This is an HTML version of an attachment to the Official Information request 'ENZ Recognised Agency V2'.

 
Education New Zealand 
  
 
22 June 2023 
Manapou ki te Ao 
   
        
Level 5, Lambton House 
 
  
    
     
160 Lambton Quay 
 
  
 
  
 
 
PO Box 12041 
John Luke 
  
    
 
Wel ington 6144 
  
 
   
New Zealand 
[FYI request #22576 email] 
 
  
 
 
 
 
 
 
P:  +64 4 472 0788 
  
 
     
 
 
E:  [email address] 
               
 
Dear John 
 
  
 
www.enz.govt.nz 
 
 
 
www.studyinnewzealand.govt.nz 
 
 
 
Official Information Act 1982 request – information on ENZ Recognised 
 
 
Agencies review 
 
 
I refer to your official information act request (OIA), received by Education New 
Zealand (ENZ) on 27 April 2023; 
 
Dear Education NZ, 
 
Thank you for your recent reply, I noted 

https://aus01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.enz
.govt.nz%2Fsupport%2Fagent-engagement%2Fenz-recognised-
agent%2F&data=05%7C01%7Cenz.ministerials%40enz.govt.nz%7Cfdced0e02
d9e47a6824408db465b3fb5%7C7fab8d821c854170acbf74e098fcca29%7C0%
7C0%7C638181130670084890%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC
4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000
%7C%7C%7C&sdata=o46p1Nv%2FEMml0R%2FkYO3avGVzGK7UAQsSX95
eWaYgKJo%3D&reserved=0 
 
“ We are currently reviewing our recognition programme for education agents. 

The review was signal ed in the New Zealand International Education Strategy 
2022-30, and aims to support the rebuild of our international education sector. 
Existing ENZ Recognised Agents wil  be able to continue using their ENZRA 
status under the current programme until 30 June 2023 providing they stil  
remain a viable business and continue to meet conduct requirements.” 
 
Can you please provide relevant emails/memos regarding to your current 

review and can you please let me know how you are ensure current agents are 
continue meets the conduct requirements, do you audit/check on them or they 
simply did a self certification process? 
 
“ Further announcements wil  be made in due course” 

When you anticipate to make the announcement? 
 
Yours faithfully, 

 
john luke 

 
 
On 26 May 2023, ENZ extended your request until 22 June 2023, to allow for 
consultations to be undertaken for the purposes of answering your request. 
 
 
 
 
 
 
 





 
Education New Zealand 
  
 
In preparing this information release ENZ has considered the public interest 
Manapou ki te Ao 
   
        
Level 5, Lambton House 
considerations in section 9(1) of the Official Information Act. You have the right 
  
    
     
160 Lambton Quay 
to seek an investigation and review by the Ombudsman of this decision.   
  
 
  
 
 
PO Box 12041 
 
  
    
 
Wel ington 6144 
  
 
   
New Zealand 
Information about how to make a complaint is available at 
 
  
 
 
https://www.ombudsman.parliament.nz/ or freephone 0800 802 602. 
 
 
 
P:  +64 4 472 0788 
  
 
     
 
 
E:  [email address] 
               
 
Please note that it is our policy to proactively release our responses to official 
 
  
 
www.enz.govt.nz 
information requests, where possible. We do not publish requesters’ personal 
 
 
www.studyinnewzealand.govt.nz 
 
information. We wil  let you know when we respond to your request if we intend 
 
 
 
 
to publish it. Please contact us if you have any questions about this.  
 
 
 
Yours sincerely 
 
Grant McPherson 
Chief Executive 
Education New Zealand Manapou ki te Ao 
 


From:
Genevieve Rousseau-Cung
To:
Desiree Lee; Javiera Visedo; Jane Liu
Subject:
ENZRA programme review
Date:
Wednesday, 8 September 2021 8:42:51 am
Attachments:
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Kia ora ladies!
I am contacting you in regards to the review of the ENZ Recognised Agency (ENZRA) programme and to ensure
you/the international team are involved in the approach we’d like to take moving forwards.
To provide a bit of context: The ENZ Recognised Agency programme was relaunched in 2018 based on the fact
then that numerous education agencies were sending many quality students to New Zealand. These highly
successful agencies were the ones ENZ was keen to work with more closely for the benefit of education providers.
The ENZ Recognised Agency programme was implemented to increase engagement with quality education
agencies that had demonstrated a long-term commitment to promoting New Zealand as an international s udy
destination and were successfully placing students at NZ education providers. The overall aim of the programme
was to contribute to the attraction of high-value students through ongoing support of quality education agencies
promoting NZ.
 
The ENZRA programme was rolled over in 2020. 16 agencies exited the programme in 2020 and one in 2021, while
a dozen were accepted into the programme following ENZ international team’s recommendations as an exception
 
given the COVID circumstances. There is currently 309 ENZ recognised agencies. There is now a need to revise the
ENZRA programme due to COVID-19, the border closure, and the effects it has had on the international education
sector. The new application period was due to open in February 2022. However, and to align with the
Government’s current indications, we (Sahinde and I) are now thinking of opening the next application period in
mid-2022. Therefore, I’d like to suggest that we roll over current ENZ recognised agencies for another six-month
period (until mid-2022) once the landscape becomes clearer.
I have already approached Ben, Amy and Miranda and they are all supportive of the approach suggested above,
i.e. delaying the application period for the ENZRA programme, and discussing with you to better define the
programme moving forwards.
Once agreed with you, the very first step will be to notify the ENZ whanau, current ENZRA and the wider industry
(including non-ENZRA).
Next steps:
I would like to consult with you three (on behalf of ENZ international staff) on the following points to better define
the revised ENZRA programme:
How to maintain the quality of our brand
Possible new entry criteria
Mandatory training (internal or outsourced)
Other recognitions/accreditations/associations
Recommendations/References from NZ providers
Participation in ENZ events/continued marketing of NZ
Better defined benefits and incentives
Opportunity to address a variety of needs (tier model?)
under the Official I
How are we achieving our objective of engaging more regularly with recognised agencies by providing
intelligence, training, and marketing information to help them promote and market NZ in the current
context?
How can we continue to enhance the programme?
I think you also raised a good point @Desiree Lee when you suggested we could consult with our current ENZRA
and gather their thoughts around how we could improve the programme in 2022. Miranda also suggested we seek
specific feedback from ENZRA agents that have received co-investment funding (additional to their final reports),
Released 
as it could provide insightful info moving forward.
So taking all the above into consideration, I suggest we meet to further discuss the immediate and further steps to
take. We could either discuss during our planned agent session on 21 Sept, or I can organise a separate ENZRA
review session? Let me know what your preference is and when would be a good time to talk 
Many thanks ladies, and I look forward to collaborating with you again, as always!
Gen
Geneviève Rousseau Cung
Partnerships Manager 
Education New Zealand | Manapou ki te Ao
Level 5 Lambton House, 160 Lambton Quay



PO Box 12041, Wellington 6144, New Zealand
P: + 64 4 830 0075 / M: +64 21 317 718
www.studyinnewzealand.govt.nz / www.enz.govt.nz
 
 
under the Official I
Released 

ENZRA programme review: 
 
SWOT Analysis 

 
Strengths: 

•  Contributes to achieving ENZ wider purpose: deliver enduring social, cultural and economic 
benefits to NZ by taking NZ education experiences to the world 
•  Links to NZIES goal (sustainable growth) and strategic objective one (NZ’s education 
offerings and services are highly sought after by international learners) 
•  Supports high quality, top performing agents and agencies who work effectively with 
students studying in / with NZ. 
•  Creates a sense of exclusivity among agencies 
 
•  Provides some value-added benefits to agencies 
 
 
Weaknesses: 
•  Benefits not clearly defined, no real direct link to outcomes 
•  Programme success highly relies on how beneficial / engaging it is for agents 
•  Lack of collaborative work between recognised agencies 
•  Limited growth possible (quality over quantity) 
•  Too much focus on ‘regulation’ (i.e. LIA requirement for onshore agents) 
•  Heavy administrative duties during application period 
•  Doesn’t currently leverage other ENZ’s initiatives & partners’ network 
•  Different levels of commitment/engagement from recognised agents 
•  Difficult to get bigger agencies on board (i.e. in China) 
 
Opportunities: 

•  Increased PR and brand awareness of NZ in priority markets 
•  Strengthened relationships with high quality agencies 
•  Co-funding marketing opportunities 
•  Increased credibility and prestige for agencies to be recognised by NZ government 
under the Official I
•  Ability to reach a larger pool of prospective students 
•  Insights & intel 
 
Threats: 

•  Competitor countries’ recognition programmes more appealing / flexible (they may have 
more to offer) 
Released 
•  Limited flexibility from other government agencies (INZ / visa processing priority) 
•  NZ borders remain closed = what are the real benefits at the moment? 
 
 
 
 
 
 


New programme approach 
 
After receiving support from the Regional Directors to go ahead with our proposed approach to the 
international team, I discussed with the Agent Work Group (Javiera, Desiree and Jane) on 21 
September. The proposition to roll over current ENZ recognised agencies for another six-month 
period (until mid-2022) was agreed in principle but with some concerns, which made us re-think the 
whole current model. Should we continue to run the ENZRA programme as we know it? 
 
What came out strongly is that we should look at the current programme model to develop a more 
strategic partnership approach with key partners instead, such as in-country agent associations. A 
great example is the recent partnership between EnglighUSA with three Latin American agency 
associations: https://studytravel.network/magazine/news/0/28506   
 
A preferred approach would support a view of a less managed programme for one more  focus on 
partnerships. 
 
 
We believe that col aboration is key when developing strategies that wil  promote the recovery of 
the industry and to achieve objectives that wil  be of mutual benefit for both agents and providers. 
We can have a bigger impact and achieve a bigger reach if we work with other partners and 
associations. 
ENZ could play a leadership role when attending business meetings for agent associations to provide 
updates (enrolment numbers, government policies, etc.). Our role would be more one of oversight 
rather than ‘regulation’. This approach is also much more aligned with the international team’s 
objectives and KPIs, and my new role as Partnerships Manager. 
This approach would better support its members by  
•  Increasing collaborations 
•  Assisting with the COVID recovery 
•  Cultivating a working relationship with key partners to promote NZ 
This approach would create benefits such as: 
•  Shared resources and insights 
•  Shared best practices 
•  Market intelligence 
under the Official I
 
Next steps: 

 
How can we support education agents in this new business model proposition? 
 
Some ideas: 
Released 
•  Continue to engage with agents and regular updates 
•  Clear process on visas 
•  Prioritisation of MIQ spaces 
•  Extension of agent activity fund to institutions (to support agents) 
It was suggested that we (ENZ) should be less accountable for industry’s KPIs. 




From:
Genevieve Rousseau-Cung
To:
DL ALL ENZ
Subject:
ENZRA programme review
Date:
Wednesday, 2 March 2022 9:19:10 am
Attachments:
image001.png
image002.png
Kia ora everyone,
I hope you are well. I would like to update you on the ENZ Recognised Agency (ENZRA) programme, which
currently has 308 Recognised Agencies. As you may know, the programme was re-launched in 2018 to increase
engagement with education agencies that have demonstrated a continued commitment to promoting New
Zealand education.
COVID-19 has continued to impact us all for much longer than anticipated, and with the New Zealand border
remaining closed to most until later this year, ENZ Recognised Agencies are still unable to meet the points and
approval rate benchmarks as required for the programme.
We are going to roll over the status for all ENZRA for another 10 months while we better align the ENZRA
programme with the Government’s reconnecting plan and our own business plan and strategic objectives. Given
how the global situation is evolving, this will also be a great opportunity to review the whole current model.
 
What’s happening?
· We are extending the current review period for Recognised Agencies (that was ending on 28 February 2022)
 
to the end of 2022.
· All current Recognised Agencies will remain in the programme until that time (December 2022) on the
condition that they sign an updated agreement, remain a viable business, meet conduct requirements, and
are approved by the international team.
· ENZ is engaging with Immigration New Zealand (INZ) and IAA (Immigration Advisers Authority) to undertake a
refreshed review of Recognised Agencies’ conduct.
· The Agent Workgroup team is developing an engagement plan for Recognised Agencies over the short to
medium term.
We continue to work with our Recognised Agencies to ensure they provide appropriate support to prospective
students, students in New Zealand, and their partner education providers.
Over the next few weeks, we are working with the Comms team to communicate these changes through our
education agent and sector facing channels – AgentLab, ENZRA newsletter, ENZ website, E-News and social
channels.
Do reach out if you have any queries.
Cheers
Gen
Geneviève Rousseau Cung
under the Official I
Partnerships Manager 
International Market Manager – Latin America
Education New Zealand | Manapou ki te Ao
Level 5 Lambton House, 160 Lambton Quay
PO Box 12041, Wellington 6144, New Zealand
P: + 64 4 830 0075 / M: +64 21 317 718
www.studyinnewzealand.govt.nz / www.enz.govt.nz
Released 



From:
Genevieve Rousseau-Cung
To:
Celia Coombes
Cc:
James Dalmer; Sahinde Pala
Subject:
Update on ENZ Recognised Agency (ENZRA) programme
Date:
Thursday, 10 March 2022 11:22:40 am
Attachments:
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Hi Celia,
I hope you are doing well. I would like to update you on the ENZ Recognised Agency (ENZRA) programme, which
currently has 308 Recognised Agencies. As you know, the annual review and application period for ENZ Recognised
Agencies was extended from 31 October 2020 to February 2022 as a result of COVID-19. COVID-19 has continued
to impact us all for much longer than anticipated, and with the New Zealand border remaining closed to most, ENZ
Recognised Agencies are still unable to meet the points and approval rate benchmarks as per how the programme
was set up.
As I recently mentioned to you, we have decided to roll over ENZ Recognised Agencies status once again for
another nine months while we are better aligning the ENZRA programme with the Government’s reconnecting
plan and our own business plan and strategic objectives. Given how the global situation is evolving  this will also be
 
a great opportunity to review the whole current model.
Changes to the ENZ Recognised Agency (ENZRA) programme:
·
 
 We are extending the current review period for Recognised Agencies (that was to end on 28 February 2022)
to the end of 2022 at the earliest.
· All current Recognised Agencies will remain in the programme until that time (December 2022) on the
condition that they sign a Variation of Contract, remain a viable business, meet conduct requirements, and
are approved by the international team.
· The ENZ agents team is developing an engagement plan for Recognised Agencies over the short to medium
term.
Here is the process we have planned:
Mid-February: assessment of current ENZ Recognised Agencies by ENZ international team
Week of 28 February: communication to ENZ Recognised Agencies via newsletter and email
Monday 21 March: deadline for Recognised Agencies to return their signed Variation of Contract
I’ve been engaging with the Immigration Advisers Authority team as well to make sure they are happy with our
approach regarding the Licensed Immigration Adviser (LIA) requirements.
Do reach out if you have any queries and thank you for your support, as always.
Cheers
Gen
under the Official I
Think New
Geneviève Rousseau Cung
Partnerships Manager 
International Market Manager – Latin America
Education New Zealand | Manapou ki te Ao
Level 5 Lambton House, 160 Lambton Quay
PO Box 12041, Wellington 6144, New Zealand
P: + 64 4 830 0075 / M: +64 21 317 718
Released 
www.studyinnewzealand.govt.nz / www.enz.govt.nz












From:
Genevieve Rousseau-Cung
To:
"Oliver Fortescue"
Cc:
"Hayley Shields"
Subject:
RE: ENZ Agent engagement kickoff
Date:
Friday, 12 August 2022 9:59:00 am
Attachments:
ENZ Interviewees list 12.08.2022.docx.xlsx
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image003.png
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Good morning Oli (and Hayley),
Thank you so much for your patience regarding the interviewee list. After consulting with my colleagues, I put
together a list of 19 interviews for Edified to conduct virtually. It is a great mix of ENZRA agents (onshore and
offshore), ENZ staff, industry reps and a few government partners. Please note that the latter (INZ and NZQA)
would require specifically adapted questions, which we can discuss. You will also notice that I have suggested a
few group interviews (team in China, team in SEA, Te Pukenga), and each group counts as one interview. If you
 
have unresponsive or negative responses from the suggested list, please let me know and I can propose other
stakeholders to be interviewed.
Let me know if you are happy with the list attached, or if you require any additional information.
 
Have a lovely weekend!
Gen
Geneviève Rousseau Cung
Partnerships Manager 
International Market Manager – Latin America
P: +64 21 317 718
From: Oliver Fortescue <[email address]> 
Sent: Monday, 8 August 2022 3:17 pm
To: Genevieve Rousseau-Cung <[email address]>
Cc: Hayley Shields <[email address]>
Subject: Re: ENZ Agent engagement kickoff
CAUTION: This email originated from outside of Education NZ. Do not click links or open attachments unless you
recognise the sender and know the content is safe.
Hi Gen
Yes, I thought that might be the case  Don’t worry if it takes a touch longer – later this week is also fine.
All the best
oli
Oliver Fortescue
Partner at Edified and Director UK & Europe
under the Official I
Student Acquisition and International Education Expert
+61 (0)414 536625
signature_688144578
Released 
[email address] 
www.edified.com.au
Proud supporters of
Lead5050 logo
From: Genevieve Rousseau-Cung <[email address]>
Date: Monday, 8 August 2022 at 12:42
To: Oliver Fortescue <[email address]>
Cc: Hayley Shields <[email address]>


 
 
 
under the Official I
 
 
Released 




Background
 
 
Project objectives 
• Explain the education agent landscape for Aotearoa New 
Edified has been engaged to 
Zealand
take an in-depth look at the 
• Review and compare the ENZRA programme to the approaches 
ENZRA programme, deliver 
of competitor destination countries
recommendations for future 
• Australia | Canada | Ireland | UK | USA
enhancements and assist 
• Review and compare the ENZRA training content and delivery 
against best practice 
with rebuilding education 
provider capacity in education 
• Identify pain points and opportunities (including quick wins), 
including how to incorporate emerging digital agent models
agent management to 
• Recommendations with implementation roadmap
under the Official I
support the sector recovery.
• Support the international education sector recovery (NZ 
International Education Strategy 2022-30)
Released 
2



Research phase
 
 
COMPLETED
• Desk based research
• Document review
• Stakeholder interviews – providers, education agents, ENZ staff, MoE
• Analysis of competitor market approaches
• Australia, Canada, Ireland, United Kingdom, United States
SCHEDULED
under the Official I
• Stakeholder interviews – government agencies
• INZ, MOE and NZQA
Released 
3




Initial Findings 
 
 
QUALITY ASSURANCE
• Seen as the role of the provider – managed through their contracts
• Quality recognition of ENZRA is nice, but doesn’t prevent providers working with others
• It is valued by some smaller NZ-focussed education agents
BRANDING
• The ENZRA branding and tools are seen as an asset by many education agents
• But, the videos, etc are not representative of the students they want to recruit, e.g. PhD Indian 
student is great, but not the profile of the majority of
under the Official I Indian students coming to NZ
• Being listed on the ENZ website as an ENZRA education agent is seen as an important aspect
Released 
5


Initial Findings
 
 
VALUE / BENEFITS
• The tangible benefits were not really clear enough
• In-country/region ENZRA networks are valued
• Little knowledge of the funding opportunities among ENZRA education agents
• The main desired benefits related to visa processing  
• fast-track visa processing
• access to immigration staff in-country for advice and guidance
TRAINING & KNOWLEDGE MANAGEMENT
under the Official I
• The people that had done it said it was pretty good, but not the best learning experience
• They valued the regular updates and liked the AgentLab
Released 
6


Initial Findings
 
 
CONCERNS
• A feeling that the connection between ENZ and INZ needed to be stronger for ENZRA 
• Tangible benefit for being recognised 
• The training delivery was seen as outdated and a bit flat (lack of multimedia)
• Lack of knowledge/value among provider practitioners
• Many new practitioners with relatively little experience of working with education agents (due 
to Covid)
• Accessibility of the programme for good new entrant agents
• Providers continue to use and are very comfortable 
under the Official I with non recognised education agents
• Perceived as little or no benefit for larger education agents and Digital Agent Networks
Released 
7


Preliminary Ideas on Future Direction
• Reframe ENZRA as a training and branding opportunity 
• Review and if necessary adapt training to:
• make sure it is focussed on NZ as a study destination (not overlapping with provider training)
• Includes good immigration related training (within limits of agent’s role in immigration - not migration 
agents)
• Determine the value of outsourcing to a specialist training provider e.g. ICEF
• Train provider and stakeholder staff including strong emphasis on using ENZRA agents
• Stakeholder presentations – include basics of what agents do and why they are important
• Provider masterclasses – best practice in education agent management
• Work with INZ to identify opportunities for information and data sharing 
under the Official Information Act 1982 to facilitate stronger 
provider management of education agents
• Use ideation workshops to test some of the preliminary ideas
Released 
8



Next Phase – Online ideation workshops
PROVIDERS – staff actively working with education agents
• Universities
• Te Pūkenga, PTEs, and Schools
• English language and edu-tourism
EDUCATION AGENTS – not just ENZRA
• Onshore education agents
• South Asia & Middle East
under the Official Information Act 1982
• SE & North Asia
Released 
9







Project Team
[email address]
[email address]
[email address]
+61 (0)414 536625
+61 (0)21 616791
+61 (0)438 900244
under the Official Information Act 1982
With support from
Marilyn Mason | Chris Davis   
CANADA
UK
Released 
11






 
Education New Zealand 
 
Supporting New Zealand’s International Education Recovery Through 
World-Class Education Agent Engagement  
 
 
 
PROJECT BACKGROUND 
  
Education New Zealand is the lead government agency for the international education secto  whose 
purpose is to deliver enduring social, cultural, and economic benefits to Aotearoa New Zealand by 
taking New Zealand education experiences to the world. Globally, ENZ is acknowledged for 
innovative approaches to marketing and promotion of international education.  
 
Education agents are critical partners for the NZ international education sector in the recruitment of 
international students. Historically, between 60% and 80% (depending on the sector) of all 
international students enrolling in New Zealand education used an education agent.  
The agent landscape globally was evolving prior to the pandemic however the last two years has 
seen a rapid acceleration of disruption to the agent business model through the emergence of 
Digital Agent Networks (DANs) – agent aggregators, brokers, and marketplaces. At the same time, 
the reality of New Zealand’s border closing and continued closure, has turned many agents away 
from doing business with New Zealand in favour of markets like the UK and Canada that have been 
recruiting heavily in the last 12 months.  
 
Recognising that a critical part of Aotearoa New Zealand’s international education recovery strategy 
needs to include a compelling education agen  and network engagement strategy and a world 
leading execution of that strategy, ENZ is seeking to review its approach, the role ENZ should play 
with agents and the value that it can deliver for the sector.  
 
Over recent years Education New Zealand has invested in a range of strategies and approaches to 
engage with agents as business partners. Post-pandemic, with the opening of the international 
border, now is the time to rethink the engagement strategy to achieve the following objectives:  
 
under the Official Information Act 1982
•  Understand the business models and types of services provided in the new education agent 
landscape to both students and institutions  
•  Objectively review ENZ’s role with respect to agents to ensure it provides the best value and 
is future proofed  
•  Explore what form of education agent engagement and recognition would best deliver the 
desired results for the sector 
•Released 
 
Ensure a quality experience for students who use an education agent representing New 
Zealand education providers  
•  Improve agents’ knowledge of the New Zealand destination  
•  Rebuild education provider capability in education agent engagement, management, and 
performance  
 
 

 
 



 
HOW EDIFIED WILL APPROACH THE PROJECT 
 
Edified will: 
•  Explain the different education agent operating models and trends, and the services and 
value they offer students, education providers and communities/economies 
•  Conduct an analysis of the ENZRA programme taking into consideration the education agent 
landscape and comparing the programme with that of competitor destination countries 
•  Review existing brand, process and engagement research with students, education 
agents and other stakeholders to gain a comprehensive set of perspectives 
•  Interview key ENZRA staff and stakeholders 
•  Interview existing ENZRA education agents, notably onshore 
•  Compare ENZRA programme with approaches in competitor destinations: Australia, 
Canada, Ireland, the UK, and the USA. 
•  Compare the existing training content and delivery against best practice learning 
design  
•  Identify opportunities for ENZRA to enhance the programme in a way that will be attractive 
to education agents and partners in key source markets and effectively supports the 
successful recovery of the international education industry  
•  Hold ideation and engagement workshops with ENZRA onshore education agents 
and providers 
•  Build a suite of offerings that meet education agent needs and excite them about 
working with Aotearoa New Zealand 
•  Consider implications of evolving digital operating models – agent aggregators, 
brokers, and marketplaces – for an education agent engagement framework 
•  Incorporate education provider training to deliver best practice in education agent 
relationship management and partnership  
•  Complement The Education (Pastoral Care of Tertiary and International Learners) 
Code of Practice 2021 
•  Develop a future state roadmap for implementation with clear milestones including core 
elements of an engagement framework 
 
WHAT YOU WILL GET 
 
Adopting a human centred design process, will increase education agent and provider buy-in from 
under the Official Information Act 1982
the start. The purpose of the ideation and engagement workshops listed below is not just to seek 
input into the future state, but to actively engage your key target audience in a codesign process 
that will form a central part of the recommended engagement strategy.  
 
Research and development phase 
•  Up to 10 interviews with key ENZRA staff and stakeholders 
Released 
•  Up to 3 education agent ideation workshops (online and/or face-to-face) 
•  Up to 3 provider ideation and engagement workshops (online and/or face-to-face) 
 
Delivery and implementation phase 
•  3 tailored presentations and Q&A sessions for 
o  ENZRA internal stakeholders 
o  Education providers 
o  Education agents and DANs 
•  PDF Report plus 10 professionally printed copies (unless you prefer digital only) 
 



 
•  Printable implementation roadmap with milestones 
•  1 training workshop for education provider staff managing education agent relationships 
•  3 days of Edified staff time to assist as required with recommendation implementation (see 
Premium Package) 
 
under the Official Information Act 1982
Released 
 


 
 
 
CODE OF CONDUCT 
Recognised Agency 

 
 

Purpose 
All agencies who have been appointed by Education New Zealand (ENZ) as an ENZ 
‘Recognised Agency’ are required to adhere to this Code of Conduct. 
 
London Statement of Principles 
New Zealand is a signatory to the London Statement of Principles. The Principles promote best 
practice among the education agents and consultant professions that support international students. 
All agencies must comply with the following ethical principles: 
 
 
ETHICAL PRINCIPLES 
 
PRINCIPLE 1  Agents and consultants practice responsible business ethics. 
PRINCIPLE 2  Agents and consultants provide current, accurate and honest information in an 
ethical manner. 
PRINCIPLE 3  Agents and consultants develop transparent business relationships with students 
and providers through the use of written agreements. 
PRINCIPLE 4  Agents and consultants protect the interests of minors. 
PRINCIPLE 5  Agents and consultants provide current and up-to-date information that enables 
international students to make informed choices when selecting which agent or 
consultant to employ. 
PRINCIPLE 6  Agents and consultants act professionally. 
PRINCIPLE 7  Agents and consultants work with New Zealand and providers to raise ethical 
standards and best practice. 
 
under the Official Information Act 1982
Privacy Act 1993 
Agencies must comply with the requirements of the New Zealand Privacy Act 1993. This includes (but 
is not limited to) complying with the information privacy principles, which are summarised here. 
The full text of the Privacy Act 1993 is available here. 
 
Complaints Process 
Released 
The complaint procedure process for all agencies who have been appointed by ENZ as a 
Recognised Agency is overleaf. 
 
 
 
 
 
 
 
 
 
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