From:
Daniel Wilson
To:
Eve Lucinsky
Subject:
FW: 2021 New Zealand Red Meat Report
Date:
Monday, 4 October 2021 2:11:57 PM
Attachments:
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Red Meat Report_May 2021.pdf
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Ngā mihi
Daniel Wilson | OIA Adviser, Official Information Act Team
Government Services | Public Affairs
Ministry for Primary Industries - Manatū Ahu Matua
Telephone: (04) 894 0438, Ext: 40438 | Web:
Ministerials Kotahi Page or
www.mpi.govt.nz
From: Sirma Karapeeva <[email address]>
Sent: Wednesday, 5 May 2021 6:14 AM
Subject: FW: 2021 New Zealand Red Meat Report
Text
Description
automatically
generated
with
medium
confidence
Tena
koutou
katoa
On
behalf
of
Sam
McIvor,
CEO
of
Beef
+
Lamb
New
Zealand,
and
Sirma
Karapeeva,
CEO
of
the
Meat
Industry
Association,
the
following
is
a
link
to
the
May
2021
edition
of
the
New
Zealand
Red
Meat
Report.
MIA/Publications/Meat
Report
May
2021
This
is
a
joint
B+LNZ/MIA
publication
aimed
at
providing
an
overview
of
key
priorities
and
initiatives
within the New Zealand red meat sector in areas like trade, environment, innovation, research, and
people and capability.
It
has
been
a
challenging
year,
but
the
sector
is
incredibly
proud
of
the
way
it
has
successfully
responded
to
COVID-19,
while
also
managing
drought
issues
across
much
of
the
country.
The
collaboration
across
the
sector
has
never
been
stronger.
We
have
refreshed
our
sector
strategy,
which
is
providing
a
strong
platform
to
successfully
navigate
the
COVID-19
environment
and
maximising
our
contribution
to
the
economic
recovery
for
the
benefit
of
all
New
Zealanders.
While
markets
are
volatile,
demand
for
red
meat
remains
firm
and
in
the
wake
of
COVID-19
there
has
been
a
growing
increase
in
natural,
grass-fed
beef
and
lamb.
The
Taste
Pure
Nature
origin
brand
is
raising
New
Zealand
red
meat’s
profile
and
connecting
with
consumers.
The
environment
remains
a
high
priority.
There
have
been
significant
policy
reforms
over
the
last
three years and we hope that over the next three years there will be some breathing space to allow
for
implementation
of
these
new
rules,
and
support
for
the
great
work
farmers
are
already
doing
through
catchment
communities.
Significant
progress
is
also
being
made
across
the
portfolio
of
research
and
development
the
sector
is investing in.
Finally,
we’re
conscious
of
the
importance
of
jobs
to
the
New
Zealand
economy.
Just
over
90,000
jobs
are
already
supported
by
the
red
meat
sector
and
we
are
keen
to
work
with
the
Government
to
help
find
employment
for
those
who
have
lost
jobs
as
a
result
of
COVID-19.
