Management discussed the papers with the Board and provided updates as required.
Global
‘Under the social influence’ social video went viral globally - 2.4M views to date / 133:1 ROI.
‘Rock the Dock’ campaign – scenario planning in the context of the current changing COVID levels.
TRENZ – Advisory Group met yesterday and are currently looking to move forward with a three-
phase approach. The first phase will be a two-day event for sellers in Christchurch in May.
Commercial
Aviation – positive signals are emerging from all carriers to return to New Zealand once the border
opens, but at this stage the airlines are unsure at what scale and against what time horizon they
will return. John questioned whether the government is considering subsidising particular routes
while airlines come up to be commercially independent. René informed the Board that the Ministry
of Transport are currently operating an air cargo subsidiary scheme and are considering rolling the
air cargo model over to a passenger model.
Business Events
Interest in business events is improving with New Zealand corporates and associations wanting to
attend large conferences and meetings.
New Zealand
The domestic summer campaign performed well around the country. Every region had more
domestic visitation than before, but the financial gap remains with the absence of international
visitors. Several domestic campaign iterations are scheduled for the next six months to keep up
the momentum and work is underway to review and evolve the domestic campaign platform ‘Do
Something New, New Zealand’. The new conversion tool ‘New Finder’ has now delivered 15K direct
referrals to operators (up from 2K reported in the Board pack). Bjoern to share the booking data
B Spreitzer
with the Board.
Trans-Tasman bubble
Primed and ready to execute conversion campaign work whenever the announcement of the border
opening is made. John questioned what is meant by ‘safe normal’ in relation to the federal
government’s roll-out of the Pfizer/BioNTech vaccine. Tony responded that ‘safe normal’ refers to
the vaccination being sufficiently rolled out to the point at which herd immunity becomes effective
in managing on-going cases and safely allows life to go back to normal.
Bespoke campaigns February to April
Australia – ‘Stop Dreaming and GO’ to prime pent-up demand for the Trans-Tasman Travel Zone.
s 9(2)(b)(ii)
China - ‘Little wishes’ kids led messages from New Zealand in a fickle geopolitical climate.
CX, Technology & Data
Domestic engagement continues to rise across all key metrics – have already delivered FY21 paid
referrals target as at the end of January. Currently researching the domestic space to understand
what will make the site more enjoyable. Search Engine Optimisation - currently focussed on
domestic campaigns.
New Zealand & Government Relations
Budget bid has been lodged. Management will provide an update on next steps as soon as the
information is available. Expecting the Minister’s final Letter of Expectations at the end of
February. Positive first meeting with the Minister yesterday for 2021. Minister Nash was
complimentary of our work both internationally and domestically and was enthusiastic about the
market specific content. The Minister has a renewed focus on what MBIE might do to support
specific regions suffering from no international visitors.
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Finan ce & Operations
Management reviewed plans for the remainder of FY21. Activity not crucial for keeping the brand
alive or maintaining relationships offshore will not be undertaken in FY21, and instead the funds will
be rolled over into FY22 to accelerate recovery. Two scenarios were presented to the Board – the
first if there are no borders open in FY21, and the second if Australia opens on 1 June 2021. Sue to
S Parcell
share correspondence with the Board confirming funds can be rolled over into FY22.
Qualmark
More operators have signed up but overall are requiring more work to bring them up to minimum
standards. Business support workshops will resume earlier than scheduled as demand is high
from operators needing help with website development, managing operations and cashflow.
People & Culture
Monitoring turnover as a few employees have resigned to take up roles with other industries.
Focussing on retention and talent management, as attraction to work at Tourism New Zealand
remains high. Colleen questioned how management are working on levelling out the ethnic and
gender imbalances. Natalie advised the Board that she is working with Hemi to create internal
N Haines & H Sundgren
ethnicity targets that will be shared with the Board at an upcoming Board meeting, and that
management are continuing to implement the Gender Pay Action Plan as reported in the Board
pack. Natalie also advised the Board that in December 2020 the Public Services Commission
released their latest workforce data for core public service agencies (excludes Tourism New
Zealand). Natalie to email the report to the Board.
N Haines
PROJECTS
100% Pure New Zealand brand evolution
Taking a step back from the creative options on the table to better understand market specific
needs. Risk providing global content when markets are in different states with borders opening
and bespoke work in markets.
Amazon UAP [Untitled Amazon Project]
Confidential paper tabled providing an overview of Amazon Studios’ multi-season television
adaptation of J.R.R. Tolkien’s “The Lord of the Rings” and the Memorandum of Understandings
signed in December 2020 with the production based on them working with New Zealand
government agency partners to provide significant benefit to New Zealand. No quarantine issues –
cast and crew already in New Zealand.
s 9(2)(b)(ii)
R Sharp
Finance Management Information System (FMIS)
The BOARD APPROVED management’s recommendation to implement the FMIS project with the
preferred vendor
s 9(2)(b)(ii)
Michael recommended
increasing the contingency amount.
Moved: Michael O’Donnell / Seconded: Jamie Tuuta
Oracle Human Capital Management (HCM) Implementation
The BOARD APPROVED management’s recommendation to implement the Oracle HCM solution to
align the two information systems.
Moved: Kauahi Ngapora / Seconded: John Thorburn
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INFO RMATION PAPERS
The BOARD NOTED the following papers:
• Letter from Minister dated 14 December 2020 – Annual Report FY20
• Letter from Minister dated 15 December 2020 – Audit FY20
• Cabinet Business Committee minute dated 16 December 2020 – Domestic tourism
•
Glossary of acronyms
General business
Portfolio - Hon Stuart Nash endorsed the approach and requested a paper to review and consider.
The Chair closed the meeting with a karakia at 1.20pm
Date of next Board meeting and Audit & Risk Committee meeting
Wednesday 14 April 2021 – Hokitika
Minutes approved as a true and correct record:
………………………………….. Jamie Tuuta (Chair)
………………………………….
13 April 2021
. Date
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