Job Description
Position Title:
Asian Markets Manager
Reports To:
Trade Partnerships Manager
Direct Reports:
Nil
BNZ Centre, Level 3 (west), 101 Cashel Street, Christchurch (Head
Locations:
office)
Visitor Centre, 28 Worcester Boulevard, Christchurch
Status:
Permanent Full Time
Date:
September 2018
ChristchurchNZ MISSION: Ignite bold ambition for Ōtautahi Christchurch
ChristchurchNZ PURPOSE: Grow the economy for all
Why is this role important?
The purpose of this role is to build and enhance the strategy for engaging and growing commercial
relationships with strategic Asian*, and particularly Chinese trade partners in tourism, education and
business. Travel offshore to targeted tradeshows to create mutually beneficial partnerships with a
view to understand market requirements, and report back development and capability required in
the destination. Undertake a programme to ensure Asian partnerships are measurable in their
success, and support businesses in Christchurch to become China, and Asia ready. Manage a pipeline
of Asian market trade prospects and continue to aim for conversion to visitation, additional bed
nights or higher spend.
*For clarification Asian markets refer to: China, South Korea, Japan, Singapore and Taiwan, with
Indonesia, Malaysia, Philippines, Thailand, Vietnam and other South East Asian markets also part of
the role where identified as part of the wider Trade Partnerships team strategy. Western Markets
such as Australia, the US, UK, Europe and India fall outside the remit of this role.
What this role is about?
Partnership
• Assisting in the development and implementation of a China partnership
Development
strategy, and in the development and implementation of strategic
partnerships in other Asian regions including but not limited to Singapore,
Japan and South Korea
• Work with key stakeholders to ensure the outcomes of the Christchurch
International Education Strategy are achieved in Asian markets
• Assist in the development and implementation of ChristchurchNZ’s China
Growth Strategy
• Identify emerging Asian markets in line with airline connectivity or
visitor/student growth and work to secure partnerships and activity to
target these markets
• Support tourism operators who want to become “Asia market ready”
• Represent ChristchurchNZ at Kia Ora South and other offshore trade events
as requested
• Assist with the preparation and management of an Asian appointment
stream at TRENZ
• Work alongside trade, bureau and business development teams to develop
effective content in Mandarin/Simplified Chinese
• Lead the relationship between ChristchurchNZ and Asian- focused offshore
trade, education agents, inbound tour, international and national trade
organisations to convert to visitation, increase length of stay, maximise
spend, and profile the city
• Grow and strengthen travel trade and international education agent
itineraries into Christchurch
• Build close working relationships with key stakeholders to secure trade
partnerships, remove roadblocks and ensure opportunities are maximised
• Motivate key strategic partners to become advocates for Christchurch,
utilising and leveraging their resources and assets to increase visitor
demand for the city
• Use impeccable negotiation, influencing and communications skills
Research
• Assist with visitor experience research in China and New Zealand
• Coordinate market research to identify trends and provide input for
ChristchurchNZ’s Asian Markets strategy
• Gather market intelligence through various sources and provide findings to
the industry and wider ChristchurchNZ team
Industry readiness for
• Provide leadership and guidance to the industry on Asian markets
China market
• Manage and deliver Upskill for China programme for operators in the region
• Proactively engage with the industry and assist in developing an Asian
market strategy for operators
• Implement strategy on how to improve the roadside food offering for Asian
travellers in the Canterbury region
• Assist operators with translations and proofreading of their Chinese
collateral
• Assist CIAL, Tourism New Zealand and other partners with hosting Asian
delegations and assisting with communication when required
Communication and
• Develop strong relationships with ChristchurchNZ Business Partners and
industry support
District Tourism Organisations
• English to Mandarin/Simplified Chinese (and vice versa) translation work as
required
• Assist in developing trade content and working with trade onshore and
offshore
• Design and write effective trade content in Mandarin/Simplified Chinese for
Chinese travel consumers
Job Description
Asian Markets Manager
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• Manage content development for trade in English and Mandarin/Simplified
Chinese
• Assist with the preparation of trade content for offshore events
ChristchurchNZ ways of working
Leadership
• Engage with your colleagues in a respectful manner that shows openness,
trust and a collaborative spirit
• Participate fully in team meetings providing updates on project progress,
new developments and other relevant information
• Ensure you are well aware of the main ChristchurchNZ strategies and how
your work contributes to them
• Educate your colleagues on your area of specialisation and how you
contribute to the matrix and the ChristchurchNZ strategic priorities focusing
on how your work intersects to optimise operational performance
• Ensure a culture of safety and wellness is maintained both at work and in
any environment in which the organisation could be considered to be
operating
• Identify and pursue opportunities to ignite bold ambitions
Corporate
Stakeholder Engagement
Responsibility
• In line with and supporting the stakeholder engagement plan, foster
genuine, effective and professional relationships with a strong focus on
outcomes
• Disciplined and regular use of CRM to enable a shared understanding of
our stakeholders
• Promote a positive and professional image of ChristchurchNZ at all
times in accordance with ChristchurchNZ policy
Commercial Capability
• In line with and supporting the Revenue and Partnerships strategy, seek
to understand the commercial value of what we do, identify potential
commercial opportunities and partner to grow and diversify revenue
streams
• Act with integrity and aim to over deliver on our commercial
agreements
Business Systems & Compliance
• Ensure a sound understanding of, demonstrate commitment to and
comply with all legislation and company policy relevant to your role and
all activities undertaken in that role
• Maintain and produce all organisational records accurately,
confidentially, and on time utilising the appropriate business systems
• Prepare reports in a timely and accurate manner as required
• Approve payments and spending in line with the delegated authority
associated with this role
Job Description
Asian Markets Manager
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• Use the Projects & Contracts Management Office pipeline, processes
and policies to ensure effective selection and delivery of projects and
contracts that are aligned to organisational priorities and deliver value
for money
Sustainability
• Maintain a high focus on resource use and disposal to minimise
environmental impacts and economic cost
• Encourage partners and stakeholders to adopt environmentally sound
practices and quality assurance programs
Maoritanga
• Demonstrates commitment to the principles of the Treaty of Waitangi
by acting in the spirit of participation, partnership and protection
• Considers Maoritanga in all aspects of business, and engages with iwi
where appropriate
Health & Safety
• Comply with the Health and Safety Policy and processes at all times
• Take no action or inaction that may cause harm in the workplace or in any
environment in which the organisation could be considered to be operating
• Follow safe methods and take no unreasonable risks with your own or any
other persons’ safety
• Report all workplace accidents, incidents, near misses and any potential
workplace hazards to the relevant Health and Safety Officer or your
Manager
• Seek assistance or advice where the safe method of completing a job is not
known
Key Relationships/Customers/ Clients
Internal Relationships
Nature of the Relationship
Working in collaboration to achieve business
All ChristchurchNZ staff, contractors and interns
objectives
External Relationships
Nature of the Relationship
External relationships are expected to evolve and
Stakeholder engagement and service delivery to
change frequently for roles in ChristchurchNZ due achieve aligned outcomes
to the nature of the organisation.
Indicative external relationships for this role
would include, but are not limited to:
• CIAL, Tourism New Zealand, Airline Partners,
Inbound Tour Operators, Education Agents,
Tourism Operators, Tertiary Institutes
Qualifications, Knowledge and Experience specification
Strong written and verbal communication skills
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Asian Markets Manager
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High competency in English and Mandarin/Simplified Chinese demonstrated by a minimum IELTS score
of 7.0 (no section score lower than 7.0) and/or a Grade A score in the Advanced Chinese Proficiency
Test (HSK). Similar grades in other language proficiency tests may be acceptable.
Tourism qualification and/or industry experience preferred
Knowledge and awareness of the Canterbury region
Basic level experience using Content Management Systems preferred
Experience with and active user of Chinese social media
High competence online
Proven track record in developing and maintaining relationships
Full New Zealand Drivers Licence
Effective interpersonal communication skills for dealing with a wide range of internal and external
stakeholders
Ability to work well within a team environment
Highly motivated and personable
A quick learner with the ability to think on their feet
Sound administrative skills
Intermediate skills in MS Office
General
Your general duties include those outlined in this position description and may be reviewed and
updated from time to time in consultation with you. You will also be required to undertake any
other duties that are within your ability to perform to contribute to the overall success of the
organisation, if asked to do so.
Job Description
Asian Markets Manager
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