31 July 2023
James
By email:
[email address] Official Information Act 1982 request – total marketing and promotional costs for the
#itsmymove campaign
Dear James
This letter responds to your Official Information Act 1982 (OIA) request received by Sport New
Zealand (Sport NZ) on 2 July 2023 requesting the following information:
Under the OIA please provide the total marketing and promotional spend/costs for the
#itsmymove campaign.
Please provide the number of schools the campaign was promoted in.
To date, the total marketing and promotional spend for the #ItsMyMove campaign is $3,068,565.
The #ItsMyMove campaign and its assets have been promoted and shared with our partners, the
Regional Secondary School Sport Associations (RSSSAs) and Regional Sports Trusts (RSTs). It is
RSSSA and RSTs that have direct contact with schools, rather than Sport NZ. Accordingly, your
request for the number of schools the campaign was promoted in is refused under section 18(g) of
the OIA, as the information requested is not held by Sport NZ, and there are no reasonable grounds
to believe it is held by, or more closely connected with the functions of, another Minister or agency
subject to the OIA.
The campaign has been advertised extensively across general media channels, including in 28
schools via digital advertising screens. A campaign toolkit was produced which contains promotional
assets for use by any relevant organisation, so far 27 schools have requested this toolkit. Sport NZ
has also promoted the campaign kaupapa and its key messages at several events relevant to the
school sector, such as the Physical Education NZ and Secondary School Sport conferences. We
also send a bi-monthly newsletter to an engaged group of activators, of which approximately 32
identify as a teacher.
P +64 4 472 8058 Level 1, Harbour City Centre, 29 Brandon Street, Wellington 6011
PO Box 2251 Wellington 6140, New Zealand
sportnz.org.nz
2
Please note that if you are not satisfied with this response, you have the right to make a complaint
to the Ombudsman under section 28(3) of the OIA. Information about how to contact the
Ombudsman is availabl
e at www.ombudsman.parliament.nz or you can phone 0800 802 602.
Kind regards,
Jane Mountfort
Principal Policy and Legal Advisor
Sport NZ Ihi Aotearoa
