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FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
BRAND GUIDELINES
VEHICLE LIVERY
FLEET 
SIGNAGE 
VERSION 4.1 | MARCH 2020
FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
BRAND GUIDELINES
VEHICLE LIVERY
Contents
Purpose 
of 
this 
document 
    03
Primary 
colours 
     04
Battenberg 
response 
pattern    05
Battenberg 
guiding 
principals 
   06
White fleet livery – watch outs 
 
 
 
07
Response white fleet example  
 
 
 
08
Response white fleet example – safety messages 
 
11
Non response vehicle example 
 
 
 
12
Appliance livery – watch outs 
 
 
 
14
Bi-lingual signage layout and guidelines 
 
 
15
Rural fleet example 
 
 
 
 
18
Urban fleet example 
 
 
 
 
22
Partial rebranding 
 
 
 
 
26
New Zealand Transport Agency (NZTA)  
 
 
27
Employer Recognition Programme (ERP) 
 
 
29
Assessment and Removal of Old Signage 
 
 
31
Details and Location of New Signage 
 
 
33
FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
3
BRAND GUIDELINES
VEHICLE LIVERY
Purpose of this document
We have Fleet Signage guidelines to ensure we are consistently and clearly 
communicating our identity on all of our appliances. This means all New 
Zealanders know who we are and what we stand for and the communities we serve 
are more likely to trust us. When there’s trust, we can work together more closely 
and better protect people and properties.
These guidelines are for sign writers, builders and anyone who works with Fire 
and Emergency New Zealand’s appliances. They contain information on colours, 
response patterns, specific fleet examples, vehicle lighting rules and our Employee 
Recognition Programme.
These guidelines need to be followed when working with Fire and Emergency New 
Zealand appliances. In cases where this is impossible due to any irregularity in the 
appliances, please contact [email address] to discuss 
alternative options. 
Whakaratonga Iwi.
Serving our people.
FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
4
BRAND GUIDELINES
VEHICLE LIVERY
Primary colours
PMS 3955c, colour mode Lab
PMS 185c, colour mode Lab
PMS 2766c, colour mode Lab
FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
5
BRAND GUIDELINES
VEHICLE LIVERY
The Fire and Emergency  
New Zealand Response Fleet 
Battenberg response pattern
uses a distinctive Battenberg 
pattern for optimum visibility. 
The red and yellow ‘Battenberg’ 
1
is internationally recognised as 
2
symbolising fire, as well as the 
3
coming together of urban (red) 
and rural (yellow) fire services.
4
5
The dynamic composition of  
the Battenberg reflects Fire  
and Emergency New Zealand’s  
RIGHT SIDE – ‘FIRE EMERGENCY’ should always point to the front of the vehicle  
speed and responsive nature.
The modular nature of the 
Battenberg strip allows  
the logo to be integrated 
seamlessly for greater visibility. 
1
A variation of the logo has  
2
been created especially for  
3
fleet livery, to ensure the word 
4
‘FIRE EMERGENCY’ reinforces 
the  forward direction of  
5
the vehicle. 
LEFT SIDE – ‘FIRE EMERGENCY’ should always point to the front of the vehicle    
Notes
The angle of the Battenberg is 10 degrees (10o).   Please ensure this angle is maintained  across all decals
FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
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BRAND GUIDELINES
VEHICLE LIVERY
The guiding principles of the 
Battenbery Response Pattern 
Battenberg guiding principles
on the White Response Fleet are:
1.  FENZ logo should be 
White Response Fleet
positioned on the front door.
2.  The Battenberg pattern 
1
should extend to the front 
and rear of the vehicle and 
4
should be two lines deep.
2
2
3.  The Battenberg pattern 
should stack three lines 
deep on the door.
3
4.  The blue crest square 
should be surrounded 
by four red squares. 
The guiding principles of the 
Appliance Fleet
Battenbery Response Pattern 
on the Urban Fleet are:
1
1.  FENZ logo should be 
positioned clear of the 
5
front door window.
2.  The Battenberg pattern 
should extend to the rear 
of the vehicle and should 
2
221
3
be two lines deep.
WELLINGTON CITY
4
3.  The Battenberg pattern 
should stack three lines 
deep on the cab.
4.  The centre of the Battenberg 
strip should align with the 
Battenberg on the front cab.
5.  The blue crest square 
Client: FENZ
Status: FINISHED ART
Logo :       PRINTED ON REFLECTIVE WHITE VINYL Battenberg:  3M DG3 Series 4000 Yellow green Diamondgrade   Not
    
es: 
Description:  TYPE 3 M.A.N
Scale: N/A
 
3M 680C white reflective
 
3M Red EC 1170 Overlay
THE ANGLE OF THE BATTENBERG IS 10 DEGREES (10o).  
should be surrounded 
PLEASE ENSURE THIS ANGLE MAINTAINED 
Job No: FENZ13126
Fonts used:   
FOUNDRY BLACK ITALIC
 
Dark Blue PANTONE 2766 C
Type: 
3M 680C white reflective
ACROSS ALL DECALS.
by four red squares. 
File Name: TYPE 3_MAN_6_FA
 
FOUNDRY MEDIUM ITALIC
 
Red PANTONE 485 C
 
3M DG3 Series 4000 Yellow green Diamondgrade  
10o
Date: 19 OCTOBER 2017
Software: Illustrator CS
 
Yellow PANTONE 3955 C 
 
3M Red EC 1170 Overlay
  




FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
7
BRAND GUIDELINES
VEHICLE LIVERY
When applying the Fire and 
Emergency New Zealand Brand 
White fleet livery – watch outs
elements to the emergency fleet 
it is very important to ensure 
that the intregity of the graphics 
are maintained over the various 
makes and models of vehicles.
Please ensure that the natural 
bends, breaks, and edges of 
the vehicle do not compromise 
the clarity and longevity of the 
brand graphics.
Do not continue the battenberg onto the sill. 
Do not allow the crest to be interrupted by door 
Avoid small areas of vinyl.
openings/panel gaps.
10o
10o
Please ensure the red ends of the bonnet decal are 
Do not wrap complex curves.
symmetrical, angling inwards at 10 dgerees.
FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
8
BRAND GUIDELINES
VEHICLE LIVERY
Printing Specifications
Response white fleet example – Double Cab Toyota Hilux 2015
Avery
V8000 White Visiflex, digitally 
printed by HP 360 latex printer, 
using 3M match print profile,  
and colour management 
Magenta +15, Yellow +5. 
Laminated with  
DOL1060z overlaminate.
Colours
 PMS 3955c, colour mode Lab
 PMS 185c, colour mode Lab
 PMS 2766c, colour mode Lab
Back Window text
Avery 900 Supercast White
Client: FENZ
Status: VISUAL FOR SIGN OFF
White - V8000
Notes: 
Client: FENZ
Status: VISUAL FOR SIGN OFF
White - V8000
Notes: 
Description: TOYOTA HILUX  2015
Scale: N/A
Blue Crest - Digital printed by HP 
THE ANGLE OF THE BATTENBERG IS 10 DEGREES (10o).  
Description: TOYOTA HILUX  2015
Scale: N/A
Blue Crest - Digital printed by HP 
THE ANGLE OF THE BATTENBERG IS 10 DEGREES (10o).  
PLEASE ENSURE THIS ANGLE IS MAINTAINED 
Typography
Job No: FENZ13161
Fonts used:    FOUNDRY BLACK ITALIC
latex printer on V8000, laminated in
PLEASE ENSURE THIS ANGLE IS MAINT
ACROSS ALL DECALS. AINED 
Job No: FENZ13161
Fonts used:    FOUNDRY BLACK ITALIC
latex printer on V8000, laminated in
ACROSS ALL DECALS.
File Name: Wairarapa_Toyota Hilux_F
 
FOUNDRY BLACK 
 DOL1460 overlaminate
File Name: Wairarapa_Toyota Hilux_F
 
FOUNDRY BLACK 
 DOL1460 overlaminate
10o
•  Industry Medium Italic 
Date: 2 OCTOBER 2017
 
FOUNDRY MEDIUM ITALIC
Yellow  - V8013 Fluorescent Yellow/Green
10o
Date: 2 OCTOBER 2017
 
FOUNDRY MEDIUM ITALIC
Yellow  - V8013 Fluorescent Yellow/Green
for safety message.
Software: Illustrator CS
Red - OL2008 
Software: Illustrator CS
Red - OL2008 
  
  
•  Industry Black Italic  
for website 
•  133pt/33mm high, 
but this is able to be 
adjusted if the available 
canopy window space  
is smaller than standard.
Bonnet Red – non reflective to 
comply with NZTA rules no red 
reflective facing forward
Notes: 
Avery 987 Supercast Spicy Red
The angle of the Battenberg is 10 degrees (10o).   Please ensure this angle is maintained  across all decals
Client: FENZ
Status: VISUAL FOR SIGN OFF
White - V8000
Notes: 
Client: FENZ
Status: VISUAL FOR SIGN OFF
White - V8000
Notes: 
Description: TOYOTA HILUX  2015
Scale: N/A
Blue Crest - Digital printed by HP 
THE ANGLE OF THE BATTENBERG IS 10 DEGREES (10o).  
Description: TOYOTA HILUX  2015
Scale: N/A
Blue Crest - Digital printed by HP 
THE ANGLE OF THE BATTENBERG IS 10 DEGREES (10o).  
PLEASE ENSURE THIS ANGLE IS MAINTAINED 
PLEASE ENSURE THIS ANGLE IS MAINTAINED 
Job No: FENZ13161
Fonts used:    FOUNDRY BLACK ITALIC
latex printer on V8000, laminated in
ACROSS ALL DECALS.
Job No: FENZ13161
Fonts used:    FOUNDRY BLACK ITALIC
latex printer on V8000, laminated in
ACROSS ALL DECALS.
File Name: Wairarapa_Toyota Hilux_F
 
FOUNDRY BLACK 
 DOL1460 overlaminate
File Name: Wairarapa_Toyota Hilux_F
 
FOUNDRY BLACK 
 DOL1460 overlaminate
10o
10o
Date: 2 OCTOBER 2017
 
FOUNDRY MEDIUM ITALIC
Yellow  - V8013 Fluorescent Yellow/Green
Date: 2 OCTOBER 2017
 
FOUNDRY MEDIUM ITALIC
Yellow  - V8013 Fluorescent Yellow/Green
Software: Illustrator CS
Red - OL2008 
Software: Illustrator CS
Red - OL2008 
  
  
FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
9
BRAND GUIDELINES
VEHICLE LIVERY
Printing Specifications
Response white fleet example – Double Cab Ford Ranger 2015
Avery
V8000 White Visiflex, digitally 
printed by HP 360 latex printer, 
using 3M match print profile,  
and colour management 
Magenta +15, Yellow +5. 
Laminated with  
DOL1060z overlaminate.
Colours
 PMS 3955c, colour mode Lab
 PMS 185c, colour mode Lab
 PMS 2766c, colour mode Lab
Back Window text
Avery 900 Supercast White
Client: FENZ
Client: FENZ
Status: VISUAL FOR SIGN OFF
Status: VISUAL FOR SIGN OFF
White - V8000
White - V8000
Notes: 
Notes: 
Description: TOYOTA HILUX  2015
Description: TOYOTA HIL
Scale: N/
UX  2015
A
Scale: N/A
Blue Crest - Digital printed by HP 
Blue Crest - Digital printed by HP 
THE ANGLE OF THE BATTENBERG IS 10 DE
THE ANGLE OF THE BA GREES (10o).  
TTENBERG IS 10 DEGREES (10o).  
PLEASE ENSURE THIS ANGLE IS MAINTAINED 
PLEASE ENSURE THIS ANGLE IS MAINTAINED 
Typography
Job No: FENZ13161
Job No: FENZ13161
Fonts used:    FOUNDRY BLACK IT
Fon
ALIC
ts used:    FOUNDRY BLACK ITALIC
latex printer on V8000, lamina
latex printed in
ter on V8000, laminated in
ACROSS ALL DECALS.
ACROSS ALL DECALS.
File Name: Wairarapa_Toyota Hilux_F
File Name: Wairarapa_T
 
oyota Hilux_F
FOUNDRY BLACK 
 
FOUNDRY BLACK 
 DOL1460 overlaminate DOL1460 overlaminate
10o
•  Industry Medium Italic 
10o
Date: 2 OCTOBER 2017
 
FOUNDRY MEDIUM ITALIC
Yellow  - V8013 Fluorescent Yellow/Green
Date: 2 OCTOBER 2017
 
FOUNDRY MEDIUM ITALIC
Yellow  - V8013 Fluorescent Yellow/Green
for safety message.
Software: Illustrator CS
Red - OL2008 
Software: Illustrator CS
Red - OL2008 
  
  
•  Industry Black Italic  
for website 
•  133pt/33mm high, 
but this is able to be 
adjusted if the available 
canopy window space  
is smaller than standard.
Bonnet Red – non reflective to 
comply with NZTA rules no red 
reflective facing forward
Notes
Avery 987 Supercast Spicy Red
The angle of the Battenberg is 10 degrees (10o).   Please ensure this angle is maintained  across all decals.
Client: FENZ
Status: VISUAL FOR SIGN OFF
White - V8000
Notes: 
Client: FENZ
Status: VISUAL FOR SIGN OFF
White - V8000
Notes: 
Description: TOYOTA HILUX  2015
Scale: N/A
Blue Crest - Digital printed by HP 
THE ANGLE OF THE BATTENBERG IS 10 DEGREES (10o).  
Description: TOYOTA HILUX  2015
Scale: N/A
Blue Crest - Digital printed by HP 
THE ANGLE OF THE BATTENBERG IS 10 DEGREES (10o).  
PLEASE ENSURE THIS ANGLE IS MAINTAINED 
PLEASE ENSURE THIS ANGLE IS MAINTAINED 
Job No: FENZ13161
Fonts used:    FOUNDRY BLACK ITALIC
latex printer on V8000, laminated in
ACROSS ALL DECALS.
Job No: FENZ13161
Fonts used:    FOUNDRY BLACK ITALIC
latex printer on V8000, laminated in
ACROSS ALL DECALS.
File Name: Wairarapa_Toyota Hilux_F
 
FOUNDRY BLACK 
 DOL1460 overlaminate
File Name: Wairarapa_Toyota Hilux_F
 
FOUNDRY BLACK 
 DOL1460 overlaminate
10o
10o
Date: 2 OCTOBER 2017
 
FOUNDRY MEDIUM ITALIC
Yellow  - V8013 Fluorescent Yellow/Green
Date: 2 OCTOBER 2017
 
FOUNDRY MEDIUM ITALIC
Yellow  - V8013 Fluorescent Yellow/Green
Software: Illustrator CS
Red - OL2008 
Software: Illustrator CS
Red - OL2008 
  
  
FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
10
BRAND GUIDELINES
VEHICLE LIVERY
CHECK IT’S ALRIGHT BEFORE YOU LIGHT
FIREANDEMERGENCY.NZ
Printing Specifications
Response white fleet example – Van Ford Transit
Avery
V8000 White Visiflex, digitally 
printed by HP 360 latex printer, 
using 3M match print profile,  
and colour management 
Magenta +15, Yellow +5. 
Laminated with  
CHECK IT’S ALRIGHT BEFORE YOU LIGHT
FIREANDEMERGENCY.NZ
DOL1060z overlaminate.
CHECK IT’S ALRIGHT BEFORE YOU LIGHT
FIREANDEMERGENCY.NZ
Colours
 PMS 3955c, colour mode Lab
 PMS 185c, colour mode Lab
 PMS 2766c, colour mode Lab
Back Window text
Avery 900 Supercast White
Typography
CHECK IT’S ALRIGHT BEFORE YOU LIGHT
FIREANDEMERGENCY.NZ
•  Industry Medium  
Italic for safety message.
•  Industry Black Italic  
for website 
•  133pt/33mm high, 
but this is able to be 
adjusted if the available 
canopy window space  
is smaller than standard.
Bonnet Red – non reflective to 
comply with NZTA rules no red 
reflective facing forward
Notes
Avery 987 Supercast Spicy Red
The angle of the Battenberg is 10 degrees (10o).   Please ensure this angle is maintained  across all decals
FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
11
BRAND GUIDELINES
VEHICLE LIVERY
Printing Specifications
Response white fleet example – Safety messages
Avery
V8000 White Visiflex, digitally 
printed by HP 360 latex printer, 
using 3M match print profile,  
and colour management 
CHECK IT’S ALRIGHT BEFORE YOU LIGHT
KEEP AN EYE ON WHAT YOU FRY
FIREANDEMERGENCY.NZ
FIREANDEMERGENCY.NZ
Magenta +15, Yellow +5. 
Laminated with  
DOL1060z overlaminate.
Colours
 PMS 3955c, colour mode Lab
 PMS 185c, colour mode Lab
 PMS 2766c, colour mode Lab
Back Window text
Avery 900 Supercast White
Typography
•  Industry Medium  
Italic for safety message.
WORKING SMOKE ALARMS 
DO YOU HAVE AN AGREED 
ARE YOUR ONLY VOICE
SAFE MEETING PLACE?
•  Industry Black Italic  
FIREANDEMERGENCY.NZ
FIREANDEMERGENCY.NZ
for website 
•  133pt/33mm high, 
but this is able to be 
adjusted if the available 
canopy window space  
is smaller than standard.
Bonnet Red – non reflective to 
comply with NZTA rules no red 
reflective facing forward
Avery 987 Supercast Spicy Red

FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
12
BRAND GUIDELINES
VEHICLE LIVERY
Printing Specifications
Non response vehicle / pool car example 
Avery
V8000 White Visiflex, digitally 
printed by HP 360 latex printer, 
using 3M match print profile,  
and colour management 
Magenta +15, Yellow +5. 
Laminated with  
DOL1060z overlaminate.
Colours
 PMS 3955c, colour mode Lab
 PMS 185c, colour mode Lab
 PMS 2766c, colour mode Lab

FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
13
BRAND GUIDELINES
VEHICLE LIVERY
Printing Specifications
Non response vehicle example – Ute with canopy
Avery
V8000 White Visiflex, digitally 
printed by HP 360 latex printer, 
using 3M match print profile,  
and colour management 
Magenta +15, Yellow +5. 
Laminated with  
DOL1060z overlaminate.
Colours
 PMS 3955c, colour mode Lab
 PMS 185c, colour mode Lab
 PMS 2766c, colour mode Lab





FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
14
BRAND GUIDELINES
VEHICLE LIVERY
When applying the Fire and 
Appliance livery – Watch outs
Emergency New Zealand Brand 
elements to the emergency  
fleet it is very important to 
ensure that the integrity of 
the graphics are maintained 
over the various makes and 
models of vehicles.
Please ensure that the natural 
bends, breaks, and edges of  
the vehicle do not compromise 
the clarity and longevity of the 
brand graphics.
Do not allow typography to be cropped by door handles and lights.
Do not allow the crest to interrupted by door openings.
10o
10o
Please ensure the red ends of the bonnet 
Do not apply small pieces of vinyl into 
Please ensure that the Battenberg 
decal are symmetrical, angling inwards at 
areas that break the Battenberg pattern.
checkered pattern is consistent.
10 degrees.



FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
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BRAND GUIDELINES
VEHICLE LIVERY
Poutama design guidelines
Bi-lingual signage layout and guidelines
•  There will be 3 bands, the 3 
bands make up the Poutama.
•  The width of the bands are not 
a set width and can be altered 
to best suit the vehicle they are 
being applied to. However all the 
bands on the vehicle must be the 
same width. Nominally the width 
of the band is 40mm.
•  The gap between the bands  
is not a set width, this gap  
can be altered to best suit  
the vehicle design. However  
the gap between the bands  
must be the same.
•  The bands are to be applied 
in a way so the lines are straight, 
the bands start at the front of  
the vehicle down low and work 
their way to a ‘peak’ on the  
corner of the vehicle and  
then taper down the side.
•  Material spec: 3m 2080-G10-
gloss white. Note: the Avery 
product equivalent can be used.


FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
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BRAND GUIDELINES
VEHICLE LIVERY
Front grill
•  The word ‘AHI’ to be applied  
to the centre of the grill.
•  The font and text height to be 
the same as the FIRE, ERIF.
•  Tomato red colour code is 3M 
Scotchal 180mc -13 Tomato Red. 
(New bullet point) 3M Scotchal 
180mc – 15 Bright Yellow 
background can be used as an 
alternative if the shapes/curves 
are outside of the diamond grade 
application guidelines. 
Note
The Avery products as described 
previous can also be used.
Rear of appliance
•  The word ‘AHI’ to be applied 
above ‘FIRE EMERGENCY’
•  The font and text height to be  
the same as the FIRE.
•  Material to be a red overlay  
on yellow reflective.
•  Product: 3M Diamond Grade,  
3M DG3 Series 4000 Yellow 
Green Diamondgrade.  
3M Red EC 1170 Overlay. 
Note
The Avery products as described 
previous can also be used.

FIRE AND EMERGENCY NEW ZEALAND
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BRAND GUIDELINES
VEHICLE LIVERY
Station name
•  The call sign number to  
always be at the top.
•  Text is justified towards  
the crest.
•  The text to be on a 10° slope 
matching the Battenberg.
•  If 3 lines of text, the top row 
of text is aligned with ‘FIRE’, the 
bottom row of text is aligned with 
Whakaratonga Iwi, the centre row 
of text is evenly spaced between 
top and bottom.
•  If 2 rows of text, the bottom 
row of text is aligned with 
Whakaratonga Iwi, the top  
row of text is above with 
standard spacing.
Material spec
Oracal Overlay VC612. 
Note
The Avery product equivalent can be 
used instead of the Oracal product.


FIRE AND EMERGENCY NEW ZEALAND
SEC
SE TION 9: 
C
 
TION 9: 
18
BRAND GUIDELINES
VEHICLE LIVERY
VEHICLE LIVER
Printing Specifications
Rural fleet example –  ISUZU
Avery
V8000 White Visiflex, digitally 
printed by HP 360 latex printer, 
using 3M match print profile,  
and colour management 
Magenta +15, Yellow +5. 
Laminated with  
DOL1060z overlaminate.
Colours
 PMS 3955c, colour mode Lab
 PMS 185c, colour mode Lab
 PMS 2766c, colour mode Lab
Bonnet Red – non reflective to 
comply with NZTA rules no red 
reflective facing forward.
Avery 987 Supercast Spicy Red
Non reflective panels
•  To comply with 
NZTA lighting rules.
MPI 1105, digitally printed by  
HP 360 latex printer, laminated 
with DOL6460 overlaminate.
Colours
 PMS 396c, converted  
  to CMYK (C: 16.89, M:    
  1.3, Y: 100, K: 0)
 PMS 200c, converted to  
  CMYK (C: 16.5, M: 100, 
Notes
  Y: 86.51, K: 6.86)
The angle of the Battenberg is 10 degrees (10o).   Please ensure this angle is maintained  across all decals


FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
19
BRAND GUIDELINES
VEHICLE LIVERY
Rural fleet example –  ISUZU
Notes
The angle of the Battenberg is 10 degrees (10o).   Please ensure this angle is maintained  across all decals


FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
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BRAND GUIDELINES
VEHICLE LIVERY
Printing Specifications
Rural fleet example – Hino
Typography
3M Scotchal 180mc -13  
Tomato Red.
Battenberg
Product: 3M Diamond Grade.  
3M DG3 Series 4000 Yellow 
Green Diamond grade.  
3M Red EC 1170 Overlay.
Missing photo
Logo
 Printed on reflective  
  white vinyl
 Dark Blue PANTONE 2766 C
 Red PANTONE 485 C
 Yellow PANTONE 3955 C
Notes
The angle of the Battenberg is 10 degrees (10o).   Please ensure this angle is maintained  across all decals


FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
21
BRAND GUIDELINES
VEHICLE LIVERY
Rural fleet example – Hino 


FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
22
BRAND GUIDELINES
VEHICLE LIVERY
Printing Specifications
Urban fleet example – TYPE 2 IVECO EUROCAB
Typography
3M 680C white reflective
Front/back facing Typography
3M Scotchal 180mc -13 
Tomato Red.
Battenberg
Product: 3M Diamond Grade.  
3M DG3 Series 4000 Yellow 
Green Diamond grade.  
3M Red EC 1170 Overlay.
Logo
 Printed on reflective  
  white vinyl
 Dark Blue PANTONE 2766 C
 Red PANTONE 485 C
 Yellow PANTONE 3955 C
Notes
The angle of the Battenberg is 10 degrees (10o).   Please ensure this angle is maintained  across all decals


FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
23
BRAND GUIDELINES
VEHICLE LIVERY
Urban fleet example – TYPE 2 IVECO EUROCAB


FIRE AND EMERGENCY NEW ZEALAND
SECTION 9:  
24
BRAND GUIDELINES
VEHICLE LIVERY
Printing Specifications
Urban fleet example – TYPE 3 M.A.N
Typography
3M 680C white reflective
Front/back facing Typography
3M Scotchal 180mc -13 
Tomato Red.
Battenberg
Product: 3M Diamond Grade.  
3M DG3 Series 4000 Yellow 
Green Diamond grade.  
3M Red EC 1170 Overlay.
Logo
 Printed on reflective  
  white vinyl
 Dark Blue PANTONE 2766 C
 Red PANTONE 485 C
 Yellow PANTONE 3955 C
Notes
The angle of the Battenberg is 10 degrees (10o).   Please ensure this angle is maintained  across all decals


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Urban fleet example – TYPE 3 M.A.N


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Printing Specifications
Partial rebranding
Logo
 Printed on 3M white  
  vinyl IJ180 MC
Horizontal retrofit logo
Vertical retrofit logo
 Dark Blue PANTONE 2766 C
 Red PANTONE 485 C
 Yellow PANTONE 3955 C
Gloss Laminate 8518
Note
Where practical the larger  
logo should be used, check  
both sides of vehicle before 
applying so the logo can be 
fitted in the same location  
each side. Use the smaller  
logo when the larger will 
540mm
262mm
183mm
not fit.
247mm
400mm
456mm
400mm
183mm

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Retroreflective material fitted 
within 150mm of a required  
New Zealand Transport Agency (NZTA)  
lamp or retroreflector on a  
heavy motor vehicle must:
Vehicle Lighting Rule Relating to Retroreflective Material
•  comply with an approved 
vehicle standard for 
retroreflective material  
in this rule.
Approved vehicle standards 
for retroreflective material are:
•  UN/ECE Regulation No. 
104, Uniform provisions 
concerning the approval  
of retro-reflective markings 
for heavy and long vehicles 
and their trailers (E/ECE324 
– E/ECE/TRANS/505/Rev.2/
Add.103) or
•  have a non-reflective overlay 
applied to achieve a 150mm  
distance of non-reflective 
Daytime photo showing the non-reflective around the require lamp
from a required lamp.
Retroreflective material  
SIDE IMAGE TO COME
must not be fitted to a vehicle 
in a way that may cause other  
drivers and other road users 
to be confused about the 
orientation of the vehicle.

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Printing/product specifications
3M Scotchal 180mc-15 Bright Yellow
3M Scotchal 180mc -13 Tomato Red
Avery – printed on MPI1105 Avery 
laminated DOL6460 PMS 
to match reflective
Avery 900 silver metallic
 
Note
For further information please refer 
to the NZTA vehicle lighting rule.
Night time photo showing the non-reflective around the require lamp
SIDE IMAGE TO COME


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Our Employer Recognition  
Programme (ERP) recognises 
Employer Recognition Programme (ERP)
businesses that employ and support 
people (including those of our self-
employed volunteers) who volunteer  
at their local fire brigade. The 
programme is based on building 
partnerships with employers and  
self-employed volunteers who share 
our values and commitment to building 
strong, safe and caring communities.
The ERP decal is to be fitted to 
the front locker (A Locker) of the 
appliance body. 
Note
For further information please refer 
to the ERP Coordinator at Fire and 
Emergency National Headquarters.
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Signage Guideline for Cascading/Transferring Appliances
As well as all new appliances we are required to put bilingual signage on cascading 
appliances as approved by the Fire and Emergency New Zealand Board:
“Whenever an existing appliance is cascaded (transferred), we will undertake 
a partial bilingual branding by including the word ‘ahi’ and the Te Reo Màori 
translation of the station name as an interim measure.”
i.e. no Poutama but the rest the same as a new appliance
These guidelines are required to be followed for consistency across the fleet. For 
further assistance, please contact National Manager, Fleet Programmes 
and Standards.
DRAFT


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The first stage is to walk around 
the appliance and identify any non-
Assessment and Removal of Old Signage
approved signage, this non-approved 
signage needs to be removed as well 
as the old station name, call sign 
number and ‘FIRE’ & ‘ERIF’ from the 
grill. (see these photos for examples).
Remove station name and call sign number circled in blue.
Remove station name and call sign number circled in blue.
DRAFT



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Remove non-approved call sign number on grill, remove 
Remove non-approved signage on sun visor circled in 
call sign number on ‘B’ pillar, remove old station name 
blue. Remove ‘FIRE’ & ‘ERIF’ off the grill.
circled in blue. Remove ‘FIRE’ & ‘ERIF’ off the grill.
Remove non-approved call sign number 
DRAFT
on rear of appliance.

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Details and Location of New Signage
Front Grill
•  The words ‘FIRE’ ‘AHI’ and ‘ERIF’ applied as per this photo.
•  The font is to be Industry.
•  The material is to be non-reflective 3M Scotchal 180mc-13 Tomato 
Red or the Avery equivalent.
•  The size of the font should be as large as practical, all 3 words will 
be the same size lettering.
•  AHI is to be applied in the centre of the grill. FIRE to be applied 
on the right hand (Drivers) side and ERIF applied on the left hand 
(Passengers) side.
•  There will be adequate spacing between the words so they don’t all 
blend together.
DRAFT

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Rear of Appliance
If there is NO locker door skip this step.
If there is a rear locker door than the word AHI will be fitted as per the above photo. The material used will be the same as what is applied 
to the rest of the appliance. i.e. if the appliance is in 3M Diamond-grade then the rear signage should be Diamond-grade. If the appliance 
is in Avery then the rear signage should be in Avery.
•  The word AHI to be applied above ‘FIRE EMERGENCY’
•  The font (Industry) and text height to be the same as ‘FIRE’
•  Material to be a red overlay on yellow reflective.
•  Product: 3M Diamond Grade, 3M DG3 Series 4000 Yellow Green Diamond-grade. 3M Red EC 1170 Overlay.
DRAFT
•  The Avery equivalent to be used when the rest of the appliance is in Avery.
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Station Name
•  The call sign number to always be at the top.
•  Text is justified towards the crest (front of the vehicle).
•  The text is to align with the front edge of the rear door window.
•  When 3 lines of text, the spacing should be even as shown in the photo (New photo required that shows this).
•  When 2 lines of text the spacing should be the same as the 3-line text with only bottom and middle line used.
•  The bottom row of text will start 40mm above the pressing in the door (Iveco’s).
•  The text height to be 50mm high.
•  The gap between each row of text to be 40mm.
•  Yellow reflective text on the red painted background.
•  The Te Reo name will include macrons as specified.
Material Spec
•  Oracal Overlay VC612
•  Avery equivalent (to above Oracal)
DRAFT
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281
281
NATIONAL PARK
NATIONAL PARK
WAIMARINO
WAIMARINO
Text example (left hand side)
Text example (right hand side)
IMAGE TO COME
DRAFT

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VEHICLE LIVERY
FIRE AND EMERGENCY NEW ZEALAND
BRAND GUIDELINES