This is an HTML version of an attachment to the Official Information request 'Communication regarding Population Density programme'.
Population Density - 
Time horizon: 12 months/start of MVP.
Reference: adapted from 
https://app.xtensio.com/, 
lean canvas
and generated from Data 
Ventures lean canvas 
template: https://github.
com/dataventuresnz/ven
ture-dv
the  
Problem
Solution
Value proposition
Advantage
Customer segments
Right now population count are done 5 yearly 
Broker the mobile location estimate data from 
With the trust of Stats NZ backing Data 
The transparency Data Ventures operate sunder  Central government, local government, crown 
via the census. A lot of government decisions 
all the providers to gain a 100% picture, use 
Ventures, we are one of the few operating 
is a part of what builds the trust. As part of a 
entities, local authorities, council operated 
Act
are made from this data and not having more 
Stats NZ IP around Population Statistics 
models that can allow all competing 
government agency, Data Ventures need to be 
organisations, Iwi
frequent collections creates a lot of assumption  (benchmarking Census, household device 
telecommunications data to be brought 
clear with the way we operate and how it 
behind the quality of decisions made.
survey, data assurance frameworks) and model  together in this type of environment.  
operates, giving data providers the openness 
population density in a more frequent and 
they need. If Data Ventures were to ever not 
granular level.
deliver on this, there is an Open Information Act 
(OIA) that can be called upon to get that 
information. 
Data Ventures and Stats NZ is neutral party to 
Stats NZ and Data Ventures is a trusted party for  Data providers
assess the quality to alleviate customer 
it's expertise in data quality, assurance, 
concerns.
modelling
Existing alternatives
Key metrics
High level concept
Channels
Early adopters
under 
Sidewalk labs
Number of agencies paying for access
A high quality population density product that 
Government data forums and conferences
Central government and Industry organisations
has improved data and processing than what is 
available to the market
Safegraph
Additional features customers will pay for
Government networks
Location data providers.
DIY
Cost structure (0 lowest, 10 highest)
Revenue streams
Complexity: 5 consideration of meeting the needs of the data providers around monitising their data to the value of what 
Tier pricing model (Gold/Silver/Bronze), customised datasets/visualisations/access to basic dataset
this is
Risk: 5. Future offering of the product would include demographic data - not sure what demographic data this is. Privacy 
Referral fee from the data providers for highly customised work
and cultural aspects we need to conisder.
Effort: 5 This data has not been broguht together before and requires independant consultation and its an enterprise sales 
process and always takes a long time
Acquisition: 5 The specifics of long term commercial arrangements with the data providers will be discovered through the 
pilot, we understand the options available to them, just unsure of the combinations.
Value: 9 Market validation and the need for this data between the gap with Census will hugely inform Government 
Information 
organisations and Iwi
Released 
Official