LGOIMA response David Tripp Mode shift reports Riverlink impacts.pdf

5 November 2025

David Tripp
[FYI request #32512 email]

Tēnā koe David,

Request for Information – Local Government Official Information and Meetings
Act (LGOIMA) 1987

We refer to your official information request dated 7 October 2025, seeking
information related to mode shift in Hutt City. Specifical y, you requested:

1.  All internal reports or assessments and any relevant reports
commissioned from external parties, which assess options for,
measurement of, or implementation of policies to achieve mode shift
from vehicles to public or active transport within Hutt City, since 2020. You
noted that you are not seeking information on individual projects, but
reports broadly applicable to the city-wide transition signal ed in the
Integrated Transport Strategy (2022).
2.  With respect to Riverlink and its associated projects, al  reports or
assessments related to mode shift within or as a result of this project,
including but not limited to the impact on mode shift of revisions to the
design of Riverlink since the project was consented.

Answer:

In response to part 1 of your request, please refer to Appendix 1 below, which lists
the documents identified as being within scope and Council’s decision regarding
their release.

30 Laings Road, Lower Hutt
Private Bag 31912, Lower Hutt 5040
/huttcitycouncil
0800 488 824

[email address]
www.huttcity.govt.nz
▲The pattern at the top of this page is inspired by the natural landforms, hil s, river, and coastline surrounding Lower Hutt. It represents our people, our place, and our home.

Regarding part 2 of your request, Te Wai Takamori o Te Awa Kairangi (RiverLink)
works are expected to cause significant disruption to the transport network over
the coming years. To manage this, programme partners have developed a
Disruption Response Plan and a Transitional Parking Plan.

These plans explore options to mitigate disruption and provide more travel
choices for the community during construction. They outline a range of
measures for Council’s consideration and potential implementation.

Work is ongoing to assess the viability and affordability of these options.
Relevant information from these draft plans relating to mode shift is included in
Appendix 1 (document 4).

You have the right to seek an investigation and review by the Ombudsman of this
response. Information about how to make a complaint is available at: Office of
the Ombudsman - Complaints, or freephone 0800 802 602.

Please note that this response to your information request may be published on
Hutt City Council’s website: Proactive releases - Hutt City Council.

Ngā mihi nui

Rebekah van der Splinter
Senior Advisor, Official Information and Privacy

P.2

Appendix 1: Documents for release
Number
Date
Document Type
Title
Redaction Grounds
Refused under 18(d). This report
Housing and Business
can be found online at: Housing
Development Capacity
1
Not dated
Planning Document
and Business Capacity
Assessment (HBA) – Hutt City
Assessment Chapter 3 with
Council
Appendices.
Refused under 18(d). This report
Hutt City Council Long Term plan  can be found online at: Hutt City
2
Not dated
Planning Document  2024 - 2034
Council - 10 Year Plan 2024-
2034.
Section 32 Evaluation –
Refused under 18(d). This report
3
Not dated
Planning Document  Transport Report (District Plan
can be found online at: Section
Review)
32 Evaluation - Transport.
Draft Disruption Response Plan
4
Not dated
Planning Document  and Transitional Parking Plan
Released to you in ful .
(RiverLink Project)
Some information has been
Internal
Mode Shift Campaigns –
5
9 December 2021
withheld under section 7(2)(a) of
Communication
Takeaways from Workshop
the LGOIMA.
Naenae Transport Improvements
6
26 January 2023
Planning Document
Released to you in ful .
– List of Soft Interventions
P.3

Document 4
1
AECOM has been commissioned by Hutt City Council (HCC) to prepare the Transitional Parking Plan (TPP)
as part of Te Wai Takamori o Awa Kairangi Programme (Te Awa Kairangi) partnership.  The TPP responds to
the consent compliance requirements set out in conditions 35 and 36, and forms part of the broader suite of
1987
management plans being developed by the Partners for their individual projects that form part of Te Awa
Kairangi programme.
ACT
This TPP has been developed for, and has been informed by inputs from Greater Wellington Regional Council
(GWRC) and NZ Transport Agency Waka Kotahi (NZTA). In addition to meeting consent obligations, the TPP
will inform ongoing communications and engagement, and includes recommendations on next steps to
support implementation.
It should be noted that this stage represents ‘phase 1’ of the TPP which provides the information necessary
to meet consent requirements. Following  the  submission  and  approval  of  this  report,  ‘phase 2’  will  be
developed, which will include exploring the implementation of  recommendations contained within this
MEETINGS
report.
The TPP has been developed to meet the requirements of  the RiverLink Environment Court Decision
designation and resource consent conditions dated 3 November 2022. It includes an analysis of existing
AND
parking provision and demand, a review of  the construction staging and locations and proposed
recommendations to accommodate local parking needs. It also details measures to encourage a transition
to sustainable transport options, as well as a monitoring and evaluation plan which will monitor mode shift
and travel behaviour change during the construction works.
1.2
Te Awa Kairangi Programme
The Programme area extends from the Ewen Bridge in the south to Kennedy Good Bridge in the north, and
from SH2 in the west across Te Awa Kairangi / Hutt River to the interface with Lower Hutt city centre in the
east.
INFORMATION
Key components of the Programme are as follows:
•
Upgrade and raising of existing and construction of new stopbanks on both sides of Te Awa Kairangi
/ Hutt River between Ewen Bridge and Mills Street.
•
Instream works between the Kennedy Good and Ewen Bridges to re-align, deepen and widen the
active river channel.
OFFICIAL
•
The replacement of the two signalised at-grade intersections of SH2/Harbour View Road/Melling
Link and SH2/Tirohanga Road with a new grade separated interchange.
•
Construction of an approximately 215 m long and up to 7 span road bridge with a direct connection
across Te Awa Kairangi / Hutt River from the new interchange to Queens Drive.
•
Removal of the existing Melling Bridge.
•
Changes to local roads.
•
Changes  to  the  Melling  Line  rail  network  and  supporting  infrastructure,  including  relocation  or
GOVERNMENT
reconstruction of the Melling Station.
•
Construction  of  an  approximately  177  m  long  and  4  span  pedestrian/cycle  bridge  over  Te  Awa
Kairangi / Hutt River.
•
Construction  of  a  promenade  located  along  the  stopbank  connecting  with  future  development,
LOCAL
running between Margaret Street and High Street. This includes new steps and ramps to facilitate
access between the city centre and the promenade.
THE
UNDER
RELEASED
Page 1 of 15

Document 4
1987
ACT
5.0
Transition to Sustainable Transport Options
5.1
Overview
This  section  provides  an  overview  of  options  to  support  a  transition  to  sustainable  transport  options
including; active and public transport enhancements, travel demand management (TDM) measures, and
MEETINGS
complementary mobility solutions, in line with condition 36 f) which states “options to enable a transition
from parking dependency to more sustainable and active transport modes”.
These  recommendations  are  conveyed  visually  via  a  high-level  map,  as  well  as  an  accompanying
AND
intervention  toolbox  which  provides  an  indication  of  the  level  of  cost  and  benefit  associated  with  each
intervention.    While  these  recommendations  have  been  identified  to  support  a  transition  to  sustainable
transport options during construction, many of these measures span both during and post construction.
5.2
Active and Public Transport Enhancements
The  active  and  public  transport  enhancements  include  implementation  of  a  Construction  Traffic
Management Plan (CTMP), temporary pedestrian crossings and footpaths, pop-up cycle lanes, additional
bike parking, public transport service adjustments and temporary bus shelters and stops. The purpose of
these  proposed  enhancements  is  to  encourage  a  shift  to  sustainable  transport  modes  during  and  post
INFORMATION
construction.
5.2.1
Implementation of the Construction Traffic Management Plan
The CTMP manages traffic and transport effects during the construction of the projects to manage safety,
maintain  connectivity  for  pedestrians  and  cyclists  and  minimise  disruptions  to  road  users.  The  CTMP
requires mitigation for public transport including:
OFFICIAL
•
Advance notice of any closures;
•
Planning to reduce duration of works / considering block of line works where these impact PT;
•
Regular engagement with PT providers; and
•
Explore additional shuttle services.
The CTMP also addresses impacts on active modes by outlining temporary measures to encourage mode
shift during construction. These include:
•
Hutt River Trail: Localised detours, signage related to closure and detours, and communication
with the public in advance of closures;
GOVERNMENT
•
Haul roads, public access areas, walking/cycle trails, no-go zones to all be clearly identified on
the  zones  VMP,  and  have  the  locations  of  points  where  haul  roads  and  public  trails  cross
highlighted;
•
Public  access  areas  (e.g.  walking/cycling  trails)  are  to  be  isolated  from  the  work  area  at  all
LOCAL
times. This may be in the form of temporary site fencing, concrete barriers with hoardings/sight
screens, pedestrian barriers, or semi-permanent fencing; and
•
All public trails to be signed with the appropriate pedestrian and/or cyclist directional signage
THE
to ensure that the trail is clear and easy to follow. Similarly, access restriction signage is to be
installed as required to identify areas where public access is not permitted.
The proactive implementation of these measures will play a role in retaining existing active mode and public
transport  users.
UNDER In addition, by minimising disruption and continuing to provide high quality detours,
individuals who would have previously driven / parked within Lower Hutt may be more inclined to adapt their
mode to avoid parking disruption.
RELEASED
Page 2 of 15

1987
ACT
MEETINGS
AND
INFORMATION
OFFICIAL
GOVERNMENT
LOCAL
THE
UNDER
RELEASED

Document 4
1987
ACT
5.2.3
Pop-up Cycle Lanes
Temporary cycle facilities will help encourage individuals to cycle for short trips to Lower Hutt. By providing
more formal facilities, less experienced cyclists may be more enticed to use this as a mode of transport. If
these pop-up facilities prove popular, opportunities to upgrade to permanent fixtures may be explored.
MEETINGS
Figure 28 below shows the cycling provision across Lower Hutt.
AND
Figure 28 Lower Hutt Cycling Provision
INFORMATION
OFFICIAL
GOVERNMENT
*Quiet routes are streets or paths that have low traffic volumes and low vehicle speeds, creating a safer and more
comfortable environment for cyclists.
Following a high-level investigation of existing road space and provision, areas which may benefit the most
from cycle facilities were identified. This includes:
LOCAL
THE
UNDER
RELEASED
Page 4 of 15

Document 4
1987
ACT
•
Ewen  Bridge:  A  pop-up  cycle  facility  across  Ewen  Bridge  would  support  cyclists  travelling  from
Lower Hutt West to the Central suburbs throughout the construction period. This would create more
of a direct connection between central Lower Hutt and Western Hutt station. There is a shoulder
across the bridge on both sides of the carriageway which could be upgraded.
•
Knights  Road:  A  pop-up  cycle  facility  connecting  Lower  Hutt  to  Waterloo  Station  would  create
another dedicated facility linking directly to a rail station, helping to encourage rail use during the
MEETINGS
construction  period.  In  addition  to  this,  it  will  also  connect  to  the  existing  separated  cycle  path
which runs north from Waterloo Station. This will increase the catchment of people able to connect
directly to Lower Hutt via a dedicated cycle facility.
AND
•
Quiet Routes: Opportunities for the installation of speed calming measures should be explored to
reduce  through-traffic  on  quiet  residential  streets  and  create  a  safe  low-traffic  environment  for
cyclists. This would be particularly beneficial in areas such as Alicetown, Woburn and Boulcott.
Woburn,  in  particular,  presents  a  significant  opportunity  for  connection  via  green  spaces.
Preparation of an online tool of these quiet routes which residents and workers could refer to when
route planning would help promote the knowledge and use of these routes.
•
Lower  Hutt  CBD:  The  carriageways  on  the  main  routes  through  Lower  Hutt  CBD  (High  Street,
Queens Drive, Dudley Street, Rutherford Street) are quite constrained, and therefore there may be
difficulty finding space without the further displacement of parking. During the HCC  streetscape
INFORMATION
works, opportunities to implement temporary cycle facilities should be explored. As the edge of the
programme  footprint  runs  along  the  west  of  the  CBD,  opportunities  to  use  the  perimeter  of  the
construction site as a dedicated cycle facility should be explored with the Coordinated Delivery Plan
Working Group.
These potential options are shown at a high-level in red in Figure 29 below.
Figure 29 Potential Pop-up Cycle Infrastructure Locations
OFFICIAL
GOVERNMENT
LOCAL
THE
UNDER
5.2.4
Additional Bike Parking and End-of-Trip Facilities
Additional bike parking would support the introduction of pop-up cycle lanes encouraging cycling during the
construction period. Bike parks will be strategically placed near activity centres and public transport nodes
(e.g. bus stops) to provide cyclists with convenient and secure places to park their bikes. Providing ample
RELEASED
Page 5 of 15

Document 4
1987
ACT
bike  parking  helps  integrate  cycling  with  other  forms  of  transport,  making  it  easier  for  people  to  switch
between cycling and public transport.
Possible locations for additional bike parking within the scope area include:
•
Queensgate Mall: Trip attractor with existing off-street carpark;
•
Osbourne Place: Existing off-street carpark in proximity to businesses;
MEETINGS
•
Southern  end  of  High  Street:  A  convenient  location  to  have  small  bike  racks  on  the  footpath
encouraging people to bike to local businesses;
•
Hutt Recreation Ground: Trip attractor with existing off-street carpark;
AND
•
Events Centre: Trip attractor with existing off-street carpark; and
Rutherford Street: A convenient location to have small bike racks on the footpath encouraging people to
bike to local businesses.It should be noted that Locky Docky is being introduced outside Queensgate Mall
and along Laings Road, providing free and secure bike parking.
The location of these is shown in Figure 30 below.
INFORMATION
Figure 30 Potential Location of New Bike Parks
OFFICIAL
GOVERNMENT
5.2.5
Public Transport Servic
LOCAL  e Adjustments
There is a lack of bus services serving Rutherford Street and High Street within Lower Hutt CBD. By altering /
extending bus services to cater to these streets, first and last mile journey length will be reduced, which will
THE
improve the level of service bus travel provides and help encourage mode shift.
The potential service adjustments, such as route alterations or extensions, are shown in red in Figure 31
below. It should be noted that the responsibility for public transport planning in the area lies with Metlink /
GWRC. These changes should be considered in the context on current planning for service adjustments on
the back of the Melling Station closure.
UNDER
Figure 31 Potential Bus Service Adjustments
RELEASED
Page 6 of 15

Document 4
1987
ACT
MEETINGS
AND
INFORMATION
Additionally,  increasing  the  existing  bus  service  frequency  and  improving  the  quality  of  bus  stop
infrastructure should be explored. This is particularly important for Metlink/GWRC to consider while train
services  are  disrupted,  as  it  will  be  critical  to  retain  existing  public  transport  users  and  provide  a viable
alternative. By improving the overall bus service quality and experience during this period, the community
OFFICIAL
will have more reliable access to work, education, and essential services.
5.3
Travel Demand Management Measures
TDM encompasses strategies designed to influence how, when, and why people travel. These measures aim
to optimise transportation resources, alleviate congestion, and encourage sustainable travel behaviours.
TDM  strategies  include  offering  discounted  public  transport  fares,  developing  workplace  travel  planning
initiatives,  community  carpooling  initiatives  and  expanding  car  sharing  services.  The  measures  that  are
discussed in this section are incentivisation options that are designed to bring about real change without too
much strain on local employers or HCC.
GOVERNMENT
5.3.1
Discounted Public Transport Fares
Partnerships  could  be  established  with  public  transport  providers  like  Metlink/GWRC  to  negotiate
discounted fare schemes for specific user groups, such as employees of local businesses, students, or low-
income  residents.  The  fare  reductions  can  incentivise  the  use  of  public  transit,  especially  during  peak
LOCAL
congestion periods or in areas with limited parking availability. Collaboration with transport providers could
also explore off-peak fare incentives and subsidised transit passes.  These reduced fares will  entice new
individuals to explore using public transport as a mode of travel, reducing car mode share and thus reducing
THE
parking dependency.
5.3.2
Workplace Travel Planning
Local employers should be engaged to communicate the benefit of workplace travel plans aimed at reducing
single-occupancy car journeys. This should focus on big retailers who have large workforces that may be
using public parking f
UNDER  acilities. Big retailers which this may benefit include:
•
Queensgate Mall;
•
Woolworths;
•
Pak’nSave; and
RELEASED
Page 7 of 15

Document 4
1987
ACT
•
New World.
The travel plan will include targets and initiatives to develop more sustainable travel patterns amongst the
workforces. While the specific elements are subject to the employers priorities and preferences, common
recommended actions arising from travel plans include:
•
Promoting car sharing through internal systems or regional ride-matching services. MEETINGS
•
Offering flexible working hours to help staff avoid peak travel times.
•
Supporting remote or hybrid working arrangements, if employers deem it appropriate.
•
Providing incentives for public transport use, such as subsidised fares or salary sacrifice schemes.
AND
5.3.3
Carpooling Initiatives
Community  groups  such  as  those  travelling  in  and  around  Central  Lower  Hutt  could  create  carpooling
initiatives  such  as  members  at  Hutt  Bowling  Club,  Hutt  Old  Boys  Marist  Rugby  Club,  Hutt  City  Church,
Victory Christian Centre and Hope Centre.
This would benefit these communities and foster relationships within the community whilst reducing travel
congestion and parking demand. This would also ensure these clubs and churches are minimally impacted
by the construction period. The schools situated towards the edge of the scope and just outside of the scope
area would be minimally impacted by the construction period if there were carpooling initiatives for pick up
INFORMATION
and drop offs. This includes Eastern Hutt School, Chilton Saint James School, BestStart Cornwall Street and
St Peter & Paul School.
5.4
Complimentary Mobility Solutions
5.4.1
Localised Park and Ride Strategy
OFFICIAL
As previously mentioned, there are no opportunities to develop temporal parking sites within the programme
footprint.  Additionally,  there  is  limited  underutilised  space  in  proximity  to  Lower  Hutt  CBD  where  new
carparks could be developed.
However, as many individuals travel to Lower Hutt from the wider Hutt region, there are opportunities to
develop Park and Ride services in these areas (such as Wainuiomata). Existing under-utilised carparks, as
well as vacant, publicly owned land parcels should be explored. While this is outside the scope of the TPP,
an approach for this work would include site investigations, stakeholder engagement, funding assessments,
and detailed design.
Additionally,  the  expansion  of  the  Park  and  Ride  facility  at  Petone  Station,  providing  approximately  200
additional spaces, is underway to help offset the loss of
GOVERNMENT  Park and Ride capacity resulting from the temporary
closure  of  the  Melling  Line.  This  development  should  be  acknowledged  as  part  of  the  broader  parking
response in the TPP. Options for these facilities should be explored along existing routes in the first instance,
which will allow individuals to make use of the existing bus services.
Additionally, if there are viable options outside of existing bus routes, there is the potential to develop a
LOCAL
shuttle bus service to and from these satellite carparks, reducing congestion and the demand on parking.
This option will need to be explored jointly by Metlink/GWRC and HCC.
THE
5.4.2
Micro-mobility Integration
Micro-mobility services in Lower Hutt  were provided by JOLT and  Lime. However, micromobility  services
have been removed since 2024.
E-scooters and bike-share schemes offer convenient, low-emission alternatives for short-distance journeys
and first-/last-mil
UNDER e connections. When effectively integrated into the wider transport network, these services
can help reduce reliance on private cars, ease local congestion, and support more sustainable and active
travel behaviours.
Parking hubs where there is low occupancy such as Alicetown, Waterloo and Woburn would benefit from e-
micromobility parking docks. The parking docks would provide a connected transport network across the
suburbs of Lower Hutt creating more alternative ways of travelling to busier hubs or transport connections
RELEASED
Page 8 of 15

1987
ACT
MEETINGS
AND
INFORMATION
OFFICIAL
GOVERNMENT
LOCAL
THE
UNDER
RELEASED

Document 4
1987
ACT
Key indicators include:
•
Perceived accessibility and convenience of transport options
•
Feedback on the adequacy of parking provision
•
Community satisfaction.
MEETINGS
6.3
Quantitative Methods
Quantitative  methods  will  provide  measurable  indicators  of  change  in  travel  behaviour,  network
performance, and parking demand for HCC and the programme partners.
AND
6.3.1
Resident Travel Surveys
Resident surveys will provide valuable insight into how and why Lower Hutt residents travel to the CBD and
surrounding areas. The following parameters are recommended:
•
Audience: Residents of Lower Hutt and surrounding areas
•
Timeline: Prior to commencement of construction, 6 months post commencement, then annually
until the end of the construction period. Opportunities for additional post-construction surveys (e.g.
1 year after) should be explored.
INFORMATION
•
Method: Questionnaire
•
Outputs: Residential mode share and trip purpose
Pre-construction  surveys  establish  a  baseline,  early-construction  surveys  detect  emerging  trends,  and
further annual surveys assess how patterns are changing as a result  of  behaviour change initiatives and
construction impacts.
OFFICIAL
6.3.2
Parking Surveys
Parking  surveys  are  recommended  for  both  on-street  and  off-street  locations  using  sensor  technology,
mobile survey vehicles  or manual surveys to determine demand patterns and identify stress points.  The
following parameters are recommended:
•
Audience: Individuals parking in Lower Hutt
•
Timeline:  6  months  post  commencement  of  construction,  then  annually  until  the  end  of  the
construction period
•
Method: Survey companyGOVERNMENT
•
Outputs: Parking occupancy, turnover, capacity, and hotspots.
Patterns  of  occupancy  and  turnover  will  help  pinpoint  areas  under  pressure,  as  well  as  those  that  are
underutilised. This will support targeted changes such as pricing, time restrictions, or reallocating parking
space for other users.  LOCAL
6.3.3
Workplace Travel Audits
There is an opportunity for
THE   HCC and the programme partners to engage with large employers in proximity to
the construction zone  to track staff commuting habits and parking use. These audits would help assess
broader  trends  in  mode  shift  and  inform  employer-focused  initiatives.  The  following  parameters  are
recommended:
•
Audience: Individuals working in Lower Hutt
UNDER
•
Timeline: Prior to commencement of construction, 6 months post commencement, then annually
until the end of the construction period
•
Method: Questionnaire
•
Outputs: Employee mode share and parking patterns
RELEASED
Page 11 of 15

Document 4
1987
ACT
These audits would highlight shifts in employee commuting behaviour and workplace parking patterns to
understand how long-stay parking needs have changed.
6.3.4
Bus Patronage
Liaise with Metlink/GWRC to understand bus patronage numbers to determine if there has been an increase
in uptake from temporary measures, incentives, or as a result of parking removal.
MEETINGS
•
Audience: Bus users
•
Timeline: As available
AND
•
Method: Boarding / alighting data obtained from service providers
•
Outputs: Bus patronage numbers (by hour).
Trends in patronage will indicate whether temporary measures are encouraging mode shift. This will help
evaluate the effectiveness of interventions and adjust them if needed.
6.3.5
Pedestrian and Cycle Counts
By collecting pedestrian and cycle counts at key areas across Lower Hutt (Melling Link Bridge, Ewen Bridge,
High Street, Queens Drive, Rutherford Street), changes in active modes as a mode of transport can be
quantified.
INFORMATION
•
Audience: Active mode users
•
Timeline: Prior to commencement of construction, 6 months post commencement, then annually
until the end of the construction period
•
Method: Cycle and pedestrian counters at key areas
OFFICIAL
•
Outputs: Active mode counts (by hour).
Changes in cycle and pedestrian counts will provide a clear picture of how construction and supporting
infrastructure are influencing active mode use.
6.4
Qualitative Methods
6.4.1
Intercept Interviews
Short, informal interviews with people in and around the construction zone to understand current parking
experience.
GOVERNMENT
•
Audience: Residents, workers, visitors
•
Timeline: Every 6 months throughout the construction period
•
Method: Face-to-face interviews at key parking locations
LOCAL
•
Outputs: Observed sentiment, behavioural feedback, and emerging issues.
These quick conversations will provide on-the-ground experiences and frustrations that may not be captured
through formal channels. This will enable more agile responses to emerging issues.
THE
6.4.2
Targeted Feedback Sessions
Facilitated discussions with local residents, business owners, and institutions to gather location-specific
insights and concerns.
UNDER
•
Audience: Residents, businesses, stakeholders, community groups
•
Timeline: Annually throughout the construction period
•
Method: In-person or virtual workshops
•
Outputs: Community priorities, constructive suggestions, and perceptions of change.
RELEASED
Page 12 of 15

1987
ACT
MEETINGS
AND
INFORMATION
OFFICIAL
GOVERNMENT
LOCAL
THE
UNDER
RELEASED

Document 5
From:
Aileen Campbell
1987
To:
Callum McKenzie; Julie Fairfield; Jarred Griffiths; Bob Hu
Subject:
RE: [EXTERNAL] Re: Draft Share the Space brief design brief - updated from meeting 7 Dec 21
Date:
Thursday, 9 December 2021 5:02:26 PM
Attachments:
image002.png
image003.png
ACT
image004.png
Was writing some other stuff, and wanted to get this to you all as well as my takeaways from yesterday:
Key things that came out of yesterday’s workshop that was on comms and mode shift were:
Reinforced the ‘need to see yourself’ aspect in the comms, and to me that we really have to weave this into everything that we do
related to this space
People were pretty negative and barrier focussed about any movement away from cars as soon as it got down to ‘4 people’…and
MEETINGS
that was in a group you would expect to be more positive
How successful car campaigns are – and why. We need to be learning from campaigns like these
https://digitalmarketinginstitute.com/blog/5-outstanding-examples-of-automotive-marketing-campaigns,
https://www.bannerflow.com/blog/the-7-most-effective-car-advertising-campaigns-of-all-time/
AND
Need to ground some of the modeshift comms in common human goals/ambitions like:
Healthy, independent kids
Connected families
Access to public goods especially to water and recreation
Value for $$
And also sell the experience
Freedom, fun, independence
Fitness, health
Social opportunity
INFORMATION
Relaxation and enjoying the journey
The experiences you miss out on being in a car or always being driven like not being:
Free to explore and go off roads
Able to go and play in the river, the playgrounds
Able to go straight to your destination without worry about finding parking
Take shortcuts
Get to know your neighbours and neighborhoods
OFFICIAL
Here’s a short on-theme video that 100% encapsulates all of the above for your Friday https://www.youtube.com/watch?v=K_7k3fnxPq0
From: Callum McKenzie <[email address]>
Sent: Thursday, 9 December 2021 3:46 PM
To: Aileen Campbell <[email address]>
Cc: Julie Fairfield <[email address]>
Subject: RE: [EXTERNAL] Re: Draft Share the Space brief design brief - updated from meeting 7 Dec 21
Kia ora Aileen,
GOVERNMENT
I agree with you that photography would be more effective in breaking down the ‘not for people like me’ barriers, but to do this it needs
to be genuinely from the Hutt community. The photos you included in your earlier email are great at this for the youth and north-east
suburb communities. Also important will be mothers, older people, basically anyone that isn’t a lycra wearing white male
Crowdsourcing is an option, but it’s risky in that you might not get what you’re looking for. It’s also often a lot more admin in practice. Do
you think we have enough contacts that we could shoulder-tap and offer a koha for their contribution where we don’t have photos
LOCAL
already?
Also, for photos of kids I’m assuming we have permissions to use these for campaigns?
THE
Is there a reason we went straight to Studio C? Are there plans to get pitches from other agencies as well? Also, if there’s interest from
GWRC and WCC in partnering on this, will they need to be involved in the brief formulation/procurement?
Ngā mihi,
CallumUNDER
From: Aileen Campbell <[email address]>
Sent: Thursday, 9 December 2021 3:26 pm
To: Callum McKenzie <[email address]>; Julie Fairfield <[email address]>
Subject: RE: [EXTERNAL] Re: Draft Share the Space brief design brief - updated from meeting 7 Dec 21
RELEASED
Page 1 of 6

Document 5
Hi team,
1987

Here is Celeste’s email re illustration.

This is what gold standard looked like - https://www.fietsberaad.nl/CROWFietsberaad/media/Kennis/Bestanden/Wigand.pdf?ext=.pdf –
ACT
page 23 on – Munich’s Cycling Star

Crowdsourcing actual peoples and making it fun…there’s definitely something there.

From: Celeste Skachill <[email address]>
Sent: Tuesday, 7 December 2021 7:06 PM
To: Aileen Campbell <[email address]>
MEETINGS
Cc: Jamie Dobson <[email address]>
Subject: [EXTERNAL] Re: Draft Share the Space brief design brief - updated from meeting 7 Dec 21

Hi Both,
AND

Thanks for your time today and for the email with updates and lovely to meet you, Jamie - looking forward to working together. I will aim
to get the estimates to you tomorrow to help keep things moving for you.

In terms of the brief, I will leave it to Jamie to layer things in, and then if you would like to go ahead with the estimate what I'd plan to do
is tee up a time next week to have a bit of a planning session together maybe a couple of hours, we can confirm the messages/CTA's, have
a quick look at the look and feel and solidify that thinking into one final StudioC brief that you can share with stakeholders. That way we'll
have what we need to both head on break ready to hit the ground running in the new year.

Here's an example of illustration and animated GIFs that can communicate the scenario of what you'd like people to do using an
illustration that comes to life... bearing in mind the example linked below is not of our subject matter but is provided to give an idea of
INFORMATION
how much we can do with illustration and animation. You can convert these into a couple of sec google adverts too so that they stand out
more than static imagery does.
https://pin.it/6Rv40LH

And this example...
OFFICIAL
GOVERNMENT
And you can use illustration to reflect the diversity of the public without having to try to wrangle all the different ages and ethnicities for a
photoshoot.
LOCAL
THE

Example of WCC campaign that used illustration and bold type messaging, it's not exactly what we'd do but sharing to show it can create
quite a friendly visual look for the audience illustration and when we can then apply the look to back to school as it's friendly enough that
UNDER
kids would respond well to the visual aesthetic too.
RELEASED
Page 2 of 6

Document 5
1987
ACT
MEETINGS
AND
INFORMATION
Anyway, I'll stop pushing illustration now!
OFFICIAL
I can confirm after looking at your photography we could go with a primarily photography approach too, if an illustration doesn't feel quite
right. Either way, I think we can have some fun with it and create fun collateral using photography or illustration or both! If you can still
download and pop some of your favourites from Mark into a folder that would be really helpful and because we will be delivering both
posters and billboards it would be good to have a mix of Landscape and portrait favourites.
Great work on pulling things together can already get a good feel for things.
Back to you soon & have a lovely evening.
Celeste
GOVERNMENT
On Tue, Dec 7, 2021 at 5:36 PM Aileen Campbell <[email address]> wrote:
Good evening team,
Today’s conversation was really helpful for me in clarifying how we weave these different messages into one consistent campaign.
LOCAL
Celeste, I think you were 100% in having a more generic look and feel where logos can be switched out.
Definitely want these to be able to be used for the next 2.5 years
THE
I’ve edited the design brief – it’s still in draft pending Jamie’s input and your comments, but I think I captured most things we discussed.
Could you please take a look and  add any comments, I can collate and re-send. I’ve included a couple of example photos that we have
from Bike the Trail, Bike the Hutt and the MovinMarch photo shoot. I’ve added specs for channels where I can too, and I will draft a
media release before I go to help with the first phase launch.
From the Road Safety workshop, Greater Wellington and WCC are very interested in possibly joining with us in this campaign.
UNDER
  I’ve said
I’ll share the brief and purpose once final, and have a discussion with them about costs. Celeste, if you can get me that estimate I think I
can make a really good case for scaling up and them joining  in.
General directions
RELEASED
Page 3 of 6

Document 5
Aim is for this campaign to be used by the road safety role for at least the next 2.5 years, til June 2024.
1987

Subliminal/subtle cues to normalise public, active and e-person powered devices like e-scooters:
Make sure people using other modes of transport are featured taking up at least the same space in the visuals as cars/more
ACT
often than cars.  If there are a lot of cars in the image, we want them to be clearly stuck in traffic while the train/bike/pedestrian
passes them
Use people who are diverse in size, age, shape, gender, clothing, disability and ethnicity in images.  We want to see people who
look like us and like people in our community in these images, and ideally for them to be doing everyday tasks like shopping,
going to school or work – not primarily in ‘sports clothes’ and flash bikes
Use diverse modes of transport – wheelchairs, mobility scooters, e-longboards, scooters, bikes, e-tricycles, people on foot,
balance bikes, cargo bikes, buses, trains….
Use images that are clearly Lower Hutt/NZ images, with Pacifika, Maori, Indian and European people
Consider weaving some bike path green into the imagery – message green transport, also bike path colour
MEETINGS
If we can, try to show images  for active/public/e-mobility travel where there are people in beautiful space, or more than one
person – implicitly selling the different experience of moving differently. People in cars look angry/neutral/upset/stressed/lonely.
People on public transport or active and e-modes look relaxed, happy, enjoying the view and connection.  Basically the opposite
AND
of car ads.
Message is we’re all different with different lives, these modes of transport are for everyone.

For Share the Space, back to school, MovinMarch and Switch On! Be Safe, Be Seen these are implicit messages built into the imagery
and possibly into a bit of the text.  For ‘Go Low Carbon’ they may be more explicit – if we do get to that.

It’s NOT anti-car – goal is more people, doing more of their journeys in other ways more often. Fewer one person, one car, one journey
movements. E.g. if every car going into Wellington in the morning had 2 people in it, we’d likely almost half the congestion.

But it is making other ways of travel in Lower Hutt be seen as normal and desirable for regular people.

INFORMATION
OFFICIAL
GOVERNMENT
LOCAL

THE
UNDER
RELEASED
Page 4 of 6

Document 5
1987
ACT
MEETINGS
AND
INFORMATION
OFFICIAL
GOVERNMENT

LOCAL
THE
UNDER
RELEASED
Page 5 of 6

Document 5
1987
ACT
MEETINGS
AND

Aileen Campbell
Road Safety Coordinator

Hutt City Council, 30 Laings Road, 5040, Lower Hutt 5040, New Zealand
T , M s7(2)(a)
W www.huttcity.govt.nz
INFORMATION

--
OFFICIAL
—
Celeste Skachill
Director + Designer
StudioC Design Ltd

W www.studiocdesign.co.nz
M s7(2)(a)

Caution — This message and accompanying data may contain information that is confidential or subject to legal privilege. If you are not the intended recipient you are notified that any use,
dissemination, distribution or copying of this message or data is prohibited. If you received this email in error, please notify me immediately and erase all copies of the message and
attachments. I apologise for the inconvenience. Thank you.
GOVERNMENT
LOCAL
THE
UNDER
RELEASED
Page 6 of 6

1987
ACT
MEETINGS
AND
INFORMATION
OFFICIAL
GOVERNMENT
LOCAL
THE
UNDER
RELEASED

Document 6
AECOM
Supporting modal shift

List of soft interventions
1987
ACT
List of soft interventions
Naenae Transport Improvements

MEETINGS

Client:  Hutt City Council
AND
ABN: N/A

Prepared by
AECOM Consulting Services (NZ) Ltd
Level 19, 171 Featherston Street, Pōneke|Wellington 6011, PO Box 27277, Pōneke|Wellington 6141, New Zealand
T +64 4 896 6000  F +64 4 896 6001  www.aecom.com

INFORMATION
26-Jan-2023

OFFICIAL

AECOM in Australia and New Zealand is certified to ISO9001, ISO14001 and ISO45001.

© AECOM Consulting Services (NZ) Limited. All rights reserved.
No use of the contents, concepts, designs, drawings, specifications, plans etc. included in this report is permitted unless and until they are the subject of a written contract
between AECOM Consulting Services (NZ) Limited (AECOM) and the addressee of this report.  AECOM accepts no liability of any kind for any unauthorised use of the
contents of this report and AECOM reserves the right to seek compensation for any such unauthorised use.
Document Delivery
GOVERNMENT
AECOM Consulting Services (NZ) Limited (AECOM) provides this document in either printed format, electronic format or both. AECOM considers the printed version to be
binding. The electronic format is provided for the client’s convenience and AECOM requests that the client ensures the integrity of this electronic information is maintained.
Storage of this electronic information should at a minimum comply with the requirements of the Electronic Transactions Act 2002.

LOCAL
THE
UNDER
RELEASED
26-Jan-2023
Prepared for – Hutt City Council – ABN: N/A
Page 2 of 15

Document 6
AECOM
Supporting modal shift

List of soft interventions
1987
ACT
Quality Information
Document
List of soft interventions
Ref

https://aecomaus-
MEETINGS
my.sharepoint.com/personal/tyler_ross2_aecom_com/documents/documents/naenae
improvements/mode shift soft measure package.docx
Date
26-Jan-2023
AND
Originator
Jack Chu
Checker/s
Tyler Ross
Verifier/s

Revision History
Approved
Rev
Revision Date
Details
INFORMATION
Name/Position
Signature

26-Jan-2023
For issue
Tyler Ross

Team Lead

OFFICIAL

GOVERNMENT
LOCAL
THE
UNDER
RELEASED
26-Jan-2023
Prepared for – Hutt City Council – ABN: N/A
Page 3 of 15

Document 6
AECOM
Supporting modal shift

List of soft interventions
1987
ACT
Table of Contents
1.0
Introduction
1
1.1
Scope
1
1.2
Soft List of packages
1
2.0
Initial list of Measures
1
MEETINGS
2.1
Attractive Bike Facilities
1
2.1.1
Secure Micromobility Parking
1
2.1.2
School Pump Tracks
2
AND
2.1.3
Bikes in Schools
4
2.1.4
Automated Monitoring
4
2.2
Community Support
6
2.2.1
Local Project Champions
6
2.2.2
Support for Businesses
6
2.2.3
Community Events
6
3.0
Investment
7
3.1
Soft option costs
7

Appendix 1 – Indicative Costs Automated Monitoring
9
INFORMATION
Appendix 2 - Sample camera data collection
10

OFFICIAL
GOVERNMENT
LOCAL
THE
UNDER
RELEASED
26-Jan-2023
Prepared for – Hutt City Council – ABN: N/A
Page 4 of 15

1987
ACT
MEETINGS
AND
INFORMATION
OFFICIAL
GOVERNMENT
LOCAL
THE
UNDER
RELEASED

Document 6
AECOM
Supporting modal shift
6

List of soft interventions
1987
ACT
2.2
Community Support
2.2.1
Local Project Champions
There is currently a cycling support organisation (BikeBox Naenae) in the Naenae town centre which specialises in
training and cycling promotion events. Funding to extend their community involvement to schools in the area will be
vital to ensuring students get the training and support needed for cycling. This location also serves a bike repairs
MEETINGS
and upcycling service centre, which could receive funding to enable greater bike access for students and residents.
Bike celebration events are also hosted alongside council at this facility, where additional funding could allow for
promotion days inside local Naenae primary schools.
AND
The history and culture in the Naenae area has been shaped by the values and methods the Māori community. We
recognise the community arm of the local Iwi will have a strong current presence and funding could allow for mode
shift in schools while retaining a Māori led focus. This could be through establishing communication channels to
understand mode shift barriers or informing locals of the current cycle network.
Additionally, there could be a parent champion in local schools through the board of trustees. This could create a
communication channel for concerned parents of school children, or for promotion of active mode uptake.
2.2.2
Support for Businesses
Funding to create workplace travel plans for local Naenae businesses can help facilitate mode shift in the wider
area.
INFORMATION
CCS Disability Action provides for a supportin the Naenae town centre is well integrated with the Naenae
community, providing local support due to the proximity to key amenities and services such as Ministry of Social
Development. We recognise this non-profit organisation as a responsible custodian should funding be provided due
to the operating arrangement with an appointed board. There is potential CCS could receive funding to improve
facilities and accessibility options for users with disabilities in the community. Examples could include services to
helping navigation and wayfinding for such users.
OFFICIAL
2.2.3
Community Events
An example of a current community event in the area is shown below with an awareness and celebration for biking
in the local Naenae area. Such events could be funded to align with completion of active mode infrastructure to
enable mode shift in the Naenae town centre or in local primary schools. These would inform the public of the
services and facilities available, as well as a mechanism to receive public feedback on the proposed infrastructure
functionality. These events have a proven means of delivery and funding for the key organisers of such events
could unlock greater awareness in the Naenae area.
GOVERNMENT
LOCAL
THE
UNDER
RELEASED
26-Jan-2023
Prepared for – Hutt City Council – ABN: N/A
Page 10 of 15

1987
ACT
MEETINGS
AND
INFORMATION
OFFICIAL
GOVERNMENT
LOCAL
THE
UNDER
RELEASED

Document 6
AECOM
Supporting modal shift
10

List of soft interventions
1987
ACT
Appendix 2 - Sample camera data collection
Vehicle path tracking and near miss
analysis at intersections
MEETINGS
AND

Conflict analysis and severity rating
scheme to classify user risks.
INFORMATION
OFFICIAL
GOVERNMENT

LOCAL
THE
UNDER
RELEASED
26-Jan-2023
Prepared for – Hutt City Council – ABN: N/A
Page 14 of 15

Document 6
AECOM
Supporting modal shift
11

List of soft interventions
1987
ACT
Vehicle speed analysis on the
roadway
MEETINGS
AND
INFORMATION

OFFICIAL

GOVERNMENT
LOCAL
THE
UNDER
RELEASED
26-Jan-2023
Prepared for – Hutt City Council – ABN: N/A
Page 15 of 15