This is an HTML version of an attachment to the Official Information request 'National Emergency Management Agency Brand Guidelines'.

1982
Act 
Information 
Official 
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1982
Act 
Information 
Official 
the 
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1982
Contents
Act 
Background + Functions
01
Values + Vision
02
Logo
03
Colours
09
Patterns + Photography
11
Information 
Typefaces
12
Contact Us
14
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Background + Functions
Act 
The National Emergency Management 
NEMA’s key functions are steward, operator and 
Agency (NEMA) is the Government lead 
assurer of  
for emergency management.  
Aotearoa New Zealand’s emergency 
We help build a safe and resilient 
management system.
Aotearoa New Zealand by  
As steward, we provide strategic leadership for risk 
empowering communities before,  
reduction, readiness, response and recovery activities, and 
during and after emergencies.
build emergency management capability and capacity.
Information 
Emergencies can have consequences for people, 
As operator, we lead or support the response to and 
communities, property, infrastructure,  
recovery from emergencies while also supporting the 
the economy and the environment. NEMA works 
operation of the emergency management system.
with central and local government, communities, 
As assurer, we will provide assurance that the emergency 
iwi, and business to make sure responses  
management system is fit for purpose.
to and recoveries from emergencies are effective  
Official 
and integrated.
Depending on the emergency, NEMA leads or 
the 
supports the response and recovery.
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V
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alues + Vision
The National Emergency Management Agency’s 
Our Values:
(NEMA’s) vision for Aotearoa New Zealand is one 
where:
Courageous|Kia māia 
•   All communities are better prepared to respond to and 
We stand up.
recover from emergencies – especially those groups that 
belong to disproportionately affected communities.
Connected|Kia honohono 
•   Māori participation in the emergency management system 
Information 
is recognised, enabled  
We join together.
and valued.
•   The impacts of emergencies on people, the economy and 
Committed|Kia manawanui 
the environment are reduced.
We believe in what we do.
•   The emergency management system is  
Official 
well-coordinated, high-performing and enjoys widespread 
Respect|Kia taute 
trust and confidence.
We do it with respect. the 
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1982
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Logo
Act 
Placement
New Zealand Government Logo
The National Emergency Management Agency 
All external publications produced by the New Zealand 
(NEMA) interim logo should always be placed on 
Government must display a New Zealand Government  
National Emergency Management Agency  
brand signature.
branded communications, collateral and uniforms.
Refer to Government Brand Policy and Guidelines, and the 
If the National Emergency Management Agency 
Technical Application Style Guide that are available on the 
(NEMA) is the lead agency it is preferred that 
State Services Commission website.
the logo is displayed in the top left or top right 
Information 
of communications material. If the National 
www.ssc.govt.nz/
Emergency Management Agency (NEMA) is acting 
as a supporting agency it is preferred that the  
logo is displayed in the bottom left or bottom right 
of communications material.
Official 
Incorrect Use
Do not:
 
•  Alter the logo in any way. 
the 
•  Compress, skew or expand the logo. 
•  Rearrange the elements of the logo. 
•  Change the typeface, font or colours of the logo. 
•  Position the logo over type. 
•  Position the logo on an angle. 
under 
•  Position the ‘Full Colour’ or ‘Black-and-White’  
  logo on a dark background OR position the  
  ‘Reversed’ or ‘Black-and-White Reversed’ logo on  
  a light background.
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1982
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Typefaces
Act 
The National Emergency Management Agency 
Open Sans  
Arial  
(NEMA) has two primary typefaces for use in 
internal and external publications and collateral 
Condensed Bold 
Narrow Bold 
made using design software such as the Adobe 
Creative Suite. 
Aā Eē I ī Oō Uū
Aā Eē I ī Oō Uū
The primary typefaces are: 
Open Sans 
Arial 
•  Open Sans Condensed Bold (Headings)
Aā Eē I ī Oō Uū 
Aā Eē I ī Oō Uū
Information 
•  Open Sans (Body)
Open Sans Light 
When Open Sans Condensed Bold and  
Arial Regular 
Open Sans Regular 
Open Sans are not available please  
Arial Bold 
Open Sans Semibold 
use the National Emergency Management  
Arial Black
Open Sans Bold 
Agency (NEMA) secondary typefaces.
Open Sans Extrabold
Official 
Open Sans is available for free from  
Google Fonts
The secondary typefaces are: 
the 
•  Arial Narrow Bold (Headings)
•  Arial (Body)
The secondary typefaces may be used for email, 
under 
Word, Excel and PowerPoint.
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Typefaces
Act 
When using the National Emergency 
Open Sans
Arial
Management Agency (NEMA) typefaces:
Title/Heading  Title/Heading 
•   Open Sans Condensed Bold or Arial Narrow 
Bold should always be used for titles and 
(28pt) 
(28pt) 
headings where appropriate. 
|
•   Open Sans or Arial should be used for 
Secondary Heading 
Formatting
Secondary Heading 
secondary headings, body copy and footnotes.
(14pt)
(14pt)
Information 
•   Body copy should be either 12pt (preferred) 
Body Copy (12pt) 
Body Copy (12pt) 
or 10pt (minimum) to ensure readability and 
Aa Bb Cc Dd Ee Ff Gg Hh Ii  
Aa Bb Cc Dd Ee Ff Gg Hh Ii  
accessibility.
Jj Kk Ll Mm Nn Oo Pp Qq  
Jj Kk Ll Mm Nn Oo Pp Qq  
•   If any type needs to be accentuated or have 
Rr Ss Tt Uu Vv Ww Xx Yy Zz 
Rr Ss Tt Uu Vv Ww Xx Yy Zz 
attention drawn to it use bold, do not  
0 1 2 3 4 5 6 7 8 9
0 1 2 3 4 5 6 7 8 9
underline type unless it is an interactive 
Footnotes (8pt) 
Footnotes (8pt) 
Official 
hyperlink.
Waltz, bad nymph, for quick jigs vex.
Waltz, bad nymph, for quick jigs vex.
•   Italic type should be used sparingly. This is 
because large sections of type in italics  
the 
can have a negative impact on readability  
and accessibility.
•   Body copy and most typography should be  
left aligned, if using any other alignment ensure 
under 
readability and accessibility are paramount. 
•   Do not force justify type.
The featured type acts as a guide for setting type in publications and designed collateral.  
It is not a definitive set of rules, and can and should be adapted based on your needs.
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Contact Us
Act 
These guidelines are to ensure a consistent look 
and feel for the National Emergency Management 
Agency (NEMA) interim brand, and not to restrict 
creativity.
For more help, or if you have any questions  
about the correct usage of the National Emergency 
Management Agency (NEMA) interim  
logo or the National Emergency Management 
Information 
Agency (NEMA) interim Visual Identity  
Guidelines (2021), please contact the National 
Emergency Management Agency (NEMA) 
Communications Team at:
[email address] Official 
the 
under 
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