24 February 2021
Sarah James
[FYI request #14546 email]
Dear Sarah,
OFFICIAL INFORMATION ACT REQUEST
I am writing in response to your OIA request which was received by Lotto NZ on 26 January
2021.
Your request was as follows:
It has been reported that Lotto NZ is partnering with Six60 for a scratchie ticket. Lotto NZ is
quoted as saying: “When developing any new Instant Kiwi ticket, Lotto NZ follows a robust
established process to ensure all tickets are designed in accordance with both internal and
industry standards of best practice. This includes strict guidelines regarding advertising
placement, with all Instant Kiwi advertising targeting only those over the age of 25.
Under the OIA, could you please advise what the established process is. In addition, could
you please provide a copy of any document (including any internal email) that includes a
market assessment or analysis of Six60’s market audience or fan base (e.g demographics).
_________________________________________
Lotto NZ’s response:
1. It has been reported that Lotto NZ is partnering with Six60 for a scratchie ticket.
Lotto NZ is quoted as saying: “When developing any new Instant Kiwi ticket, Lotto NZ
follows a robust established process to ensure all tickets are designed in accordance
with both internal and industry standards of best practice. This includes strict
guidelines regarding advertising placement, with all Instant Kiwi advertising targeting
only those over the age of 25.
Under the OIA, could you please advise what the established process is.
Lotto NZ has an established Harm Minimisation Committee (the HMC) who assess all Lotto
NZ games and marketing communications to ensure that the responsible gaming principles
for developing, marketing and retailing of all Lotto NZ games and media are adhered to. The
HMC consists of senior representatives from around the business who meet twice weekly to
assess all submitted content.
When reviewing submissions, the HMC follow a set of internal Harm Minimisation guidelines
which includes ensuring all products, marketing and communications are not directed at or
have strong appeal to minors, while also ensuring compliance with the following codes and
legislation:
• Advertising Standard Authority Standards (ASA) Standards Code
• ASA Code for Advertising, Gambling and Gaming
• ASA Children and Young People’s Advertising Code
• Gambling Act 2003
• Gambling, Fair Trading, Commerce and Consumer Guarantees Acts
When Lotto NZ’s Instant Kiwi Product team are considering a new ticket idea or partnership,
the idea is first submitted to Lotto NZ’s Harm Committee. Once the idea is approved, a
concept of the ticket (front and back) is created and presented to the HMC for feedback and
approval to progress further. If approval is granted, the team will then proceed with the game
design before presenting the final ticket design to the HMC for review. Throughout this
process, the HMC can ask questions or request changes be made before any approval is
provided.
We can confirm that this process was followed on this occasion for both the Instant Kiwi
SIX60 Scratchie, and all external facing marketing collateral prepared in relation to the
partnership.
Instant Kiwi is an age-restricted product, with only those aged 18 years or over able to
purchase or play Instant Kiwi games. At all times, Lotto NZ is focused on ensuring all Instant
Kiwi tickets and marketing are of primary appeal to those aged 25+.
2. In addition, could you please provide a copy of any document (including any
internal email) that includes a market assessment or analysis of Six60’s market
audience or fan base (e.g demographics).
Find attached the requested documents. Please note that we have only included information
that is relevant to your request, so some redactions have been made where the information
or attachments were out of scope.
Please contact me if you require any further clarification of this information on 027 310 6801.
Yours sincerely
Leah Bennett
Communications Advisor Lotto New Zealand
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