Dear EECA,

On Gen Less’ “say no to short car trips” campaign -
How much has the campaign cost so far?
How many bags with the campaign branding have been made so far?
Was an ad agency appointed to help design the campaign? If so, which one? What was their budget? And can I please have any documents they provided to Gen Less/EECA on the scope/design/brand of the campaign? If an ad agency wasn’t appointed, then I’d still like any internal comms guides that fit that description.
Was any market research done to inform the campaign? If so, which company carried it out and for how much? May I please have the results of that research too?

Yours faithfully,

Barry Garrick