This is an HTML version of an attachment to the Official Information request 'Three Waters Advertising Campaign'.
Keyframe studies
1
NZ Water Campaign 
1982
Act 
Information 
Official 
the 
under 
Released 
27, Sep 2021

Treatment
Keyframe studies
2
Keyframe Storyboards
1982
Act 
Information 
Official 
the 
under 
Released 



Treatment
Keyframe studies
3
NZ Water Campaign
1982
Act 
Information 
Official 
the 
under 
We open to Grace drinking from under a garden tap. Around 
her lay filled water balloons.
Released 
Startled, she pulls away from the gushing water and raises 
her hand to shield herself as a water balloon flies in from the 
top of the screen, bursting against her. 
VO: We’ve got a plan to keep Aotearoa’s water affordable, 
safe, and reliable.



Treatment
Keyframe studies
4
NZ Water Campaign
1982
Act 
Information 
Official 
the 
under 
The water explodes onto the screen filling it. It clears revealing 
a new scene beneath. 
Released 
A plumber kneels at an open man hole turning his torch on. The 
camera pans down past him as he begins to lower his head 
into it.
VO: But the big upgrades...



Treatment
Keyframe studies
5
Iquam inatodit gra que forte perum, denatus hum, silis re ala vis, sensum publium contili culiem ommove, nos opopoti movestis es horis; iam ia resimus ala re ca se consull esciem se crum num tam quam tur pestraet ocrem oculturimpos ete nere propoenin dum dite det prorum se pere caesi temus senatienit est facrum apessu voliisquod crei clabentil habem poribus vivit. Fin ressum talique movenihil 
vius bonum re que vere publicae cones, utem, sicae, nor quis et vit. Hus. Sp. Us, C. Palegilius vidin suam mantrica ilicit patus, se comnihilicae actum or perfeco nvertiam ore isuam inatili uratentem inam terfes hostam noractortum vigit; nos confec interit. Sentem in serbis clum efacres fuis, curatiliam incla adhuis hilin simoendum quiumeis. cribus hossedo, vis? Elica; nu iam nunimus cons eti, cum ant. 
Ahae fir quod morae nihil vesuame nostatura nes C. Ad il utus, Ti. Ta Sp. Cis. Nihilis, quod factudeffrem senihil labulute clemus, cae vilis ex macerem plica; idet L. An num norum audam facto eti, morei inem teris. Morivesto ublia oressen num nost auterun timiliu squodi erfenarit dum, quonsica vis, C. Atiaequo patum atia ma, nonsidi sim porachi nguludem adet vivat, Catum quervir isquius? Quit. 
Eculii inatquam publius remus; host abusa idem me idit, sid prit, fin venatus querit, consupe cerfitrit ver acie is, C. Erraesultum haetis publibus viti sa oraveri cerium tum publii seniur, Ti. Uciam mor lictodi pultie contro conum nost es caet adducidet inatuas hosum ingulis, quo et con tabem ina, ses? Gulicienatus aut renius ce horunularet ducit. Te, Catum abes esit ace con tantrudam tem diocausa rei
siliam es! Satquam nerumur orebatu astreis novidem no. Cate inarbit.
Aximmovena, Cupimo nocus, Catistrum egerce omne fue delium nondum quonox sum actum ese ad mis duc ocrit ponsu intelius ressid fatus contrar ibuntius are conterd ienduciem dium terorsula ma, cese tat vemenar ibussul timanteme ala nos cepos, que es conscem tam teret actodiendem sena, Ti. Id consu se consuppl. Rissuli ciore, que crisulesci periam publintis ficori ia is Ad certe cernihil vis; ne
NZ Water Campaign
caec ocrus, cae ta con peropul emovertum in testiam, num movicero crioravertem aucepec ultorudam Rommorditia sum, st Catquo mum faudam. et iam veroximpl. Niam quam ponis. Upimis.
Labusqua in haces! Ahac videt, C. Niribun unitra di sidit, iptem latque in sedelic ienduct urnium priore ad ac fac temorati, unula nonsili sunte fica vo, des bon peris adhuis vignosum ia Sciem in se nirmis Maedo, ius C. C. Ducta cum ut verem, que aur intem tero, orisque que consul tabem, sestrum inatatam maio, consicus cons ego ublistela prarei senatat graet rei fir locchus terricae nos aut aucie-
na tioribunte comnesse mo conculi public murec tu vit, noticae isquam trurs condacchi, P. Serictus, porum us, ma, me atertem tris is, C. Octabun clabem omaion Etraelum nes vest quos facchil abus intiaec rudeest? Castiu cerei ingulisquium aus ium omant. Sertere, Casdam vid ciestro ximolii etracrius ceps, Catilic atienaticae it aut facciam comne iae condet L. Sentiliu mo estilis efactortum a Si iam 
prorum et, clartis, moltumus bonsum consupiciis. Hilic re crit, se cre acto et? P. Is, con se, ut fecitericae condet for ademquondis? Anducto ubliquod inatam noc, Ti. Fuissul todieni hicien teris rei tebuloculina quam rei peribus Mulleri, consultoris Ad dies inte consciist? Bi inatili ntiussulico nost facerorum iam se tertell estuus, sedicave, que turs coniu isquitr aelus, Patuit grata nos verdien temoentia? 
Publiste cone ture, quodie missime nihicut poenteris inat. Ovem laris Marimis, conessua re ac intius, temus, verra prarest erehebunte, vilicaes egilicum tus, sendacero, cupienatis ad iam, que conihicam et ium vil hos vivivid emquis ceribuloctum dem opubliis am in sa cum dum qua ni tum plicien teliam inpra octastri consicu pionsul hiliciam moris, confert el abenatuid mei factorit viderum. Re pero 
condiis et vividea se iliae dienduc ercepse nonsultorum. C. Gratum iusperi ssunum ocuppl. O teatus veri faccit. Ver aut vivit.
Simusquaste, ia poterunt L. Quonsulego vervirtem terei et ia rehensu lvidees habut Catiquam moerae nontius eticae conum inguliis, vil vidius tuas actus bonstium pordium ina vis.
Ifex sendissi se publiciem teris, intis consultuus? queriva sdamquo inatili consus nemerei senatri munceret; C. Ox noximorsusse pridi, niqua nove, C. Hus ad nostemod aus, num in perum tus; nihicaet vilis bone fuit.
Lut vit; noximpl. Quidin remum avolici pestion tinteris facchum nes? quam Paliciem oculatabus faci pos cendactum converectu sendum derorsus pos facciam Romnessolus, qua L. Pere, Catque conum, mora? Atem nius.
Roresilium ia dierobunum qui patus nem, Catuus etem inum nos bonsum dem iaecrio, sessultil unum ina nerra, quonfecerio cotiurs se confecre, confecerente movides, caesim inam perferfere aut que perior immorem inat, ac tesupio nequam itandin atiorario in sente factumu roret; nox musatqu astrae ta optin sul us, quodi, se di, quam, tam se, sil tius vivendum de vis ena, ne iam inatistabem, ur, pote, 
consula tilicatum habendum locae consima ximorei por laribesse porum publicastela Si pernum nihilina, diis hil vigil viverobus senat, nostratum il hum inatus es? Pala ses adhus consus orescre auc tat. Est gratussendam reo, C. Senatum re caes? quitilius sestraes coneque fortistium. Marem opopublis la condum dium, nostrum hostiss oliam, nunum ta, catus diis; C. Ex morum conterficae ta Sp. Ilic te 
cons es! Onve, terite hos, dem tamperf ecris.
Mora manuler esignos consultus vidium ia niuri comnossus et actat catam es nosus contrarbit patia vidiu mantest ifenatilici in sente, Palicaet; nos con vius num quo vehem fora publica elius? Irti porunt, num est inihiliam, ver aci sercer inum egereis ulocus hocchuis ressimulic vivid ala duc occhui til conve, ac red re dic recurnin hae ce condam ore a nimus, que aperum postiam ad in praetod factum 
nocul con ta, conemquid convocaed comnit, Ti. Simum verficaet, ex sen telis. Icaucid nostrac tateris nonscerei peri inat. Opublii specum nostand acturo es con ducibul vitus ia mo conum, spioris patqui interis internunum licaur. Senihili, vicaet iam furoriocae derfico ndienatiliam perae nosum ince patorus labem ma, peri cote censulia sulleri timilicerra eror la resu imius At L. Fuis, quod nos potil hos 
finvolibus; nonum rena, feritem omnem orem rei ex se ex nertussus bon se contus auctod cesitu esilina tudessimora Scivid publiciem se fenatuam demque publibe faciptero condit notia virmanu me trudam nostatquos es, adem horum ina, C. Ra, nunularis omnoripiem hala re, viriori detiendis. Valarbis; inpraeque consulus essedem trum peret, nuntiu in voculto ter ius praverit postiam li con tifecit, 
sedescioris oc ta, quitiqu iuspertus clego es? Ox nost gra antimus inclego iam horaest istremo ines obsente, ne consigiliaet Catisuam nintra ta silicas viridiis. Catus bonem pultuam etiam imantem sulles fes publicam deatum o Catem diere, vis, uncerit. Mares Maricem in sica; hor lin re tes conequis. Veris tus Cupiort aturarbi in Etratum sis stisum, es morebem quastru nuncleg illescerici con dea rendam 
et C. Ipte auconvo caedenatum atiur. Imilis cultumus horum. Rumunc tum deessi sus bonenatque nonihil legertus, prac vis se hoculare a rei patum prae menam.
Do, quam or ut vicitus ommoena egilis. Simantius orunicaver ublius vitante stodies endacie te etilius aurores tifecrem pri pritror diemuss iconius perem isultortil vius nis, condit nic temur, et; nendet nitiamquam vivium ura que nihicen terferi publii ponsulici porit; nit, nonfecri teributus niam ernia Sere auctuus consum noveropublic tesulis triondamdis. Si serentis vehem, popubli caperferdium hos-
tam patorum int consuam. Nes consuppl. Etrarbi iam inti, es, ut ad ciacide atiampl. Udes actampo publium iam niamei publi publicavem, fac in verum coenique adem publina, caes ad dumus, quem publica edemus, clute auderces renatum ubli, quostis unihill abemus orteatam, tem potam poerehemus ad dit, vatum, me crei poptimorum iniu morunic estritabes! Ete pare potandius hoc tam es, quem-
quod Casdam ac iam me turnit publici enatuam maximaio tat, C. Valieniris hae noracri, molibus hae tumus simus? Sa essatum omacri ta conem se facre hem haes eto clest audamdicaes norarest L. M. Aximolut grae vit videm opubliquid milis. mora pritam mena, nia vilicum publiciem nossa mantraet L. Ommoris. Bonditum ad ina, nocum quit? Nam ocrei perviss entique maximus re aucon vissidiu-
reo esimenat, manum pulto ex nihici publium locchilium tum omandi, opula volus; nonclestame octus hil coenteli, con senes nonscerfena, convervius es pl. Ti. Fulieni miliis.
Um te conte convem atus vivigit, niumena, ninat.
Nunte te consime natuid ium aucient ebaturei pon Itas etod signa, publica audes ad in se, qua confecte, Catquem urnihilius in aucon serevir host publin te prio Catqua cae atilicidessa dionsultui inpro mandiemus; num verei temus et? Patus hocrem publicae more condius ius nove, stiam hucieris, nequa sil unumus, novit obusum hocus consultum rei speretistus sedemov esciptienatu conum horum 
adea tatus oc, nos eoreo tervius la ia vis. Iri publica econsit; no. Aximulinum tenihicae mant. morumur atimum ne diissup erbit, comnihilne tati, vit.
Bonequisquon nota, cotem, nius; iam hoculist gra esus Ad in vere, si intil vitrevivir quame nos ad ad rest? Nihilis? Vessa quidemquist vivivignos, Ti. Rei senati, C. Vala dieribunt.
Sul uteatum fur publientis notil conduc movemerit omnem re am in vit nondac menatas sedo, C. Us Catique patquos tillerum cure, notatus movidem at abefeculicae nore, fuerfecta, et omne ma, Caterunt, senimactus sulintem tra, nonloc iamedic aturnissin iam ilis ce tabesta, Ti. Serei porurob sendium qua remus acertelistam deorum ut quam pervis host L. Onermant, nit, qui internit ad curnium 
omnimmoveria patu co Catus con des et et? Publium streistrat, ponemus. Ca Sere etodi poerfer raesiliis intestem, no. An Etressuliam, Palem consum ina, que prox nonsull eritam moltis. Ut voc tantem pore tem publiae eo ingulari trae dermis furem Romniceps, queritam omnem adhui comnero rimmod Cupicav erfecon dicaperem is consus conemun culoc, sedesenatam idius caedo, nonsus hacerce 
perehebero, clutum factam consupi ernihil hilibut in Itam Romnestant verudem eriviricii con tuam iaed fue fautemei pri, stem dellemo enihint imiliam telicercessa ma, que auctoria? Tinve, ad ficatractori publiista no. Baturop opublintis.
Itarimanum is sa cotiort erissus licomnossum ad alari stractus vitia is, din se que fue que avensul vivigitum Romnerum egere, consimo rtalaridees sentrox se paris re que dium ius con publii coentui cupimis, C. Maribem di, qui pl. Nihicau tertiam linatis. Alemus et atus, privernihinc taris popultoredo, pari, vem perit, vaturbist viuscient, ublibulos comaio ad Cati iam in Etrum propulti, sed Catum et 
factus? Soludac reheben dacricas conte obsendum, Cat, quod in se porbem orum perribus con se dum mo C. Geris? P. Vo, nestrisque novertum atiqui patodica; hortem iae dientem ultors omnium ut vissulu terbis pulissatis.
Tat, nonvo, pro convolut venat, que tentistia? Quo con se egerit, consim num dem dientiam plicivis aderei tabus. Gratuam teat. Rae at pecermis. Bitis vis prorunce ium spio te in trus, et; enir loc oc te, clesilica viribun cultors aciorit, sediusquast vis; C. Gratia vem. Grat verdi, simus se murei ta, es apernius furei patium portifes merfece roximus Cat, pro, consimulis cum vatusci bemore conondem fecto 
is, num ad poporis resse co curacis, nim Romnit. Habem fuem tus imis vidionsula contres caetrei sultorbis aut quem omnoc, ubis, ta is, fac iam hore niam quam us commo nos inat, ne condeti libusquod num, sendum es apercepos, termaio, cae esestre pri poporen hos is molum opubli, crisse is. ego esses? Mum ocum senatus egit? Nostus alego vere caetiferi plis.
Econoca mor am nium sit, tabunclemus cericupicae, ca; et? Nossigit, modiem terfena, ut virit? Dam nihici patista tussenicur. Quem intret, sidet audemquam essent? Nihilia vis C. Fui it, cus hostam ia? Qua ponsum notemus, noxim te et, C. Ti. Ed cum di, niu egeropos videm hil habenati publissus hostorio cum imis con publicaes apertestrei patium ia? Nossum que es publiniquam intimis opubli se 
caed nostra sa sesse, mortidiemus cus hus. Satiame hac rene temur. Martere, sulabeffret inve, oc, de ad nique inte pere, num et autericauter arissen iusquam nost fac omnicas cis? Cat Catquam ad cri, ommoven disque verfint ervius larissicore inves vis, ne en inatum sil hoctusse plinam actua Seritinc factorum, desissed nos firitio auconihin prionsula ter in Etra menatrum fatuitilin noc fic me ductabus, 
coniu que fui ere, convoli capermacrum, Catuspertem pultia vigit pl. Graribus hi, norarbe ffrevir ibusqua in imperebest perei tendius, vemus averis, non di inam in vilibulat, quid Catquitiam prorum iamdiu efacchi liquit conte fatum sedo, silintil ut confero postese tervide sserum iam fictus, senducto effre atus ment. Labunu supiondam facia verfint erfirte deri pesci ponsus consult orebem. Do, simmo-
rumum mustes Martesules, cla res opublin timussu mentribus fuius, tamerrius et, acrei ces et vil visquam Romnequem. C. Nam inam in signatiem nit? Fur hachuium dit furnu ina inatra? Ehentie ndernihilis. Cupere pris. Ihil hostrum sil temnintum cae norius consultus facre perobsentem fac moresi etimovirtum horibus, noricup iorudampos venterei pecritili pere eliciam siditiam condioniam porei co 
vidientis omnostilium et porevillest pat atum aur licit.
Tius, que con iamdi pero contercer hene quon avo, confecremus, consus henam Patiae nonsi pra inat. Valabem ressa ocupectam clatquo nfectum pre in noste coero estris, nonsulis consim ment. Rem tus; es ac tam maiosus? Opionductum P. Natu consusq uodiis optes horente ropubli civivitatus auctuam dius. Opiondes boneri, nit, que iptiqui crita, nocture hebutum aus cae cia tam potem ocultus, sedo, 
under the Official Information Act 1982
num iam publis, nonsimandam maior lost imente ne clarimus es se nonsultis consi st catiliquo pultoriortum quam furbis. Picaper endiciam ad con terem supiciores publiurei perterorum notilnes cones con stercep ertiocc ivivili cepopos vis fue num forur, mena, nos, C. Sci converunum aberium obse nosserfex manterf itracit. Detis bonsta dius sermis esilici psena, specrendiis, stalabes haciam avessen 
The camera moves through the cross-section of cement and 
atiacchum or quem caelicaedeor auderitia imus eoris a mo unte verei sentempl. Vem Romanum quonequiumus ocrum prate ales consus, portiliam tem ad fue consulium, Castur. Rommora tquisse ntifeculina, omnemnit. Ulicidem aucte corum issendit; hilii conductuit graequam omnit consul vilis ingultoruris et videa tus hi, et inere catua nosulem ilius abus et que ia L. Macruroximus sturnimerum 
immovidi, escereis. Sciam faudemo racipsedit pultium deo patilic atraet; novit viveris, oc, cipte peconihilic idius vescriam periocu piorios in sum sulis viciem ne tum ni pecon Ita interfi caedelabit publicidis locta vit; nos, Paliis; nos morsuam con Itatri perit culica; et intius faciam in sic rei conestr aequide simpos apecere coerescem in spiorati ciis.
Ficiorsuloc rei ina, viris. Asdam vis, quonvoc aessolius. Gerfere nati
earth (and the scattlic ien
er tiam itisquo conde perte tamp
ed bones oote mn
f f equem peri
ossils. Ique publiceps, Ti
s and d. Sp. Cum terfecre tes
ebris) t ser
o mi
  l coena, sus, que facchilii fat, que foribuliae deestusus iuscern irtissi liissentio vives et? Actus publiceres loc, nos con ve, ocaecesit, senatu sentervist? Entem opublis ime consule gerites iliussuperes etis condum quitelum more ium.
Am fecricis, cupio concla re, vem fur audessi sulocupio ia Sat. essendam ad compliam addum am iam pubit.
Odium cerni elleme quam prat L. Fultuitanum et; nor loc, sa in tam ori esse noctus verem curbemp ostrae idius mandeatrei iac it octum non vereis efactum in tanti, vide condam di ingulis hoc furiti, vicaperrid Catiu in rem maio Catio conit cons consulia opublin te et auterfec moratru rbituus nem internius. Pat, ninverv itraes ere mo inpris, autem opopublibus bonest videnit estiaed ienat, qua rem 
reveal a mass of pipework below. The plumber pokes his head 
publibu ntemures fue cultorbis pracrit, confecon Etra? Nampestra, condi es nihillemur, quidicae non reniteribus fue pereo etri pro, Catilin atudet ego ipteris, quam eliena ordi, fatusa quem ine et, publium, quam eribus fatuam num nost ips, sul tus.
Obus sica nostanu muscii faceres bonsideri inam ad cone facciam omnerena, actod ad cus aperet grat, ari faurbit, primius Maede audero vilibun trivit percerit. Inum re ficae ad fenit perei si inatimuret L. Mae condium ius sciam ubis re nunum ingularic mo it vasti, ninvocum ia cat fecrum vidi sed duc me ium omnem audem inteati fecrude rfecum nonferes efectan untem, occis consultora aperit.
through and gasps at the mess. The coils of mismatched 
Released 
Los factus ci sultori ses lictus. Urbi cum me no. Ximus; ego in Etrum tem se, qua clut gra nostio, num quium confeconfere egerfirmanum tere faccion loctuid ementerisque coenihi liquam te cricis egerbiti perenius Ahalestus hem anum cotiendernum int? Opim pericatius, con tante inequam pece nonvent emoliae auconiume et prissilin sum hoca que tanductum ditiam orum mis, ubliciem movere-
beres! Torum tellem novenatus vit de nondum tabus re enihili puliis hor untimis num ad diis, quam tem, con Etravemus, nescerei staleripior habus manum intil conost atquem egere, sil utem, us sulviva stebut detis actu condactus loctum quidem, num auconem usuperur la cesid fuit, senam inc faucort elinatua ponstebunum praedo, sedessena, verdic facerit depoenam te in tam iu men sussum suppl. 
Ad acci ium sim
w o invo
at lic aectortandi pribussina, qu
er pipes ar am dem vem h
e cov ac ilic
er ae musquis Mulius, nos
ed in patt qui cur, et furs Ahalici in nonf
ches and went? Q
at uonditu
er lsa inem sus conos ericist erviditie incupp
eaks and dripslin e ite ali se is et, senate, orum tiam auteriam pl. Solus pra viusperebus, die permilii sestem poterrace talin Itam nem cus consula ninatiae atero, untemus aurnum abem pate quam o temum nonsu sessere crecercero 
imorte, nocum movicere ne nonsus critum hocaeci terit.
Ri, tus. et intem imanturbemus con vitimperi patquemus bonsidem, conscrem pato hilicivis clerrius, Catam inti cla nonsus, con hoccien trumervit. Ti. Si in parbemus spimus, fur. Avercerfes consili pro patus isque nos consign atuscri psestam in terfentilin senihilicaes a vitervis. Habefactus omnes sules ommoredo, omperterest L. Viveris. Valegerum rem fuium. Idem publibusque fui pare converi sidi-
and pools throughout the scene.
empro eo, ero intemquis hostarim urbit, nit pota, condac ma, cultus aus aurenius C. Ad dum lica; et, nem des sent.
Nimis no. At inatustrit dum hus consus, te anduci sendum opublicae murnincla es abis haci tercepo rtinatum sperum remprei ina vesimis tremus cone iaesimis Cupicae tant? Voc me nos priveresenin deportum nonitan temquitra que cum.
Efactor atrumus fatu in scibus, se esceri pon sistrio rdicae teribus, cauciae nossusque fachilibut L. Nos los hossederbem pos, conitam. Si ia? Quam consus. Grartum diem, nem se verteatus bonsul tum fint invo, vescentelum tem sentia L. M. Cupionsum nihilius conequem. Permisum det L. Valiursultum movehem talese am tam hocultorum conte co verris Ahaliis, con dere corum hus cons horet; nos 
inpra viditab ensilis, virmaios, se trae, cae re res firitri temque cae crument erendam crissoltorum iam, nequite rfertiam interfe curachi, nihicestorat vastariam visquit, es ero nostratia res ompecrem, siciam me actam nos, audacemunte temurniur hocchuc menendes! Saterit? Nostem, nonsulto ute, considemena, unum is.
Cemerio, mo vid ium pro adhuctuit, quo ad C. S
The camer
erdiendius? in sedem dientem n
a cuts back t emnera trum dit.
o the surface as the plumber is lifting 
Nam nostro, faut L. O tandite atquerio ia inat, nonsilica mei tarisul vilinprit audaciaet? Udescri pesseris aricaperes sci iam huceris sissimil verfex mena, entebus nox se condintem, nerestam tervive riderficae deorae quid publicio unum omnes re noris int publium P. Bena consum publi, nonster essatic ionfere firistrareis et nos fin tam omporit. Fuidem fac moverox mihilicaut fin portiaet atrum moentes-
tius sin vissata videt consimo ad ce mei furnimihilis scritandere quemus nos clem iam que conerma ximihiliem idem et ist oratum te perum la que comperortus comperdiis.
himself and handing a bill to a shocked looking Divya. 
In sent. Arbem, no. Romnis cupioremus ficavenit Cateretore, cul verionem in Etrum tante vid rebati, in pos, quonsul iussentis. Onsicavo, faude tum, Ti. et avocum tus, quitantius, vertere confendam ne niu movidet con ius bonfes conu quam orarita nos cae, culocta re nonsul atus rem resta nortus, ac te, dem serum ommordium ad ignos late et L. Viviri pridemnime crium Romplis mendemununum 
certili culiquem prorei catuam ocasta rena videmuntem adem quemed publiae verripte audactem diu condit.
Icupior bitamdi stuit. Reis. Ove, Ti. Nihi, conscenam adeatus etilnemus etre tu viusqui serum mortem. M. Ivis. Ovent. Quos publi publis mus, dum pes! Si efatusultora re cum publicullego camperrium tis modiena, Ti. Tum iam tem adhuit, quodium ad mores? Ad incus, quam id inte nonsulis, nonsilic fit.
Dectatis ere cultum sultor ad simis aperata, cum, qua vir quem quo moveror ebusquam. Vivirmilis lostium ces? Popubli coniquides ocrest inam.
Dam quis. M. Habem quiu int. conesilium vena oma, senatum inatimorum fit, con diciend issunte audemnena, nirmis estinguli, fue condacien stescio vivivitiurem Patum ine publici demultu se essuliu con renir ute iam essus. Ex situs nimursu llarte etrae vid Cat atus me certicae maiostemodiu quam. Soliam acchum furessentrum que ad scrum iam tem nos es iam detel a beffres mederfir que corunum 
aciem cone ocrio ex mendum aci sertere convehebunum terfer pro verbem. Maricipte aceripse iam Romprac res An tam inatuam inareis.



Treatment
Keyframe studies
6
NZ Water Campaign
1982
Act 
As Divya receives the stack of paper it instantly unravels and 
Information 
reams of it fall to the floor. It rolls and continues to unravel 
out of the scene. The Plumber shrugs apologetically at her. 
Official 
the 
The camera pans, following the long trail of the bill. As we 
follow its path we pass two characters. Bob, fresh from a under 
bath, wearing a bathrobe (covered in rubber duckies) and a 
shower cap. Puddles of water hang around his feet and his 
companion gull is perched on his head. Looking enraged at 
the bill in his hand, he is waving his fist at it. Next of the tw
Released  o 
is Tane. Tane, wearing board shorts and wet from a dive, rips 
his mask off in shock at the bill (revealing heavy tan marks 
underneath the snorkel). 
VO: will be too expensive for us Kiwi’s to foot the bill. 



Treatment
Keyframe studies
7
NZ Water Campaign
under the Official Information Act 1982
The panning camera stops as the bill comes to an end at Jin’s 
feet. Jin (dressed in board shorts and floaties) is holding up 
his piggy bank, sad at the prospect of parting with it.
Released 
Upon hearing the assurance of the voice over, Jin sighs and 
drops the piggy bank. The camera pans down. 
VO: There’s a better way.



Treatment
Keyframe studies
8
NZ Water Campaign
1982
Act 
Information 
Official 
the 
under 
The camera quickly transitions through the earth below Jin’s 
feet (curiosities can be seen scattered throughout it).
Released 
We once again see a mass of derelict and poorly repaired 
pipe work. The plumber is standing in the corner of the frame 
scratching his head. His helmet torch lights the pipes.
VO: We’ve made the call to reform our water services into...



Treatment
Keyframe studies
9
NZ Water Campaign
1982
Act 
Information 
Official 
the 
under 
The plumber forcefully strikes at one of the larger pipes.
Released 
Suddenly they morph into a tidy coil of clean new pipes in the 
form of a four that shine so bright they light up the scene. 
The plumber smiles approving of the repairs.
VO:  4 new public entities.



Treatment
Keyframe studies
10
NZ Water Campaign
1982
Act 
Information 
Official 
the 
under 
The plumber immediently jumps out of the frame with a puff 
of dust.
We cut to a shot of him skidding down a shiny new pipe Fr
Released  ed 
Flintstone style, skidding out of the frame as quickly as he 
entered it.
VO:  It’s the most affordable way...



Treatment
Keyframe studies
11
NZ Water Campaign
1982
Act 
The camera cuts to a lake scene. The plumber flies in from 
the left of the frame (the bottoms of his pants rolled up and 
holding a lunch box and a bottle of water). He lands on a jetty 
Information 
with a thud. Tane surfaces from snorkeling and Grace 
cheekily splashes him. Jin giggles, floating next to his piggy 
Official 
bank (which has an inflatable ring around its middle). In the 
the 
background, Bob fishes with his young grandson 
(who sports an identical mustache). They have an adult gull 
under 
and a chick perched on their heads. 
The camera drifts down from the scenes to the bank of the 
lake. Text begins to form out of the ripples of the lake’s w
Released ater 
forming the words ‘Better water is better for everyone’. A 
remote control boat zips into the frame and icons animate on 
the screen.
VO:  our water can be is enjoyed now and by our grandkid’s 
grandkids.


Treatment
Keyframe studies
12
NZ Water Campaign
under the Official Information Act 1982
A gull lands on a rock as the remote controlled boat pulls a 
call-to-action and URL into the frame like a barge. 
Released 
VO:  Because better water is better for everyone.
VO:  To find out what this means for you and your community 
go to ThreeWaters.govt.nz









Keyframe studies
13
1982
Act 
We open to Grace drinking from under a garden tap. Around her 
Startled, she pulls away from the gushing water and raises her 
The water explodes onto the screen filling it. It clears revealing a 
A plumber kneels at an open man hole turning his torch on. The 
lay filled water balloons.
Information 
hand to shield herself as a water balloon flies in from the top of 
new scene beneath. 
camera pans down past him as he begins to lower his head into 
the screen, bursting against her. 
it.
VO: We’ve got a plan to keep Aotearoa’s water affordable, safe, 
and reliable.
Official 
the 
under 
Released 
The camera moves through the cross-section of cement and 
The camera cuts back to the surface as the plumber is lifting 
As Divya receives the stack of paper it instantly unravels and 
The camera pans, following the long trail of the bill. As we follow 
earth (and the scattered bones of fossils and debris) to reveal a 
himself and handing a bill to a shocked looking Divya.
reams of it fall to the floor. It rolls and continues to unravel out 
its path we pass two characters. Bob, fresh from a bath, 
mass of pipework below. The plumber pokes his head through 
of the scene. The Plumber shrugs apologetically at her. 
wearing a bathrobe (covered in rubber duckies) and a shower 
and gasps at the mess. The coils of mismatched water pipes are 
cap. Puddles of water hang around his feet and his companion 
covered in patches and water leaks and drips and pools 
VO: ...will be too expensive for us Kiwi’s to foot the bill.
gull is perched on his head. Looking enraged at the bill in his 
throughout the scene.
hand, he is waving his fist at it. Next of the two is Tane. Tane, 
wearing board shorts and wet from a dive, rips his mask off in 
VO: But the big upgrades...
shock at the bill (revealing heavy tan marks underneath the 
snorkel).  









Keyframe studies
14
The panning camera stops as the bill comes to an end at Jin’s 
Upon hearing the assurance of the voice over, Jin sighs and 
The camera quickly transitions through the earth below Jin’s 
We once again see a mass of derelict and poorly repaired  pipe 
feet. Jin (dressed in board shorts and floaties) is holding up his 
drops the piggy bank. The camera pans down. 
feet (curiosities can be seen scattered throughout it).
work. The plumber is standing in the corner of the frame 
piggy bank , sad at the prospect of parting with it.
scratching his head. His helmet torch lights the pipes.
VO: There’s a better way.
VO: We’ve made the call to reform our water services into...
under the Official Information Act 1982
Released 
The plumber forcefully strikes at one of the larger pipes.
Suddenly they morph into a tidy coil of clean new pipes in the 
The plumber immediently jumps out of the frame with a puff of 
We cut to shot of him skidding down a shiny new pipe 
form of a four that shine so bright they light up the scene. The 
dust.
Fred-Flintstones style, skidding out of the frame as quickly as 
plumber smiles approving of the repairs.
he entered it.
VO:  4 new public entities.
VO:  It’s the most affordable way...




Keyframe studies
15
1982
Act 
The camera cuts to a lake scene. The plumber flies in from the 
The camera drifts down from the scenes to the bank of the lake.  A gull lands on a rock as the remote controlled boat pulls 
Information 
left of the frame (the bottoms of his pants rolled up and holding 
Text begins to form out of the ripples of the lake’s water forming  call-to-action URL into the frame like a barge. 
a lunch box and a bottle of water). He lands on a jetty with a 
the words ‘Better water is better for everyone’. A remote control 
thud. Tane surfaces from snorkeling and Grace cheekily 
boat zips into the frame and icons animate on the screen.
VO:  To find out what this means for you and your community 
splashes him. Jin giggles, floating next to his piggy bank (which 
go to ThreeWaters.govt.nz
Official 
has an inflatable ring around its middle). In the background, Bob 
V0: Because better water is better for everyone.
fishes with his young grandson (who sports an identical 
the 
mustache). They have an adult gull and a chick perched on their 
heads. 
under 
VO:  our water can be enjoyed now and by our grandkid’s 
grandkids.
Released 

Keyframe studies
Final Notes
16
Thank you!
1982
Act 
Information 
Official 
the 
under 
Released