Thomas of FYI IR 01 23 8713 response.pdf

7
Our colours are designed to capture the spirit of New Zealand
Colour palette
Police. They are instantly recognisable visual anchors, derived
from traditional associations with Police such as uniforms and
patrol car lights.
PRIMARY COLOURS
SECONDARY COLOURS
New Zealand Police navy and white
Our secondary palette of blue, cyan
are the foundations of any content
and red complements and enhances
we create.
our primary colours.
Police navy
RGB
0 22 75
Police blue
RGB
39 61 146
CMYK
100 86 10 60
CMYK
100 92 5 0
HEX #00164b
HEX #223d92
PMS
2768 C
PMS
287 C
Police cyan
RGB
0 189 242
CMYK
75 0 0 0
HEX #00BDF2
PMS
299 C
White
RGB
0 0 0
CMYK
0 0 0 0
HEX #ffffff
PMS White
Police red
RGB
237 26 59
CMYK
0 100 80 0
HEX #ED1A3B
PMS
185 C

8
Supporting colour palette
GREYS
Greys are used as structural colours for
text and graphic devices.
90%
60%
20%
10%
RGB
65 64 66
RGB
128 130 133
RGB
209 211 212
RGB
230 231 232
CMYK
0 0 0 90
CMYK
0 0 0 60
CMYK 0 0 0 20
CMYK 0 0 0 10
HEX #414042
HEX #808285
HEX #D1D3D4
HEX #E6E7E8
CYAN TINTS
Cyan tints are used for creating charts
and infographics along with the main
colour palette.
90%
60%
20%
10%
RGB
50 197 244
RGB
136 214 248
RGB
233 247 254
RGB
233 247 254
CMYK 63  0  0  0
CMYK 42  0  0  0
CMYK 14 0 0 0
CMYK 7  0  0  0
HEX #32C5F4
HEX #88D6F8
HEX #D7F0FC
HEX #E9F7FE
AUXILIARY COLOURS
Auxiliary colours are mostly used for infographics, tables or charts.
They are used when our primary and secondary palettes are not enough.
We never use them regularly or dominantly.
RGB
231 7 125
RGB
235 103 36
RGB
53 168 73
RGB
195 217 57
RGB
255 242 0
CMYK
2 100 14 0
CMYK
3 74 99 0
CMYK
78 8 100 0
CMYK
28 0 95 0
CMYK
0 0 100 0
HEX #E7067C
HEX #EB6724
HEX #35A849
HEX #C3D939
HEX #FFF100

18
The koru line is a representation of the koru from the New
Koru line
This can also be used to separate sections and titles.
Zealand Police logo. The koru line can be used for the headers
and footers of documents, and in powerpoint templates.
The size and scale of the koru line should not be a
dominating feature.
COLOUR OPTIONS
HOUSING
The koru line can only be used in
The koru line can be used to 'house'
light grey, Police cyan, Police navy
important information or headings.
or Police red.

23
Our fonts are the architecture of any material we produce. They
Our fonts
We use three fonts which have been selected for effect, flexibility
play a major part in how our messaging appears in a professional
and accessibility. We use these fonts for different purposes across
and consistent manner.
our brand.
PRINT
DIGITAL
INTERNAL
Metric is our primary brand typeface.
Source Sans Pro is our primary brand
Arial is our staff typeface and should
typeface for digital content.
be used on all emails, presentations
It is used for all external-facing print
and internal documents.
Aa
applications, such as notices, manuals,
Aa Source Sans Pro should be used for Aa
brochures, flyers, corporate reports
all external digital application. This
and posters.
includes the Police website, social
media, apps and online advertising.
Metric
Source Sans Pro
Arial
Metric Bold
Source Sans Pro Black
Arial Bold
Metric Bold Italic
Source Sans Pro Black Italic
Arial Bold Italic
Metric Semibold
Source Sans Pro Bold
Arial Regular
Metric Semibold Italic
Source Sans Pro Bold Italic
Arial Regular Italic
Metric Medium
Source Sans Pro Semibold
Metric Medium Italic
Source Sans Pro Semibold Italic
Metric Regular
Source Sans Pro Regular
Metric Regular Italic
Source Sans Pro Regular Italic
Metric Light
Source Sans Pro Light
Metric Light Italic
Source Sans Pro Light Italic
Metric Thin
Source Sans Pro Extra Light
Metric Thin Italic
Source Sans Pro Extra Light Italic

24
This page outlines the standard font settings.
Font styling
Leading and tracking is relevant for those using professional
Use these as a guide to structure your content.
design software only.
EXTRA LARGE HEADING
STANDFIRST / INTRO COPY
Font
52pt Bold Italic
Font
16pt Light
Colours
navy, cyan, white
Colours
90% black, white
Leading  52pt
Leading  18pt
Tracking  20
NZ Police
Deliver the services New Zealanders
expect and deserve.
Tracking  0
LARGE HEADING
PARAGRAPH HEADING
Size
28pt Bold Italic
Font
12pt Semibold
Focused prevention through partnerships
Colours
navy, cyan, white
Policing by consent
Colours
navy, cyan, white
Leading  26pt
Leading  13pt
Tracking  20
Tracking  0
MEDIUM HEADING
BODY COPY
Size
18pt Bold Italic
Font
10pt Regular/Light
New Zealand Police is working with the community to make
Colours
navy, cyan, white
Be Safe, Feel Safe
Colours
navy, cyan, black, white
New Zealanders be safe and feel safe. With over 15,000 staff,
we provide policing services 24 hours a day, every day.
Leading  18pt
Leading  13pt
Tracking  10
Tracking  0
SECTION HEADING
SMALL TITLE
Size
16pt Bold Italic
Font
8pt Medium
TO HAVE THE TRUST AND CONFIDENCE OF ALL
Colours
navy, cyan, white
To prevent crime and harm
Colours
60% black, 60% white
through exceptional Policing
Leading  16pt
Leading  10pt
Tracking  0
Tracking  100

26
A professional and consistent look and feel to New Zealand
Social media
Police's social media presence is an important part of how our
followers see the organisation.
branding
All enquiries regarding social media content
should be sent to [email address]

31
Please ensure the Marketing and Brand team and Fleet
Vehicle livery
Service Group are consulted regarding all design of livery
For all initial livery enquiries please consult the
for Police vehicles.
and decals
Fleet Service Group [email address]
This includes but is not limited to all operational vehicles,
mobile police bases, aircrafts and vessels, as well as
branding on non-operational fleet vehicles.
PATROL CAR
EAGLE HELICOPTER
VESSEL