1982
Act
Communications &
Engagement Info pack for Te
Ohu Poutoko o te Tāhuhu o
Information
te Mātauranga
Official
Future Education
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What wil this pack provide?
1982
Act
1. An overview of the Communications and Stakeholder Engagement (CSE) Group
2. How to engage with this Group and request support via the Comms Account Team
3. Detail on specific aspects of reputation management support:
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• Media Management
• Social media
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CSE Group: why are we here?
1982
Act
We understand the differing perceptions and behaviours of our audiences, engaging them with the right
story, in the right way at the right time. We create relevance to protect and enhance te Tāhuhu o te
Mātauranga’s reputation.
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The CSE Group
Māori and Pacific Communications
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works across al of the organisation’s business
Comprises five functions providing strategic
teams providing specific communications
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communications leadership & advice, product and services
advice for Māori and Pacific audiences.
to the business and our ministers.
Communications Accounts =
‘Central Gateway’ to the Group
is a team of Business Partners
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dedicated to specific business
groups. Your Business Partner is the
Online and Digital Communications
central way to request support
manages the main websites,
across the CSE Group. You can
social media communities, online
contact the team at:
consultation tools and publication of the
Official
[email address].
Education Gazette. They provide advice
nz. This team also includes the
on digital best practice and analytics.
the
Media Team.
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Brand & Corporate Communications
Special Projects
comprises Insight, Brand Management,
provides specialist advice on
Creative Design, Internal Communications,
specific projects like the NELP,
Events, Print & Warehouse Management.
Food in Schools and The
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Education and Training Act.
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Reputation Management: Media Team 1982
Act
The Media Team is made up of a Chief Advisor and two specialist Media Advisors who sit within the Communications Accounts Team.
The team provides support for media inquiries right across the organisation.
Most media queries come via the media inbox (
[email address]) and the team works to the deadline provided by the
journalist. There can be some flexibility in the deadline depending on the news organisation and the variables driving a particular
story. But the news cycle is now 24/7 and deadlines tend to be short.
Some of the most
frequent media queries we get are about:
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• Buses or school transport
• Standdowns, suspensions and exclusions
• Capacity and overcrowding at schools
• The school lunch programme is also a regular query of late.
• Zoning
Issues range from food wastage, plastic wastage and eligibility.
• Specialist services
• The curriculum is another popular one, across a range of issues
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• School property across a range of issues, but most regularly about
what’s in there, what should be in there and regularly about
aging infrastructure and inadequate property maintenance
sex ed and consent education.
•
the
Attendance
• Also teacher supply.
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What happens when a media query comes in?
1982
Act
Media query
received
Occasionally there are variations to
this process. For example:
• If the Dep Sec doesn’t agree with
the response. It can be sent back
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Response
to the SME for further work and
approved by Dep
Sent to business
Sec & sent to
team inbox/SME
resent to the Dep Sec for sign off
Media Team
• The Media Advisor doesn’t agree
with the response or like the way
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it’s been written.
The other variation is if a request is
made to interview the Dep Sec live or
the
to do a pre record interview. The
Media Team can provide some sage
Draft response
advice to help Dep Secs through such
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reviewed & signed
SME drafts
requests.
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response
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Social Media Presence
1982
Act
One of the other teams within Communications and Stakeholder Engagement to highlight to you is Social Media.
Our social media channels have been a key and are effective at increasing the Ministry’s reach, engagement and
reputation with the public over the past three years.
We have five social media platforms, and each has a unique purpose. The channels are:
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Facebook
Instagram
LinkedIn
Twitter
Youtube
There’s more inf
o here about social media policies and guidelines. Or email S
Official [email address]
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Peak Bodies
1982
Act
Iona meets regularly with two peak bodies forums:
•
Rāngai Reo Māori – representatives of Māori Medium peak bodies from kōhanga through to wānanga
•
Schooling Peak bodies – representatives of English medium schooling peak bodies
Both of these forums were initial y set up as weekly Zoom meetings in response to COVID lockdowns in 2020,
to share information and identify and manage issues as they arose.
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Rāngai Reo Māori hasn’t chosen to continue regular
Schooling Peak Bodies have continued to meet with Iona for fortnightly Zooms,
forums with Iona at this point, but instead meets with
which are an opportunity to provide updates on Ministry work that’s of interest to
her (and Daryn Bean) on an issues/events basis – eg. to them, and to discuss issues and insights in an informal setting – eg. student
discuss the decisions about Te Mahau/Te Tāhuhu; and
attendance and engagement has been a focus of ongoing discussion by the group.
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on the current COVID response.
Te Rāngai Reo Māori:
Schooling Peak Bodies:
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• Te Tauihu o Ngā Wānanga
• NZ Principals Federation
• Post Primary Teachers Association (PPTA)
• Te Rūnanga Nui o Ngā Kura Kaupapa Māori
• Te Akatea – Māori Principals
• Secondary Principals Association (SPANZ)
• Te Kōhanga Reo National Trust
• NZ Pasifika Principals Association • Association of Intermediate and Middle
• Nga Kura ā Iwi o Aotearoa
• NZ School Trustees Association
Schools (AIMS)
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• NZEI Te Riu Roa
• NZ Area Schools Association
• Association of Proprietors of Integrated
Schools
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Peak Bodies continued…
1982
Act
Iona also shares email updates with these two groups ahead of significant announcements that are of interest to them. For example, if
Ministers are making an announcement that relates to the organizations' they represent. These are trusted groups to share an in-
confidence heads up so that they’re prepared for the potential questions they might get from their members or media etc.
Where these updates are relevant to early learning, she will also send these to the members of the Early Childhood Advisory
Committee (ECAC).
Iona’s office sends a weekly email to LT letting them know what external engagements Iona has over the coming fortnight, and which
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person in the Office wil be supporting the preparation for each meeting. The lead person in her Office wil let LT members know if
there is any advice needed from their groups for Iona’s meetings, or if they/a representative need to attend these meetings.
Key Contacts
In terms of the two peak bodies forums specifically, the key contacts in Iona’s office
Official are:
• Sophie Wilson for Schooling Peak Bodies; and
the
• Suzanne Allen for Rāngai Reo Māori.
If LT members would like to know more about these forums or are interested in engaging through them, they can either discuss with
Iona directly (and/or Daryn for Rāngai Reo Māori) or they’re welcome to contact Sophie or Suzanne.
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Information
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Document Outline