133 Molesworth 
Street 
PO Box 5013 
18 June 2021
Wellington 6140 
New Zealand 
T+64 4 496 2000 
Paul Jones 
By email: 
[FYI request #15529 email] 
Ref:  
H202106586 
Dear Paul Jones 
Response to your request for official information 
Thank you for your follow up request under the Official Information Act 1982 (the Act) to the 
Ministry of Health (the Ministry) on 29 May 2021 for: 
“Would you please provide all documentation and notes discussing marketing and 
promotional material plans and ideas that incentivise persons to take the Covid 
vaccine.” 
Your request is refused under section 18(e) of the Act, as the information requested does 
not exist. 
Under section 28(3) of the Act you have the right to ask the Ombudsman to review any 
decisions made under this request. The Ombudsman may be contacted by email at: 
[email address] or by calling 0800 802 602. 
Please note that this response, with your personal details removed, may be published on the 
Ministry website at: www.health.govt.nz/about-ministry/information-releases/responses-
official-information-act-requests.  
Yours sincerely 
Joanne Gibbs 
National Director Operations 
COVID-19 Vaccine and Immunisation Programme 

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