VERSION 1.1 | APRIL 2022
Ngā Paerewa
Waitohu Tuakiri
a Te Ope Kātua
o Aotearoa
New Zealand
Defence Force
Visual Identity
Standards
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
2
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ko ngā kōrero mō mātou he kōrero
mō ngā tāngata o Aotearoa nō ngā
hau e whā e whai motuhake ana
i te rongomau mō Aotearoa, hei
whenua taurikura.
Our story is about New Zealanders
from all walks of life doing the
extraordinary task of serving and
working to secure New Zealand,
its freedoms and way of life.
H E I M A N A T Ā T O U M Ō A O T E A R O A
W E A R E A F O R C E F O R N E W Z E A L A N D
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
3
Ngā Paerewa
Waitohu Tuakiri
Visual Identity
Standards
These standards are
Visual identity refers to the
way graphic elements visually
designed to help you
represent NZDF. The consistent
use of graphic elements –
communicate the
logos, colours, fonts and layout
New Zealand Defence
– ensure NZDF is presented
professionally both internally
Force’s (NZDF) visual
and externally.
NZDF logos and badges
identity effectively
are protected by the Flags,
and consistently.
Emblems, and Names
Protection Act 1981. They
cannot be used in a way which
falsely implies that the use has
the approval of the NZDF.
If you have questions regarding
how to use the Visual Identity
Standards or require direction
on production of collateral,
please email: [email address]
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
TE OPE KĀTUA O AOTEAROA
TE TAUA MOANA
NEW ZEALAND DEFENCE FORCE
ROYAL NEW ZEALAND NAVY
Ngā Waitohu
Ngā Waitohu
Logos 8
Logos 26
Ngā Tae
Ngā Tae
Colours 14
Colours 30
Ngā Momotuhi
Ngā Momotuhi
Fonts 16
Fonts 32
Ngā Whakaahua
Ngā Whakaahua
Photography 18
Photography 34
Ngā Ata
Ngā Ata
Icons 20
Icons 36
Ngā Pikitia Whakaari
Ngā Pikitia Whakaari
Illustrations 21
Illustrations 37
Ngā Kōwhaiwhai
He Whakamahinga
Patterns 22
Application 38
He Whakamahinga
Application 24
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀTI TŪMATAUENGA
TE TAUAARANGI
NEW ZEALAND ARMY
ROYAL NEW ZEALAND AIR FORCE
Ngā Waitohu
Ngā Waitohu
Logos 40
Logos 54
Ngā Tae
Ngā Tae
Colours 44
Colours 58
Ngā Momotuhi
Ngā Momotuhi
Fonts 46
Fonts 60
Ngā Whakaahua
Ngā Whakaahua
Photography 48
Photography 62
Ngā Ata
Ngā Ata
Icons 50
Icons 64
Ngā Pikitia Whakaari
Ngā Pikitia Whakaari
Illustrations 51
Illustrations 65
He Whakamahinga
He Whakamahinga
Application 52
Application 66
He Waitohu ā-Ratonga
Sub Brands
67
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
6
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Te Ope Kātua
o Aotearoa
New Zealand
Defence Force
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
7
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
8
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Waitohu Matua
Primary Logo
The kiwi has been worn
‘Te Ope Kātua o Aotearoa’
three palisades; different
by New Zealand military
is the official te reo Māori
iwi (tribes) had their names
personnel since WWI on cap
name for the New Zealand
for each palisade. Kātua
badges, medals and more
Defence Force.
was one name for the main
recently as patches on the
Te means The.
palisade; the main defensive
sleeve of uniforms while
fortification of the pā.
deployed. It is stamped on
Ope is a troop or body
Therefore in this
the side of ships, tanks and
moving together.
translation we are likened
aircraft, identifying us as
Kātua is a palisade of a
to the principal defensive
kiwis at home and abroad.
fortified position. In times
component of Aotearoa,
The coloured bar represents
of conflict Māori would
New Zealand.
each of the three Services –
occupy pā, or a fortified
Navy, Army and Air Force.
area. A pā generally had
MINIMUM SIZE
MINIMUM CLEARSPACE
DO NOT
To maintain the integrity of the logo do not
manipulate it in any way.
Do not flip, skew, rotate, recolour or recreate it.
Do not place the logo on inappropriate
35mm
backgrounds.
Do not place the logo on products for sale by a
commercial company without formal approval.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND
NZDF VISU
DEFENCE F
AL IDENTIT
ORCE VISUAL
Y GUIDELINES
IDENTITY STANDARDS
9
REVERSED LOGO
SINGLE COLOUR LOGO (ALSO AVAIL ABLE IN BL ACK)
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
10
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Hei Mana mō Aotearoa
A Force for New Zealand
A Force for New Zealand
It must be placed in a
is our collective purpose.
secondary position and
It reminds us of who we are
size to the NZDF logo,
and what we stand for.
appearing in the bottom
The phrase is trademarked
right hand corner of a
and should be used, when
single page document or
appropriate, together with
on the back cover of a
the NZDF logo.
multi-page document.
RECOMMENDED SIZE
MINIMUM CLEARSPACE
DO NOT
To maintain the integrity of the trademark do
not manipulate it in any way.
Do not flip, skew, rotate, recolour or recreate it.
50% the size of
Do not place the trademark on inappropriate
the NZDF logo
backgrounds.
Do not place it on products for sale by a
commercial company without formal approval.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
11
EX AMPLE OF PLACEMENT
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
12
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Tohu
Badge
The NZDF badge received the
DO NOT
Royal Assent on 21 October
1993 and is an important part
of the preservation of military
Do not manipulate the design in any way.
tradition and national identity.
Do not flip, skew, rotate, recolour or recreate it.
It is the official emblem
to be used on formal
Do not place the trademark on inappropriate
NZDF documents or items
backgrounds.
including honours boards,
Do not place it on products for sale by a
commendation certificates,
commercial company without formal approval.
warrants, contracts, plaques,
Do not use it together with the NZDF logo or
uniforms and correspondence
Force for New Zealand trademark.
from members of the
Executive Committee.
The gold version of the badge
is reserved for the sole use of
the Chief of Defence Force.
NZDF BADGE
CHIEF OF DEFENCE FORCE BADGE
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
13
Waitohu Kōpaki / Mana / Wāhanga
Portfolio / Command / Unit Treatment
Unit and trade patches
NZDF portfolios, commands
have traditionally been worn
and units must use their name
as identifiers by military
in plain text alongside the
personnel on the sleeves of
NZDF logo, separated by a
their uniforms.
rule, as shown below.
Do not use patch designs as
Programmes and projects
logos in internal or external
must not create new
communication.
logos. Use the NZDF logo
This will help to simplify and
alongside the name of the
consolidate the NZDF brand
programme or project in
experience.
plain text, as shown below.
Headquarters
Joint Forces NZ
Defence
Health
Ngā Take Tūmatanui
Defence Public Affairs
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
14
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Tae Matua
Primary Colours
The NZDF primary colour
palette is made up of four
main colours. They are high
contrast with an emphasis
BLACK
on black and white.
PRINT
0 0 0 100
RGB
0 0 0
WEB #000000
SPOT
Process Black C
WHITE
NZDF GREY
PRINT
0 0 0 0
PRINT
0 0 0 50
RGB
255 255 255
RGB
139 139 139
WEB #ffffff
WEB #8b8b8b
SPOT White
SPOT
Process Black 50%
NZDF YELLOW
PRINT
0 6 87 0
RGB
255 229 0
WEB
#ffe500
SPOT
115 C
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
15
Ngā Tae
Ratonga
Service
Colours
The Service colour palette
is made up of three colours
representing the three
Services. This can be used
as a secondary colour
palette when appropriate.
NAV Y BLUE
ARMY RED
AIR FORCE BLUE
PRINT
100 72 0 32
PRINT
15 100 100 5
PRINT
69 7 0 0
RGB
0 62 126
RGB
199 33 39
RGB
41 183 234
WEB #003d7d
WEB
#c62026
WEB #28b6ea
SPOT
281 C
SPOT
1788 C
SPOT
299 C
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
16
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Momotuhi
Fonts
For everyday PC usage,
substitute with the replacement
fonts specified on this page.
HA AS GROTESK TEXT / DISPL AY
Haas Grotesk
Display Black
Haas Grotesk Text Roman
Haas Grotesk Text Medium
Haas Grotesk Text Bold Haas Grotesk Display Black
REPLACEMENT FONT (IF HA AS IS UNAVAIL ABLE)
Arial Black
Calibri Light (body copy only)
Arial Regular
Calibri Regular (body copy only)
Arial Regular
Calibri Bold (body copy only)
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
17
Ngā Momotuhi
Fonts
For everyday PC usage,
substitute with the replacement
fonts specified on this page.
PUBLICO TEXT / BANNER
Publico
Banner Black
Publico Text Roman
Publico Text Semibold
Publico Text Bold
Publico Banner Black
REPLACEMENT FONT (IF PUBLICO IS UNAVAIL ABLE)
Book Antiqua Bold
Book Antiqua Regular
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
18
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Whakaahua
Photography
Selected imagery should support
The copyright of all official
on-page content, depicting the
photography is vested in the
right tone for the message being
Crown, however the NZDF applies
communicated. Where possible
the Creative Commons Attribution
feature a diverse range of
(BY) licence for all imagery (not
personnel conducting their role
including organisational logos and
with others, working as a team.
badges), with the addition of the
Personnel should showcase the
Creative Commons Plus (CC+)
culture and diversity (gender, age,
protocol. This licence lets others
ethnicity, etc.) of the NZDF, while
distribute, alter, modify and build
avoiding stereotypes.
upon NZDF-owned imagery, even
Imagery should be no older than 18
commercially, as long as the NZDF
months to ensure that the people,
is credited for the original creation.
uniforms, equipment, and locations
depicted are current and correct.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
19
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
20
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Ata
Icons
Use simple 2D icons
to highlight specific
information or convey
data visually.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
21
Ngā Pikitia Whakaari
Illustrations
Illustrations can be used to
Use detailed illustrations at large
communicate complex or detailed
scale. Use simplified illustrations at
ideas and equipment. Restrict colour
small scale or combined together to
use to the NZDF colour palette.
create a scene.
EX AMPLE OF DETAILED ILLUSTRATION
EXAMPLE OF SIMPLIFIED ILLUSTRATION
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
22
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Kōwhaiwhai
Patterns
FEATHER PAT TERN
The feather pattern
represents the Services,
personnel and their families
falling under one cloak, the
NZDF. The feather cloak is a
symbolic embodiment of the
mana of the NZDF and all
who serve New Zealand.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
23
KŌWHAIWHAI PAT TERN
The NZDF kōwhaiwhai
DO NOT
pattern was designed as a
modern take on a traditional
tohu to represent the three
Do not alter or change the design.
Services and civilians
working together to achieve
Do not rotate or vertically flip the design.
a common goal.
Do not crop any part of the design.
The design incorporates
Tūmatauenga (Guardian of
War) and Rongo (Guardian
of Peace) to denote balance.
Together they depict NZDF’s
role both on the battlefield
and in the peacekeeping
arena. NZDF is a valuable
contributor to both.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
24
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
He Whakamahinga
Application
Examples of how the graphic elements
all come together to create a coherent
NZDF brand experience.
FFNZ December 2020
23
Fisheries Pro
Fisheries Pr tection
Defence by the numbers
o
working with
28 p
28 a
p tr
a ols
w
trols
MPI checking
for illegal
f
80 days at sea
NZDF Personnel
Expenditure
80 days a
NZDF Personnel
Expenditure
fishing
2,127
2,
To
T t
o al
Capital charge
Capital char
Pers
P
onnel
al
15.0%
15.
39.2
39 %
4,6
4 7
,6 3
7
$2.57
$2.5 4
7 Depreciation
Pa
P tr
a ols: 7 Na
tr
v
ols: 7 Na y / 21 Air For
y / 21 Air F ce
or
2,554
Billion Depreciation
15.3%
Billion
Fire and Emer
Fir
genc
e and Emer
y NZ
genc
NZ Police
NZ P
Opera
Oper ting
2,996
a
2,996
30.
3 5%
0.
C I V I L I A N O F T H E Y E A R
209
73
141 104 flying hours, flying
and training for
Community Engagement
total
73
141 104 flying hours
and training f
Community Engagement
total
cannabis reco
annabis r
v
eco er
v y
to mo
t
t
o mo or
t
reques
r
ts t
eques
o assis
ts t
t
o assis
3,143
3,
2,42
2,4 0
800
1,215*
15
call
vehicle
v
with disposal of
all
al o
Liam Cunnah
Cadet F
Cade or
t F ce P
or
ers
ce P
onnel
Res
R erve F
erv
or
e F ce P
or
ers
ce P
onnel
Limited Service V
Limit
olun
ed Service V
t
olun eers
t
Service Ac
Service A ademy Studen
adem
ts
y Studen
outs
accidents
acciden
explosiv
e
e or
xplosiv
dnance
outs
e or
Social Worker, Burnham Military Camp
Search and R
ear
escue
ch and R
Support to the Department o
tmen f C
t o
onserva
v tion
a
200
15,000k
15,
g
00
000k
to Bas
t
eline Hut in Nelson
Ant
An arctic
ar
a
Ve
V ter
e
ans
ter
’ A
ans ff
’ A airs
of gr
o
a
f gr v
a el
ff
vel
Lakes Na
Lak
tional P
es Na
ark
tional P
tot
to al flying hours
Chief People Offi cer Liz Huckerby is
Mr Cunnah has had a positive infl uence
“As someone who prefers to be
pleased to announced Mr Liam Cunnah
on the wellness of the Burnham
behind the scenes promoting the
as the 2020 New Zealand Defence
community and managed to successfully
successes of others, this is an
Force Civilian of the Year.
embed Social Work as an essential
unfamiliar yet humbling experience
1,100k
1,
g
to the edge o
t
f Blue Lak
o the edge o
e in
100kg
f Blue Lak
Mr Cunnah has been selected
service in the NZDF. As well as working
to be receiving this award,” he says.
55
hut
Nelson Lakes Na
on Lak
tional P
es Na
ark
55
tional P
in recognition of his signifi cant
long hours, Mr Cunnah undertook
“The success of the Burnham
contribution to the Army and wider
Postgraduate study in Family Therapy
Social Work service has been
hours flying time in a
NZDF in his role as a NZDF Social
last year, as well as having studied
supported and enhanced by the
42,473kg
P3-K2 Orion searching for
42,473
P3-K2 Orion searching for
Worker at Burnham Military Camp.
Gottman Couples Therapy this year
exceptional work of my fellow
Kiribati f
Kiriba erry surviv
ti f
ors
erry surviv
of fr
o
eigh
f fr
t be
eigh
t
t be ween
w
Mr Cunnah provides professional
after identifying a need in Burnham,
colleagues within the Burnham
New Z
Ne
ealand and An
w Z
tar
ealand and An
ctic
tar
a
clinical social work services to
and to increase his knowledge to help
Integrated Wellness team.
to West Sabine Hut in
12,000+
900kg
to West Sabine Hut in
12,000
personnel at Burnham Military Camp,
personnel in camp. He has also taken on
“As social workers we are innately
900kg
water tank
Nelson Lakes Na
on Lak
tional P
es Na
ark
tional P
Ve
V t
e er
t ans and whānau
er
including their whānau and the wider
a number of projects at the NZDF level,
driven by our desire to promote and
water tank
Canterbury Community. Over the past
all aimed at making a positive impact on
enhance the self-determination and
supported b
support
y V
ed b
e
y V t
e er
t ans
er
’ A
ans ff
’ A airs
ff
four years, despite having no previous
the Wellness Services that are provided
empowerment of both our clients
NZDF experience, Mr Cunnah had the
to NZDF personnel and their whānau.
and often the wider organisations
challenge of introducing a new welfare
He also provides support to the wider
that we are employed by.”
service into the NZDF and Burnham
Canterbury community in his own
Mr Cunnah’s work ethic and
communities, which has proven to be
time by providing clinical input as a
professionalism is considered to
7,800k
7
g
,800k
to v
t
arious huts in Ruahines
o v
$92.529m
of firewood
$92.529
extremely successful.
board member for the Salisbury Street
be deserving of special recognition
of firewood
Foundation, a rehabilitation centre that
and he is deemed to be a worthy
paid to v
paid t
e
o v t
e er
t ans
er
aims to reintegrate serious off enders
recipient of New Zealand Defence
and whānau
back into the community.
Force Civilian of the Year for 2020.
20 Callouts: 2 Nav
20 Callouts: 2 Na y / 2 Army / 16 Air F
y / 2 Arm
or
y / 16 Air F ce
or
Nav
Na y support transporting supplies t
y support tr
o r
ansporting supplies t emo
o r
t
emo e loc
t
ations
a
9 Flights / 8
9 Fligh
6
ts / 8 2 pass
6
engers to and fr
engers t
om An
o and fr
tar
om An
ctic
tar
a
*Based on 2017 c
ed on 20
alender year
alender y
20
ANNUAL REPORT 2020
ABOUT THE NEW ZEALAND DEFENCE FORCE
ANNUAL REPORT 2020
21
Our People
Regular Force is made up of service
Our people are also trained in
Reserves provide extra
Civilians
Navy Regular
Civilian employees fi ll a
personnel who fi ll a wide variety of
command, planning, leadership,
military capacity through the
3,179
2,268
wide range of specialist and
roles across the Navy, Army, and
operations, and logistics support.
Navy, Army and Air Force
corporate roles that do not
Air Force. Our soldiers, sailors and
They participate in and support
Reserves, who work and train
Navy
require deployment in an
airmen are a diverse and capable
operational deployments,
part-time. These Reserves
Reserves
operational environment. The
group of people in ranks and roles:
training, and recruitment. They
supplement the Regular Force
543
Air Force
work they do enables the NZDF
Privates to Generals, technicians
have oversight, managerial and
by providing specialist roles
Reserves
to operate eff ectively. Some
to special operations troops,
corporate functions on bases,
and additional forces ready
285
NZDF
civilian personnel are former
intelligence specialists to medics.
camps, and at Headquarters
to respond to a large-scale
PERSONNEL
Regular Force, or are also
Joint Forces New Zealand and
military deployment.
Air Force
currently-serving Reserves.
Regular
15,232
Headquarters NZDF. They serve in
2,542
New Zealand and around the world.
Army Reserves
Army Regular
1,778
4,637
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
TE OPE KĀTUA O AOTEAROA NGĀ PAEREWA WAITOHU TUAKIRI | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
25
Te Taua Moana
Royal
New Zealand
Navy
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
26
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Waitohu Matua
Primary Logo
The Royal New Zealand
Navy is built on a proud
heritage. The logo captures
a forward-thinking,
diligent and technology-
driven organisation, while
recognising its heritage story.
‘Te Taua Moana’ and its long
form name ‘Te Taua Moana
o Aotearoa’ are the official
te reo Māori names for the
Royal New Zealand Navy.
MINIMUM SIZE
CLEARSPACE
DO NOT
To maintain the integrity of the logo do not
manipulate it in any way.
Do not flip, skew, rotate, recolour or recreate it.
Do not place the logo on inappropriate
35mm
backgrounds.
Do not place the logo on products for sale by a
commercial company without formal approval.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
27
REVERSED LOGO
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
28
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Hei Mana mō Aotearoa
A Force for New Zealand
A Force for New Zealand
It must be placed in a
is our collective purpose.
secondary position and
It reminds us of who we are
size to the Navy logo, for
and what we stand for.
example – appearing in the
The phrase is trademarked
bottom right hand corner of
and should be used, when
a single page document or
appropriate, together with
on the back cover of a multi-
the Navy logo.
page document.
RECOMMENDED SIZE
MINIMUM CLEARSPACE
DO NOT
To maintain the integrity of the trademark do
not manipulate it in any way.
Do not flip, skew, rotate, recolour or recreate it.
50% the size of
Do not place the trademark on inappropriate
the Navy logo
backgrounds.
Do not place it on products for sale by a
commercial company without formal approval.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
29
Tohu
Badge
The Royal New Zealand Navy
DO NOT
badge is important to the
preservation of military tradition
and national identity.
Do not manipulate the design in any way.
It is the official emblem to
Do not flip, skew, rotate, recolour or recreate it.
be used on formal Navy
documents or items including
Do not place the trademark on inappropriate
honours boards, commendation
backgrounds.
certificates, warrants, contracts,
Do not place it on products for sale by a
plaques, and uniforms.
commercial company without formal approval.
Do not use it together with the Navy logo or
Force for New Zealand trademark.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
30
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Tae Matua
Primary Colours
The Navy primary colour
palette is made up of three
main colours referencing
the sea and tradition.
NAV Y BLUE
PRINT
100 72 0 32
RGB
0 62 126
WEB #003d7d
SPOT
281 C
CALYPSO BLUE
MCMURDO WHITE
PRINT
100 13 1 2
PRINT
0 0 0 0
RGB
0 153 216
RGB
255 255 255
WEB #0099d8
WEB #ffffff
SPOT
Process Blue C
SPOT White
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
31
Ngā Tae
Tuarua
Secondary
Colours
These secondary colours
provide variation and assist
with hierarchy of content.
FRIGATE GREY
EPAULETTE YELLOW
ENDUR ANCE TEAL
PRINT
0 0 0 30
PRINT
0 20 80 0
PRINT
100 20 40 0
RGB
186 186 186
RGB
255 204 78
RGB
0 146 158
WEB
#bababa
WEB
#ffcc4e
WEB
#00929e
SPOT
Cool Grey 4 C
SPOT
7405 C
SPOT
311 C
Special
Colours
For use only when a statement
or information is coming directly
from the Chief of Navy, Deputy
Chief of Navy or the Maritime
Component Commander.
ADMIRAL GREEN
FLEET & SUPPORT
COMMAND RED
PRINT
100 16 56 5
PRINT
20 100 95 12
RGB
0 143 132
RGB
180 31 40
WEB
#008e83
WEB
#b31f28
SPOT
3282 C
SPOT
7621 C
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
32
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Momotuhi
Fonts
For everyday PC usage, substitute
with the replacement fonts specified
on this page.
HA AS GROTESK TEXT / DISPL AY
Haas Grotesk
Display Black
Haas Grotesk Text Roman
Haas Grotesk Text Medium
Haas Grotesk Text Bold Haas Grotesk Display Black
REPLACEMENT FONT (IF HA AS IS UNAVAIL ABLE)
Arial Black
Calibri Light (body copy only)
Arial Regular
Calibri Regular (body copy only)
Arial Regular
Calibri Bold (body copy only)
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
33
Ngā Momotuhi
Fonts
For everyday PC usage, substitute
with the replacement fonts specified
on this page.
PUBLICO TEXT / BANNER
Publico
Banner Black
Publico Text Roman
Publico Text Semibold
Publico Text Bold
Publico Banner Black
REPLACEMENT FONT (IF PUBLICO IS UNAVAIL ABLE)
Book Antiqua Bold
Book Antiqua Regular
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
34
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Whakaahua
Photography
Selected imagery should support
The copyright of all official
on-page content, depicting the
photography is vested in the
right tone for the message being
Crown, however the NZDF applies
communicated. Where possible
the Creative Commons Attribution
feature a diverse range of
(BY) licence for all imagery (not
personnel conducting their role
including organisational logos and
with others, working as a team.
badges), with the addition of the
Personnel should showcase the
Creative Commons Plus (CC+)
culture and diversity (gender, age,
protocol. This licence lets others
ethnicity, etc.) of the Navy, while
distribute, alter, modify and build
avoiding stereotypes.
upon NZDF-owned imagery, even
Imagery should be no older than 18
commercially, as long as the NZDF
months to ensure that the people,
is credited for the original creation.
uniforms, equipment, and locations
depicted are current and correct.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
35
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
36
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Ata
Icons
Use simple 2D icons
to highlight specific
information or convey
data visually.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
37
Ngā Pikitia Whakaari
Illustrations
Illustrations can be used to
Use detailed illustrations at large
communicate complex or detailed
scale. Use simplified illustrations at
ideas and equipment. Restrict colour
small scale or combined together to
use to the Navy colour palette.
create a scene.
EX AMPLE OF DETAILED ILLUSTRATION
EXAMPLE OF SIMPLIFIED ILLUSTRATION
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
38
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
He Whakamahinga
Application
Examples of how the
graphic elements all
#
2
5
2
NAVY ON
M
come together to create a
THE BORDER
A
R
CHRISTCHURCH
2
1
EARTHQUAKE 10TH
ANNIVERSARY
coherent Royal New Zealand
FIRST MOKO KAUAE
Navy brand experience.
AOTEAROA
PASSES THE
FUEL TEST
HMNZS TE KAHA
FRIGATE
LENGTH OVERALL
STANDARD DISPLACEMENT
SPEED
RANGE
118m
3,600t
27kn
6,000nm
MAIN GUN
MISSILES
CWIS
TORPEDOS
5-mm 54 calibre fully
Eight cell MK41 Vertical
20mm Vulcan Phalanx
Two US Mk32 Mod 5 (triple-
automatic medium
Launch System
Block 1B Close In
tubes) housing the MK 46
range gun
Weapons System
Mod 5 lightweight torpedos
AOTEAROA
ARRIVES
By Andrew Bonallack
Editor
She arrived a day early, but a day of
tantalising, distant glimpses only heightened
the excitement of AOTEAROA’s majestic
approach into Waitemata Harbour.
Around Devonport Naval Base, and
AOTEAROA is the Navy’s Maritime
within the Devonport community, the
Sustainment Capability vessel, a
day before was almost a competition
vastly more complex replacement
of who had been able to get a good
for HMNZS ENDEAVOUR,
look at AOTEAROA’s profile and
decommissioned in 2017. With
details. She anchored near Rangitoto
a 9,500 tonne fuel capacity,
Island after a flawless 15-day run from
AOTEAROA is largely about
Ulsan, Korea, and perhaps the prize of
fuel, but the new ship is a global
first closest look could go to the junior
replenishment platform, capable of
officers of class JOCT 20/01, who
carrying 22 shipping containers and
diverted a sailing exercise for a close
designed for humanitarian operations
approach. Elsewhere, Flag Lieutenant
as well as fleet sustainment. She is
Maddy Win, driving the Chief of Navy
ice-strengthened with the ability to
and Warrant Officer of the Navy
resupply McMurdo and Scott Bases.
to Devonport, takes the long route
back via Narrow Neck Beach, where
COVID-19 had to be factored into her
AOTEAROA could be viewed.
voyage. Two days before departure,
Korean health authorities tested
A delivery crew consisting of Hyundai
her crew, with all testing negative.
Heavy Industries personnel and 11
Her 15-day voyage was direct with
Defence Force personnel were a
no contact. While anchored near
day away from delivering the Navy’s
Rangitoto, a medical team tested the
fleet replenishment vessel – and at
crew again, with all results coming
173.2m long the largest Navy ship in
back negative.
New Zealand’s history.
4 |
Navy Today #245
Navy Today #24
y T
5
oday #24
oday #2445 | |
5
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
39
Ngāti
Tūmatauenga
New Zealand
Army
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
40
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Waitohu Matua
Primary Logo
The New Zealand Army is a
modern, agile, highly adaptive,
light combat force that is
regarded as world-class.
We are from and represent,
New Zealand’s diversity – with
the strong culture of Ngāti
Tūmatauenga at our core.
‘Ngāti Tūmatauenga’ is the
official te reo Māori name for
the New Zealand Army.
MINIMUM SIZE
CLEARSPACE
DO NOT
To maintain the integrity of the logo do not
manipulate it in any way.
Do not flip, skew, rotate, recolour or recreate it.
Do not place the logo on inappropriate
35mm
backgrounds.
Do not place the logo on products for sale by a
commercial company without formal approval.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
41
REVERSED LOGO
SINGLE COLOUR LOGO (ALSO AVAIL ABLE IN BL ACK)
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
42
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Hei Mana mō Aotearoa
A Force for New Zealand
A Force for New Zealand
It must be placed in a
is our collective purpose.
secondary position and
It reminds us of who we are
size to the Army logo, for
and what we stand for.
example – appearing in the
The phrase is trademarked
bottom right hand corner of
and should be used, when
a single page document or
appropriate, together with
on the back cover of a multi-
the Army logo.
page document.
RECOMMENDED SIZE
MINIMUM CLEARSPACE
DO NOT
To maintain the integrity of the trademark do
not manipulate it in any way.
Do not flip, skew, rotate, recolour or recreate it.
50% the size of
Do not place the trademark on inappropriate
the Army logo
backgrounds.
Do not place it on products for sale by a
commercial company without formal approval.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
43
Tohu
Badge
The New Zealand Army
DO NOT
badge is important to the
preservation of military
tradition and national identity.
Do not manipulate the design in any way.
It is the official emblem
Do not flip, skew, rotate, recolour or recreate it.
to be used on formal
Army documents or items
Do not place the trademark on inappropriate
including honours boards,
backgrounds.
commendation certificates,
Do not place it on products for sale by a
warrants, contracts, plaques,
commercial company without formal approval.
and uniforms.
Do not use it together with the Army logo or
Force for New Zealand trademark.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
44
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Tae Matua
Primary Colours
The Army primary colour palette
is made up of three main colours
– red, black and white.
ARMY RED
PRINT
15 100 100 5
RGB
199 33 39
WEB
#c62026
SPOT
1788 C
DARKEST HOUR
RUAPEHU WHITE
PRINT
0 0 0 100
PRINT
0 0 0 0
RGB
0 0 0
RGB
255 255 255
WEB
#000000
WEB #ffffff
SPOT
Process Black C
SPOT White
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
45
Ngā Tae Tuarua
Secondary
Colours
The secondary palette is made
up of shades of green. These
secondary colours provide
variation and assist with
hierarchy of content.
MOAWHANGO GREEN
WAIOURU HILLS
PRINT
20 10 30 0
PRINT
0 10 50 40
RGB
205 211 184
RGB
169 150 99
WEB
#cdd2b7
WEB
#a89662
SPOT 7527
C
SPOT 468
C
K AWAK AWA LEAF
SWAMP GREEN
PRINT
32 0 100 79
PRINT
65 0 56 94
RGB
58 76 0
RGB
0 38 22
WEB
#3a4b00
WEB
#002516
SPOT
5747 C
SPOT
5605 C
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
46
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Momotuhi
Fonts
For everyday PC usage, substitute
with the replacement fonts specified
on this page.
HA AS GROTESK TEXT / DISPL AY
Haas Grotesk
Display Black
Haas Grotesk Text Roman
Haas Grotesk Text Medium
Haas Grotesk Text Bold Haas Grotesk Display Black
REPLACEMENT FONT (IF HA AS IS UNAVAIL ABLE)
Arial Black
Calibri Light (body copy only)
Arial Regular
Calibri Regular (body copy only)
Arial Regular
Calibri Bold (body copy only)
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
47
Ngā Momotuhi
Fonts
For everyday PC usage, substitute
with the replacement fonts specified
on this page.
PUBLICO TEXT / BANNER
Publico
Banner Black
Publico Text Roman
Publico Text Semibold
Publico Text Bold
Publico Banner Black
REPLACEMENT FONT (IF PUBLICO IS UNAVAIL ABLE)
Book Antiqua Bold
Book Antiqua Regular
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
48
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Whakaahua
Photography
Selected imagery should
support on-page content,
depicting the right tone
for the message being
communicated. Where
possible feature a diverse
range of personnel
conducting their role with
others, working as a team.
Personnel should showcase
the culture and diversity
(gender, age, ethnicity, etc.)
of the Army, while avoiding
Commons Attribution (BY)
stereotypes.
licence for all imagery (not
including organisational
Imagery should be no older
logos and badges), with
than 18 months to ensure
the addition of the Creative
that the people, uniforms,
Commons Plus (CC+)
equipment, and locations
protocol. This licence lets
depicted are current and
others distribute, alter,
correct.
modify and build upon
The copyright of all official
NZDF-owned imagery, even
photography is vested in
commercially, as long as
the Crown, however the
the NZDF is credited for the
NZDF applies the Creative
original creation.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
49
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
50
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Ata
Icons
Use simple 2D icons
to highlight specific
information or convey
data visually.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
51
Ngā Pikitia Whakaari
Illustrations
Illustrations can be used to
Use detailed illustrations at large
communicate complex or detailed
scale. Use simplified illustrations at
ideas and equipment. Restrict colour
small scale or combined together to
use to the Army colour palette.
create a scene.
EXAMPLE OF DETAILED ILLUSTRATION
EXAMPLE OF SIMPLIFIED ILLUSTRATION
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
52
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
He Whakamahinga
Application
Examples of how the
graphic elements all
come together to create
a coherent New Zealand
Army brand experience.
INNOVATION
CHALLENGE
19 MAY
ENTER NOW:
Submissions open
I L P >
N Z A R M Y >
23 JUL
A R M Y I N N O VA T I O N >
ARMY
Submissions close
S U B M I T N E W I D E A
A modern, agile, highly
adaptive light combat force
28 SEP
Finals @ Messines Conference Centre
TŪ KAHA COURAGE
TŪ TIKA COMMITMENT
TŪ TIRA COMRADESHIP
TŪ MAIA INTEGRITY
ARMYCAPABILITY
ARMYCAPABILITY
The new P4 Viper
Soldier Modernisation
combat helmet
Integrated Communications
NZDF service personnel, operating in the Land Domain,
Headset
are resourced with the capabilities to prosecute land
combat operations in a complex, integrated and austere
environment to achieve NZDF missions and tasks with
Light Infantry
coalition and expeditionary forces.
Epic Body Armour
Pack
Soldier Modernisation is far more than kit and equipment. It is also a
mindset and a culture of high performance that, at its core, continuously
improves soldiers’ ability to fight and survive in increasingly complex and
ambiguous combat settings.
MARS-L individual
assault rifle
The NZDF Soldier System is defined as:
• Survivability
• Lethality
The Soldier System’s interaction
The Soldier System’s interaction
with soldier protection systems
with, and operation of, a number
ranging from ballistic protection
of weapon systems. Lethality
Combat Gloves
through to the ability to block,
is also defined as gaining the
disrupt or deceive the threats
cognitive edge.
Radio
target acquisition systems in
Communications
• C4I
the visual, optical, IR and radar
Definition of the Command,
spectrum in any geographical or
Control, Communications,
environmental setting.
Computers and Intelligence/
• Sustainability
Information. The Soldier
The Soldier System’s ability to
System’s interaction with
NZ Multi-Terrain Pattern
operate on the battlefield without
information displays, weapons
(NZMTP)
maintenance support or resupply
interface, vehicle information
of food, water and munitions.
systems, hands-free operations,
• Mobility
and enhancement of all
The Soldier System’s ability
situational awareness and all
to march and fight in direct
tactical command and control
relationship to the soldier’s load.
sub-systems. The means to apply
weapons.
Mini N-Seas
(Dual mount)
Night-vision Goggles
NEW NZMTP
AND MODERN
PROTECTIVE
SYSTEMS
Immediate
Sustainment Pack
(TYR Direct Action
Assault pack)
A MODERN, AGILE,
Future replacement uniform for the
NEW NZMTP LESS HELMET
NEW NZMTP WITH NIGHT-VISION
AND BODY ARMOUR
AND SUSTAINMENT PACK
The Multi Camouflage Uniform (MCU) will be replaced by
HIGHLY ADAPTIVE
the New Zealand Multi-Terrain Pattern (NZMTP) uniform.
Initial production of the new uniform is planned for late
2019 with distribution early 2020.
The new NZMTP camouflage pattern is similar to that worn by the British
Armed Forces (Her Majesty’s Armed Forces) but with a New Zealand Colour
Scheme. Through feedback received as part of the material design review
the NZMTP uniform has been reinforced for comfort in addition with new
protective systems, to meet Army’s diverse workforce and ability to operate
in varying terrain, environmental and operational conditions. Alternate
designs will be trialled in early 2020 which will allow confirmation of the
materials, design and fit. The replacement programme will also see the
replacement of the current MCU jacket and wet weather jacket and pants.
Light Combat Force
The new NZMTP uniform and associated modern protective systems
will include:
• Survivability
• Lethality
– NZMTP
–
– Epic Body Armour
rifle fitted with Infrared Aiming
manufactured by TYR
Device (IRAD)
– The new P4 Viper combat
• C4I
helmet
–
– Combat Gloves
Night-vision Goggles
• Sustainability
– Individual Radio
– Immediate Sustainment Pack/
communications – Harris
Tyr Direct Action Assault pack
radio with Integrated
– Interim Light Infantry Pack –
communications headset
Currently being issued to
select combat units
Other clothing and systems still to be finalised:
• Survivability
• C4I
– NZMTP under body armour
– Commanders Combat
combat shirt
information display (tablet).
A3I SENSOR OPERATOR
– Combat Visor and Mandible
(AUTOMATED, AUTOMATIC,
heavy Ballistic eyewear option
ARTIFICIAL INTELLIGENCE)
– Protective Eyewear
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
53
Te Tauaarangi
Royal
New Zealand
Air Force
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
54
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Waitohu Matua
Primary Logo
The kiwi roundel has
‘Te Tauaarangi’ and its
appeared on Royal
long form name ‘Te
New Zealand Air Force
Tauaarangi o Aotearoa’
aircraft for more than 50
are the official te reo Māori
years, with the original
names for the Royal
design based on the one
New Zealand Air Force.
florin coin (the equivalent of
the new 20 cent coin).
MINIMUM SIZE
CLEARSPACE
DO NOT
To maintain the integrity of the logo do not
manipulate it in any way.
Do not flip, skew, rotate, recolour or recreate it.
35mm
Do not place the logo on inappropriate
backgrounds.
Do not place the logo on products for sale by a
commercial company without formal approval.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
55
REVERSED LOGO
SINGLE COLOUR LOGO (ALSO AVAIL ABLE IN BL ACK)
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
56
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Hei Mana mō Aotearoa
A Force for New Zealand
A Force for New Zealand
It must be placed in a
is our collective purpose.
secondary position and size
It reminds us of who we are
to the Air Force logo, for
and what we stand for.
example – appearing in the
The phrase is trademarked
bottom right hand corner of
and should be used, when
a single page document or
appropriate, together with
on the back cover of a multi-
the Air Force logo.
page document.
RECOMMENDED SIZE
MINIMUM CLEARSPACE
DO NOT
To maintain the integrity of the trademark do
not manipulate it in any way.
Do not flip, skew, rotate, recolour or recreate it.
50% the size of
Do not place the trademark on inappropriate
the Air Force logo
backgrounds.
Do not place it on products for sale by a
commercial company without formal approval.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
57
Tohu
Badge
The Royal New Zealand
DO NOT
Air Force badge is important
to the preservation of military
tradition and national identity.
Do not manipulate the design in any way.
It is the official emblem
Do not flip, skew, rotate, recolour or recreate it.
to be used on formal Air
Force documents or items
Do not place the trademark on inappropriate
including honours boards,
backgrounds.
commendation certificates,
Do not place it on products for sale by a
warrants, contracts, plaques,
commercial company without formal approval.
and uniforms.
Do not use it together with the Air Force logo
or Force for New Zealand trademark.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
58
NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Tae Matua
Primary Colours
The Air Force primary colour
palette is made up of three
main colours.
AIR FORCE BLUE
PRINT
69 7 0 0
RGB
41 183 234
WEB #28b6ea
SPOT
299 C
WHENUAPAI BLUE
ŌHAKEA GREY
PRINT
100 65 0 60
PRINT
0 0 0 10
RGB
0 42 92
RGB
232 232 232
WEB
#00295b
WEB #e8e8e8
SPOT
289 C
SPOT
Process Black C (10%)
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59
Ngā Tae Tuarua
Secondary
Colours
The secondary palette
provides variation and assists
with hierarchy of content.
ROUNDEL RED
HERCULES GREY
PRINT
5 96 76 22
PRINT
35 0 0 55
RGB
184 34 52
RGB
85 122 140
WEB
#b82233
WEB
#547a8b
SPOT
187 C
SPOT
5425 C
ORION BLUE
WOODBOURNE BLUE
PRINT
40 0 5 6
PRINT
100 0 0 20
RGB
136 203 233
RGB
0 146 200
WEB
#88cade
WEB
#0091c8
SPOT
7458 C
SPOT
2995 C
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NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Momotuhi
Fonts
For everyday PC usage, substitute
with the replacement fonts specified
on this page.
HA AS GROTESK TEXT / DISPL AY
Haas Grotesk
Display Black
Haas Grotesk Text Roman
Haas Grotesk Text Medium
Haas Grotesk Text Bold Haas Grotesk Display Black
REPLACEMENT FONT (IF HA AS IS UNAVAIL ABLE)
Arial Black
Calibri Light (body copy only)
Arial Regular
Calibri Regular (body copy only)
Arial Regular
Calibri Bold (body copy only)
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61
Ngā Momotuhi
Fonts
For everyday PC usage, substitute
with the replacement fonts specified
on this page.
PUBLICO TEXT / BANNER
Publico
Banner Black
Publico Text Roman
Publico Text Semibold
Publico Text Bold
Publico Banner Black
REPLACEMENT FONT (IF PUBLICO IS UNAVAIL ABLE)
Book Antiqua Bold
Book Antiqua Regular
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NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Whakaahua
Photography
Selected imagery should support
The copyright of all official
on-page content, depicting the
photography is vested in the
right tone for the message being
Crown, however the NZDF applies
communicated. Where possible
the Creative Commons Attribution
feature a diverse range of
(BY) licence for all imagery (not
personnel conducting their role
including organisational logos and
with others, working as a team.
badges), with the addition of the
Personnel should showcase the
Creative Commons Plus (CC+)
culture and diversity (gender, age,
protocol. This licence lets others
ethnicity, etc.) of the Air Force,
distribute, alter, modify and build
while avoiding stereotypes.
upon NZDF-owned imagery, even
Imagery should be no older than 18
commercially, as long as the NZDF
months to ensure that the people,
is credited for the original creation.
uniforms, equipment, and locations
depicted are current and correct.
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RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
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NGĀ PAEREWA WAITOHU TUAKIRI A TE OPE KĀTUA O AOTEAROA | NEW ZEALAND DEFENCE FORCE VISUAL IDENTITY STANDARDS
Ngā Ata
Icons
Use simple 2D icons
to highlight specific
information or convey
data visually.
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
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Ngā Pikitia Whakaari
Illustrations
Illustrations can be used to
Use detailed illustrations at large
communicate complex or detailed
scale. Use simplified illustrations at
ideas and equipment. Restrict colour
small scale or combined together to
use to the Air Force colour palette.
create a scene.
EXAMPLE OF DETAILED ILLUSTRATION
EXAMPLE OF SIMPLIFIED ILLUSTRATION
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He Whakamahinga
Application
Examples of how the
graphic elements all
come together to create a
coherent Royal New Zealand
R N Z A F
20
Air Force brand experience.
Innovation Challenge 2 1
A D R A G O N S ’ D E N T Y P E E V E N T
Ideas need to be new to the RNZAF and developed in line with the four
main themes; Operational, Technical, Welfare, Sustainability & Miscellaneous.
S U B M I S S I O N S C L O S E
24 March 2021
D R A G O N S ’ D E N E V E N T
May 2021
F O R E N T R Y F O R M ,
Access the Air Force Innovation pages at
F U R T H E R D E T A I L S
& C O N TA C T I N F O
http://orgs/sites/armint/I-0003/default.aspx#/Air-Force-Innovation
or email:
[email address]
Subject: RNZAF Innovation Challenge 2021
THE
EDITOR
PHOTOGRAPHY
Printed by
Rebecca Quil iam
Sergeant Sam Shepherd
Bluestar
Corporal Maria Eves
Private Bag 39996,
Corporal Dil on Anderson
Wel ington
CREATIVE DIRECTION
TECHNOLOGY
Sergeant Sam Shepherd
Corporal Naomi James
Corporal Sean Spivey
Distribution
Leading Aircraftman Rachel Pugh
Email: [email address]
DESIGN
Matt Chan
ISSN 1175–2327
EDITION
Crown Copyright 2020
F I R S T W O R D
H I G H T E C H
S I M U L A T I O N
A L O O K A T T H E F U T U R E
W I N G C O M M A N D E R
T A K E T H E W E A T H E R W I T H Y O U
A V I R T U A L R E A L I T Y
A N A U T O N O M O U S F U T U R E
C A T H E R I N E M A C G O W A N
V I R T U A L M A I N T E N A N C E
P I C T U R E P A I N T I N G
A S I M U L A T E D W O R L D
C Y B E R P R O T E C T I O N
A T H O U S A N D W O R D S
A B E F O R E & A F T E R V I E W
F L Y I N G A L O N G
S P A C E
M A K I N G T H I N G S H A P P E N
T H E R U N W A Y
A N O P P O R T U N I T Y O F A L I F E T I M E
A T W O R K A N Y W H E R E , A N Y T I M E
P A T R O L L I N G T H E S K I E S
G E T T I N G T H E M E S S A G E T H R O U G H
S T A R S T R U C K
T E C H N O L O G I C A L T I M E S A V E R S
R O C K E T L A B ’ S A I R F O R C E
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67
He Waitohu ā-Ratonga
Sub Brands
Units or components of the
Air Force logo alongside
Approved exceptions include:
Air Force should use the
their name in a consistent
• The Air Force Band
Air Force logo in all external
typeface as specified by
• Kiwi Blue
communications.
Defence Public Affairs.
• The Black Falcons
On rare occasions, units
This approach reinforces
aerobatic team
or components that have a
the overall brand of the
• The Air Power
frequent public or external
Air Force and shows they
Development Centre
facing role, can use the
are not a stand-alone entity.
• School to Skies
IWI
PARACHUTE DISPLAY TEAM
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
RELEASED UNDER THE OFFICIAL INFORMATION ACT 1982
