TEL +64 4 473 0111
FAX +64 4 494 1263
Level 11,1 Grey Street, PO Box 25620, Wellington 6140
New Zealand
21 December 2021
Todd
Our ref: F30120
[FYI request #17665 email]
By email
Dear Todd
Request for Official Information regarding expenditure on promotional items
I refer to your request under the Official Information Act 1982 (OIA) to Maritime NZ on 23
November 2021 for the following information:
“Under the OIA I seek details of the total spent on Maritime New Zealand branded
merchandise including keep cups, Pierre Cardin branded notebooks, and any other branded
promotional items, in the current and past two financial years please.
I also request copies of any analysis or correspondence discussing the expense in the
context of prudent use of government money and the expected benefit of such expense”
We have considered your request under the Act. Accordingly, attached is a document with
the information you have requested. We have provided context notes on the use of branded
material in the enclosed table. This material falls in to two segments; organisational identity,
and campaign support.
We do not hold analysis or correspondence specifically discussing the expenditure of funds
for these purposes, therefore this portion of your request is declined pursuant to section 18(e)
of the Act, on the grounds that the information requested does not exist, or cannot be found.
While Maritime NZ is not solely funded by government, all internal and external expenditure,
including communications, marketing, promotions and otherwise, is reviewed carefully as part
of our annual budget cycle to ensure that expenditure is prudent and designed to deliver
specific benefits. You can find more information about the nature and structure of the funding
Maritime NZ receives in our Annual Reports, available on our website.
Branded collateral has largely been focused on supporting the work of the Safer Boating
Forum, through the use of the Safer Boating brand, and on promoting the use of beacons for
rescue purposes. Branded collateral plays an important part of the marketing mix. The
collateral strategically supports key messages and interventions aimed at reducing fatalities
and incidence of harm amongst the target audience. The branded collateral is an effective
way to increase the awareness of the key messages.
You have the right to seek an investigation and review by the Ombudsman of this decision.
Information about how to make a complaint is available at www.ombudsman.parliament.nz or
freephone 0800 802 602.
If you wish to discuss any aspect of your request with us, including this decision, please feel
free to contact me.
Yours sincerely
Anna Dwen
Senior Advisor, Government Services
In 2020/21 Maritime NZ spent approximately $106,568.11 on branded merchandise and
products.
Item
Detail
Cost
Context
Maritime NZ branded
$54,547
This includes all personal protective equipment (PPE),
PPE, overalls, and
(total includes
work clothes and wet weather clothing issued to
branded clothing
some not branded
Maritime Officers and Port State Control Officers for
clothing e.g.
working on vessels, in ports, and at the scene of
trousers and not
maritime incidents. They, and other Maritime NZ staff,
branded back
can also order branded corporate clothing. Branded
packs for
PPE and other clothing helps clearly identify Maritime
computers and
NZ staff to stakeholders we work with.
documents)
Safer boating
Various items,
$32,941.25
Promoting Safer Boating campaign safety messages
summer campaign –
including
at events and through interactions with boaties during
banners, collateral
lifejackets,
boating safety events, the ‘No Excuses’ campaign,
and other
waterproof cell
and the summer campaign. The resources were used
promotional items.
phone bags,
by Maritime NZ and were made available to partner
promotional flags,
agencies on the Safer Boating Forum to use with their
brochures and
communities and audiences.
other collateral.
Marine oil spill
160 hoodies.
$17,702
Branded clothing and backpacks are used to help
National Response
clearly identify members of the national response
100 polo shirts
Team clothing and
team at a maritime incident. The backpacks are used
backpacks
75 backpacks
to carry necessary equipment and documents.
Rescue Coordination
15 shirts and
$1,067.86 (clothing)
Branded clothing is used to help clearly identify
Centre NZ clothing
jackets
RCCNZ staff.
$310 (torches)
and magnetic fridge
Final payment for the magnetic fridge torches
torches
produced in 2019/20.
In 2019/20 Maritime NZ spent $90,221 on branded merchandise and products.
Item
Detail
Cost
Context
Safer boating
Various items,
$29,000
Promoting Safer Boating campaign safety messages
summer campaign –
including
(lifejackets)
at events and through interactions with boaties during
banners, collateral
lifejackets,
boating safety events, the ‘No Excuses’ campaign,
$16,000 (other
and other
waterproof cell
and the summer campaign. The resources were used
items)
promotional items.
phone bags,
by Maritime NZ and were made available to partner
promotional flags,
agencies on the Safer Boating Forum to use with their
brochures and
communities and audiences.
other collateral.
Maritime NZ branded
$37,944
This includes all personal protective equipment (PPE),
PPE, overalls, and
(total includes
work clothes and wet weather clothing issued to
branded clothing;
some not branded
Maritime Officers and Port State Control Officers for
branded coffee cups
clothing e.g.
working on vessels, in ports and at the scene of
trousers and non-
maritime incidents. They, and other Maritime NZ staff,
branded back
can also order branded corporate clothing. Branded
packs for
PPE and other clothing helps clearly identify Maritime
computers and
NZ staff to stakeholders we work with.
documents)
Coffee cups are given to new staff at their induction,
100 cups
$777 (cups)
which also contributes to Maritime NZ’s sustainability
efforts
Rescue Coordination
1,000 x magnetic
$2,680 (torches
Distributed at boat shows, outdoor safety events and
Centre NZ collateral
fridge torches
to visitors to promote distress beacon usage, including
$1,000 (cups)
the url for the website to register beacons and list
100 x cups
$2,020 (pens)
emergency contacts.
1,000 x pens
$2,600 (phone
1,000 x phone
pouches)
pouches
$800 (carabiners)
1,000, x
carabiners
In 2018/19 Maritime NZ spent approximately $36,999 on branded merchandise and
products.
Item
Detail
Cost
Context
Maritime NZ branded
$18,850
This includes all personal protective equipment (PPE),
PPE, overalls, and
work clothes and wet weather clothing issued to
(total includes
branded clothing;
Maritime Officers and Port State Control Officers for
some not branded
branded coffee cups
working on vessels, in ports and at the scene of
clothing e.g.
maritime incidents. They, and other Maritime NZ staff,
trousers and not
can also order branded corporate clothing. Branded
branded back
PPE and other clothing helps clearly identify Maritime
packs for
NZ staff to stakeholders we work with.
computers and
documents)
Cups are given to new staff at their induction, which
100 cups
also contributes to Maritime NZ’s sustainability efforts
$749 (cups)
Rescue Coordination
2 x Tables Cloth
$5,000 (display
Used by Rescue Coordination Centre NZ to promote
Centre NZ collateral
materials)
beacon usage and safety messages at events
2 x Wind blade
throughout New Zealand.
Flag
$620 (pens)
1x large display
$780 (drink bottles)
banner
200 x pens
200 x drink bottles
Safer boating
Various items,
$6,000
Promoting Safer Boating campaign safety messages
summer campaign –
including
at events and through interactions with boaties during
banners, collateral
promotional flags,
the ‘No Excuses’ campaign.
and other
lifejackets,
promotional items
brochures and
other collateral
Corporate gifts –
65
$5,000
Bone and greenstone carvings presented to
Manaia
dignitaries at special events.
Document Outline