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Ann-Marie Nansett | Acting GM Communications

Department of Internal Affairs| Te Tari Taiwhenua

[mobile number]

 

From: Wibke Kreft <[email address]>
Sent: Thursday, 20 March 2025 3:48 pm
To: Andrew Earnshaw <[email address]>
Subject: RE: DIA logo

 

Here you go.

 

From: Andrew Earnshaw <[email address]>
Sent: Thursday, 13 March 2025 1:50 pm
To: Wibke Kreft <[email address]>
Subject: RE: DIA logo

 

Thanks again!

 

From: Wibke Kreft <[email address]>
Sent: Thursday, 13 March 2025 1:48 pm
To: Andrew Earnshaw <[email address]>
Subject: RE: DIA logo

 

Here you go

 

From: Andrew Earnshaw <[email address]>
Sent: Tuesday, 11 March 2025 8:30 am
To: Wibke Kreft <[email address]>
Subject: Re: DIA logo

 

Great work thanks so much for this Wibke, really appreciate the quick response. Will catch up with you on your return. A

From: Wibke Kreft <[email address]>
Sent: Monday, March 10, 2025 6:47:12 PM
To: Andrew Earnshaw <[email address]>
Subject: DIA logo

 

Kia ora Andrew,

 

Please find options for the logo update attached.

 

  1. Option 1 being the absolute minimum
  2. Option 2 allowing some optimisation to have a full black version (standard for logos)
  3. Option 3 aligning font to Ideal Sans, font recommended for common Government approach.

 

Option 3 is my suggestion for discussed reasons:

  • All of Government approach
  • Being a licensed font makes it more secure
  • Distinguished logo better from body text

 

The attached is a first mock up, all versions would need some fine tuning, and option 3 is just a screenshot of the recommended font. There will be a reversed version in white as well.
We’d need to purchase Ideal Sans. Full font costs $743.52 NZD for one user. We could consider just getting the Medium Style, which would be $55.77 NZD per user. Just one user would be fine as I just create the logo with it and then transform the font in vectors for all the different logo file types that everyone else will use, eg. SVG, JPG, PNG, EPS.


I just wanted to get this to you as it is, as I’ll be away at least tomorrow and Wednesday.

 

Ngā mihi nui,

Wibke