVNZ 2 icon. Make
R72 G7 B87
R116 G50 B132
R191 G22 B167
R255 G255 B255
R0 G0 B0
sure this space is kept clear of text, images
C78 M100 Y29 K32
C66 M96 Y11 K1
C31 M93 Y0 K0
C0 M0 Y0 K0
C0 M0 Y0 K100
and other logos.
#480757
#743283
#BF16A7
#FFFFFF
#000000
Pantone 269C
Pantone 259C
Pantone 2395C
Primary Logo : Horizontal
Secondary Logo : Stacked
Secondary Logo : Stacked
Logo Motif
Logo
When referring to TVNZ DUKE in
Primary Logo : Horizontal
Logo Motif
written text, ensure it is written as
follows:
TVNZ DUKE
The following written variations of
‘TVNZ’ and ‘DUKE’ are incorrect: Tvnz,
tvnz, Duke, duke
Minimum Size
Typeface
For maximum legibility,
BLACK SANS
ensure the following logos
are not reproduced in sizes
CONDENSED
any smaller than those
listed.
BLACK SANS
If you require a TVNZ DUKE
TVNZ DUKE has it’s own font Black Sans
icon to fit in a small space,
Print: 35mm
Print: 17mm
Print: 8mm
Condensed, a bold, strong and no-non-
please contact Blacksand.
Digital: 150px
Digital: 80px
Digital: 30px
sense condensed display typeface that
fits into narrow spaces..
TVNZ DUKE’s secondary font is Black Sans
Bold in all caps, These fonts have been
Colours
designed to be clear and easy to read
across all applications.
Clearspace
For print use DUKE for headlines and
Black Sans Bold in all caps for secondary
The minimum amount of space that you should
headings and Black Sans Regular/ Light
leave around the TVNZ DUKE logo is called the
mixed case for body copy.
clearspace. The clearspace measurement is
half the height of the TVNZ DUKE icon. Make
R35 G31 B32
R66 G64 B65
R240 G235 B235
R255 G255 B255
R0 G0 B0
sure this space is kept clear of text, images and
C70 M67 Y64 K74
C67 M62 Y59 K46
C5 M6 Y4 K0
C0 M0 Y0 K0
C0 M0 Y0 K100
other logos.
#231F20C
#424041F
#F0EBEB
#FFFFFF
#000000
Primary Logo : Horizontal
Secondary Logo : Stacked
Secondary Logo : Stacked
Logo Motif
Logo
Primary Logo : Horizontal
Logo Motif
When referring to 1 NEWS in written
text, ensure it is written as follows:
1 NEWS
The following variations of ‘1’ and
‘News’ are incorrect: 1 news, 1 News,
ONE News, One News, one news
Minimum Size
Typeface
For maximum legibility,
BLACK SANS.
ensure the following logos
are not reproduced in
sizes any smaller than
A friendly and versatile
those listed.
geometric sans-serif family.
If you require a 1 NEWS
icon to fit in a small space,
Print: 35mm
Print: 17mm
Print: 8mm
please contact Blacksand.
Neutral and friendly, Black Sans is
Digital: 150px
Digital: 80px
Digital: 30px
the written voice of 1 NEWS. Please
ensure Regular Black Sans is used
in caps for all TVNZ 1 headlines and
programme titles.
Colours
Black Sans Ultra Light in ALL CAPS
for days and times. Light Black Sans
Clearspace
mixed cased should be used for
1 NEWS body copy.
The minimum amount of space that you
The kerning for 1 NEWS is set at -10.
should leave around the 1 NEWS logo is called
the clearspace. The clearspace measurement
is half the height of the 1 NEWS icon. Make
R153 G31 B33
R204 G51 B51
R219 G74 B47
R255 G255 B255
R0 G0 B0
sure this space is kept clear of text, images
C26 M98 Y98 K23
C14 M94 Y88 K4
C9 M86 Y93 K1
C0 M0 Y0 K0
C0 M0 Y0 K100
and other logos.
#991F21
#CC3333
#DB4A2F
#FFFFFF
#000000
Pantone 187C
Pantone 185C
Pantone 7417C
Primary Logo : Horizontal
Other variants
Other variants
Logo
Our primary colour gradient logo should
be used on all digital and print collateral
unless otherwise specified by the TVNZ
marketing team
Primary Logo : Horizontal
When referring to TVNZ+ in written text,
ensure it is written as follows: TVNZ+
The following variations of ‘TVNZ+’ are
incorrect: TVNZ +, TVNZ PLUS, Tvnz Plus,
tvnz plus
Clearspace
Minimum Size
Typeface
The minimum amount of clear-space
For maximum legibility, ensure the
Black Sans is
measurement is half the height of the
following logos are not reproduced
TVNZ+ icon. Make sure this space is
in sizes any smaller than those
our company
kept clear of text, images and other
listed. If you require a TVNZ+ icon to
logos.
fit in a small space, please contact
Print: 35mm
Blacksand.
typeface.
Digital: 100px
There are seven different weights,
Colours
from ultra thin to black. For headlines,
use semibold, bold or black. For longer
runs of text, use light or regular. Always
use mixed case. In cases where Black
Sans is unavailable, use Arial.
R9 G15 B54
R0 G106 B255
R0 G243 B255
R255 G69 B209
R255 G255 B255
R0 G0 B0
C83 M72 Y0 K79
C100 M58 Y0 K0
C60 M0 Y0 K0
C0 M85 Y0 K0
C0 M0 Y0 K0
C0 M0 Y0 K100
#090f36
#006bff
#00f2ff
#ff45d1
#FFFFFF
#000000
296 C
285 C
311 C
806 C
