John Luke
[FYI request #19236 email]
27 May 2022
Dear John Luke
OIA 21-22-24: Brand Hub Stakeholder List
Thank you for you Official Information Act 1982 (the Act) to New Zealand Trade and
Enterprise, received 29 April 2022. You requested the following information:
I noted :"Steve Smith mentioned the youth generation are now influencers at business
level, and we need to have a strategy to connect with them. Kellie mentioned that youth
is within our Brand Hub stakeholder list and there is an opportunity to bring them into the
brand strategy development process. "
Can you please supply the stakeholder list. You can remove the personal information,
but I would like to understand in general what agency or group are on your list.
Please find attached a list of organisations considered to have a potential interest in Brand
Hub. There were also some individuals included in their personal capacity, these are
excluded from the list for privacy under section 9(2)(a) of the Act. This is an informal list that
forms a basis for consultation. It is non-exclusive and may be added to at any time.
You have the right under section 28(3) of the Act to seek an investigation and review by the
Ombudsman. Information about how to make a complaint is available at:
www.ombudsman.parliament.govt.nz or freephone: 0800 802 602.
Yours sincerely
Melissa Trochon
Director – Board & Ministerial
Enc List of Brand Hub stakeholders
T: +64 4 816 8100
F: +64 4 816 8101
W: nzte.govt.nz
W: newzealand.com/business
Level 15, The Majestic Centre, 100 Wil is Street, Wellington 6011, New Zealand, PO Box 2878, Wellington 6140, New Zealand
Brand Hub Stakeholder Groups and Organisations
Stakeholder Group
Organisation
Ministers
Parliament
NZ Story Board
NZ Story
Government agencies and
Tourism New Zealand
stakeholders
Education New Zealand
APEC
Ministry of Foreign Affairs and Trade
New Zealand Trade and Enterprise
Te Puni Kōkiri
New Zealand at Expo
New Zealand Story
Ministry of Business, Innovation and Employment
Ministry for Primary Industries
Immigration New Zealand
NZ Māori Tourism
University of Canterbury
Auckland Council
Iwi Trust Board
Regional Economic
(Specialist from) University of Auckland
Development, Education
EdTechNZ
organisations
Publisher’s Association of New Zealand
NZ Tech
Auckland Unlimited
Christchurch Airport
Auckland Airport
Auckland Transport
Woven Pacific
Independent Tertiary Education New Zealand
Private Sector
Serato
Hammerforce
Ecostore
We Create
NZ Merino Company
Joy Consulting
Creative NZ
Educational Futurist
Kono
Les Mil s International
Meoair
Miro
Moa Brewing Company
Soul Machines
Kiwibank
Kono
Educational Futurist
Fonterra
Robotics Plus
Tuia Group
Āhau
Opinio Native
Haka Works
5000 Tribes
Ngai Tahu Tourism
Designers Institute of New Zealand
Poutama Trust
T3W
International focused NZ orgs
KEA
& associations
Tourism Holdings Limited (THL)
Tourism Industry Aotearoa
Callaghan Innovation
Rangatahi/Young leaders
Expo youth rep (GirlBoss New Zealand)
Expo youth rep (Kaitiakitanga Project)
Expo youth rep (Future Leader)
Motion Sickness Studio
Te Whare Hukahuka
Creative Agencies
Many Minds
Haumi
Special
One Picture
Ghost
